LONDON – Cobra Beer is to run an integrated advertising, digital PR and retail campaign highlighting its sponsorship of National Curry Week from November 22 to 28.
But perhaps it's not that advertising is failing but that brand experiences (both on and offline) are really what are capturing the imagination of today's consumer. We have found digital brand experiences are having an inordinate sway on consumer purchasing habits and brand affinity.
LONDON – Dodgy package holiday operators may find it harder to sell their ‘luxurious swimming pools’ and ‘state-of-the-art’ jacuzzis, as Google adds popular destinations for British tourists to its Street View service.
What does privacy look like in a digital world? And is it out of touch with our expectations? Judy Shapiro looks to history.
Une collaboration intéressante entre l’artiste de street-art Craig Costello, plus connu sous le nom de Krink, et la marque de voitures Mini. Un travail à Hamburg sur une voiture noire Mini Cooper S entièrement recouverte d’encre blanche. Plus d’images et une vidéo dans la suite.
LONDON – Tesco has tied up with talent search site 1Click2Fame to launch a series of mobile audition pods outside its stores.
LONDON – Marketing and Yahoo! are teaming up to hold an exclusive Round Table discussion, ‘Opening Up Food and Drink’.
National public transport company De Lijn wanted to announce its increased night schedule. We used existing event posters to promote the night bus and placed passe-partouts over it that read: “whatever you’re planning tonight, plan your transport too. Take the night bus”. http://www.nachtlijn.be
Advertising Agency: Duval Guillaume, Belgium
Creative Directors: Katrien Bottez & Peter Ampe
Copywriter: Geerard Van de Walle
Art Director: Sven Van Hooydonck
Online Art Director: Derek Brouwers
Account handling: Matthias Dubois & Tom Sneppe
Art Buyer: Ingrid Deuss
Print Producer: May-Britt Verhoeven
Photographer: Ever Thiry
Retouching: Fred Dupont
Voici le nouveau clip du groupe Basement Jaxx en compagnie de Lightspeed Champion. Dirigé et réalisé par le très talentueux Tomek Ducki sur le titre “My Turn”, extrait de l’album Scars. A découvrir en images et en vidéo dans la suite.
The new Nokia N900
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CASE STUDY – The British Horse Society, like other charities, was facing a potential shortfall in revenues unless it acted quickly on reclamations of ‘Gift Aid ‘- tax rebates that can boost donations by 28 per cent – after a change in the rules by HM Revenue and Customs. How did the charity take advantage of this fundraising opportunity?
Para comemorar 10 décadas do trench coat (seus icônicos casacos que vão até o joelho), a Burberry resolveu criar o seu próprio site de relacionamento Art of The Trench.
Aberta nesta segunda-feira, a “rede social” se define como um presente aos fãs da marca no Facebook, o que representa cerca de 660 mil usuários.
A marca britânica convidou o fotógrafo e blogueiro Scott Schuman, que é o famoso por fotografar pessoas nas ruas, para clicar pessoas estilosas com o casaco em cidades como Paris, Londres, Milão, Nova York, Berlim, Veneza e até São Paulo.
Além disso, o hotsite também funciona como uma plataforma colaborativa, ou seja, os internautas que quiserem também podem participar, fazendo comentários, votando ou até enviando fotos vestindo o trench coat da Burberry, lógico!
LONDON – US retailer OfficeMax is reviving its much-loved Elf Yourself Christmas viral marketing game, this time with added social networking functions letting users share their creations on Twitter and Facebook.
LONDON – The Advertising Standards Authority will extend its remit to cover web advertising from late next year, following a funding agreement announced today.
LONDON – Football shirt sponsorship is defying the credit crunch, according to the latest annual evaluation by Sport+Markt.
LONDON – T4 Media, the outdoor media owner that provides advertising on train station ticket gates and car park barriers, has bought petrol station media owner Alvern Media for an undisclosed sum.
Sky Digital Media has struck a six-figure deal with Ford through which the car manufacturer becomes the first sponsor of Sky News’ online weather channel.
AdLink Group-owned Affilinet has won the affiliate marketing account for Hillarys Blinds, the made-to-measure blind specialist.
LONDON – Independent Newspapers’ head of creative solutions, Richard O’Connor, is to leave the group to take up a commercial role with United Business Media.
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