This spot from Subaru Canada for the Outback, created by DDB, Toronto, is an appeal to outdoorsy types and paints the Snuggie, the famous "blanket with sleeves," as the antithesis of all things rugged.
It’s probably not the nekkidness usually posted here that Steve likes, but it’s got the wtfness not seen in a music video or commercial in some time. Not a bad song, and as the bio says, Valley Lodge is working overtime channeling Cheap Trick, T. Rex, Big Star, the Kinks and a few others.
(TrendHunter.com) Photography can sometimes act as a portal into a person’s dreams, but I don’t know if I would willingly want to enter Grape Frogg’s nighttime visions. Although not frightening, they are certainly disturbing…
NEW YORK (AdAge.com) — CBS is approaching a 90% sell-out for its Feb. 7, 2010, broadcast of Super Bowl XLIV, according to the network's head of sports sales, meaning the Tiffany network likely has only between six and 12 30-second ad spots left to sell from the