LONDON – Graham Duff, president of Mediabrands EMEA, is stepping down from his regional group role where he is responsible for Initiative and Universal McCann, at the end of the month.
So what do cheesy pick up lines and turkey have to do with each other?
There's been a lot of discussion about my generation, known as Gen Y or Millennials, over the past several years. As we enter the workforce, we seem to have a polarizing affect and the conversation is sometimes tense. I think it's important for us to be aware of how we're portrayed by the media so we can highlight our positive qualities on the job and disprove the negative stereotypes.
Depois da “Assassination Experience” no Twitter, a Ubisoft revela a campanha de TV e mídia impressa para promover o lançamento do aguardado “Assassin’s Creed II”.
A ideia é básica: mostrar os olhos da morte, vítimas do silencioso Ezio. Os não-gamers podem achar violento, mas joga “Assassin’s Creed” pra ver se esses caras não merecem.
A criação é da Cutwater, com produção da Anonymous Content.
Post originalmente publicado no Brainstorm #9
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On this Veterans day, what better way to salute the troops than Military Appreciation Month complete with Harley Davidson motorcycles and super hot supermodel Marissa Miller?
Have a look on this video for Acciona on the youtube page itself and you will see a surprise as below. Advertiser: Acciona
(TrendHunter.com) Tyler Shields is not your run-of-the-mill photographer/director. Recently tweeted by none other than Perez Hilton, his avant garde video (shown above) is truly bizarre in nature.
While he was born in…
Marking Veterans Day, Iraq and Afghanistan Veterans of America and the Ad Council are rolling out a new series of PSAs for the Veteran Support campaign. The outreach effort is designed to help ease the readjustment of these veterans from combat to civilian life.
Pertencente a Sara Lee, a AmbiPur é uma marca de neutralizadores de odores e aromatizantes, também conhecidos como airfreshners, útil tanto para casas, quanto para carros. Aqui no Brasil ela ainda não é comercializada, mas nos Estados Unidos e Europa ela abocanha um grande share de mercado – e é conhecida por suas inúmeras campanhas publicitárias.
Lá na Holanda, a marca fechou uma parceria com a National Geographic, para desenvolver uma nova linha de aromatizantes especiais, inspirados nas regiões de Japan Tatami e Nevada Desert Flower.
A curiosa parceria fez surgir uma campanha que incorpora peças para a televisão e internet. Sem falar num hotsite muito bonito. Nele é possível assistir dois pequenos curtas produzidos em conjunto com ninguém mais ninguém menos que a própria NatGeo.
Os dois curtas são, na verdade, um pequeno tour virtual pelas regiões que inspiraram a criação dos novos aromas, capazes de sensibilizar os visitantes com sons e paisagens maravilhosas.
:: A criação é da G2 Amsterdam.
In this release coming from a focus group about the new Nokia N900, something really scary happened… Here is the long version of the maemoproject Advertiser: Nokia
LONDON – Advertising will continue to be the main way online content is funded for the next two to five years, according to Microsoft’s UK boss, Ashley Highfield.
Free Credit Report.com has been pounding the airwaves, especially in non-Prime areas, with their 30-second TV spots depicting “Credit Guy” and his numerous run-ins with bad credit. He, and two of his friends (all musicians), tell stories of how bad credit has left them in a pinch with no way out.
There have been five spots (that I know of) entering our homes with the Free Credit Report.com guys singing and dancing their credit woes, warning us not to fall into that bad credit trap. These credit guys are our friends, warning us that if we don’t keep an eye on our credit, someone may come in and snatch our identity, leaving no option for work other than wearing pirate duds at the local seafood buffet.
Thus far, the spots of which I am aware are: Pirate Guys/Seafood; New Car/Subcompact; Bike Song; Rock Star; Girlfriend/Basement. If I missed one, let me know. The music is kinda kitchy, and I’ve caught myself singing out loud as I merrily dance through my daily activities, proving that advertising does burrow its way into our consciousness, whether we want it to or not. My favorite spot is the New Car/subcompact, mainly because of the lyrics. Feel free to join in at any time:
“F-R-E-E that spells free
credit report dot com baby
saw their ads on my TV
thought about going but was too lazy
Now instead of looking fly and rolling fat
My legs stick to the vinyl
and my posse’s getting laughed at!
F-R-E-E that spells free
credit report dot com baby…”
Those friendly guys! Not only are they kinda fun to have as friends, but they are also funny. Plus, they care for me. They care that my credit isn’t “whack.”
NOT TRUE: These goofy bastards are the Bernie Madhoff’s of the credit rip-off world. Don’t fall for their small-town, farm boy charm: they want your money so they can get fly chicks.
And just what is their intent? Our wallets, baby. The “free credit report” isn’t close to free, friendly singing dudes or not. The cost is $15 every month, or $180 per year. False advertising? Maybe, except that there are those little words on the screen that say it isn’t free. Free Credit Report.com isn’t going to tell you that when you sign up, but it will magically show up your credit card statement.
The spots use fear– bad credit will put us in the basement with a lying wife, no car, working at a seafood restaurant in pirate duds– to lure customers into signing up to monitor their credit. I don’t sing or dance and don’t have the look of a cute Midwesterner, but I’ll give you better advice than the Free Credit Report boys: Do Not Sign Up. There is a truly free credit report that you can get, and it costs nothing. Go to Annual Credit Report, fill out the forms, and the reports from all three major reporting companies (Equifax, Experian, & TransUnion) will be either sent to your email or available as a download.
Exercise caution and read the fine print when signing anything that has to do with your credit. Although positioned as “your credit report,” it’s actually the creditor’s file report about you…
by Stu Haack
Earlier this month, Ragan Communications released poll findings on the declining standing of press releases. Only 49 percent of the professional communicators polled think press releases are “as useful as ever.” Given the inroads of social media and other market forces on PR, that’s not a surprising finding. We doubt that alert communicators have been placing primary reliance on news releases for getting the word out for some time.
Not only are news releases being overshadowed by social media, Ragan and PollStream found, they haven’t been treated well by their creators, the corporations.
“Companies have become too self-protecting in their releases,” said one respondent. “Everything has been tossed into the legal CYA blender, and what comes back is bland and over-processed.”
There’s irony there, in that social media is even less tolerant of a cushioned approach to communicating. The word certainly seems to be getting around that the way to relate is to relate — mix it up and gain understanding and presence in the resulting dialogue. That’s a healthy trend. News releases still have utilitarian value, in light of SEC disclosure rules, but greater reliance should be placed on closer-up, franker ways of engaging our publics.
To get every ounce of clout from news releases, it’s critical for them to be search engine friendly. He are some factors to be mindful of in that regard:
Get more from Press Releases
Press releases can be more than a vehicle for distributing messages. If optimized, it can also serve to pull journalists (and even prospects) to the content hosted on a website or within a newsroom.
To optimize your press content for search visibility, remember to:
Research and identify target keyword phrases
Optimize the release for 1-2 phrases
Include a Call to Action (link to landing page, so you can track activity)
Develop and Optimize Landing Pages
Post to Newsroom
Pitch to Media
Distribute via RSS
Leverage Wire Service Distribution
Measure Results
Here are 7 tips specific to Press Release Optimization:
1. Think up and to the left
2. Optimize for people first, search engines next
3. Use keywords in Title, Subhead, body
4. Don’t obsess over keyword density
5. Aim for a 500 word release to use target keyword 2-4 times
6. Use keywords in links to company sites
7. Add media: images, podcasts, video
LONDON – If you weren’t able to make it along to today’s IAB Engage conference here’s the lowdown on what happened and who said what. Read it on your tea break and you’ll be able to pretend you were there.
LONDON – MSN Video, Microsoft’s long-form video platform, will come out of its testing phase and be fully available to consumers after Christmas.
LONDON – The Department for Children, Schools and Families has retained WCRS to handle creative duties on its £3 million diplomas account.
(TrendHunter.com) If I were born in any other century, my friends and family would say the 1800s would be the perfect fit, and if it were anything like this Olivier 1842 portfolio, I’m totally down with that. Yes, I have…
LONDON – Guardian News & Media is to shed more than 100 jobs in an effort to alleviate losses running at £100,000 a day.
LONDON – Digital is “probably the pivotal channel” for the future and social media gives it the power to change people’s behaviour through conversations, COI chief executive Mark Lund told the IAB’s Engage conference.
LONDON – Tesco is to launch mobile audition studios in its stores to allow shoppers to record audition videos in a partnership with talent site, 1Click2Fame.com.
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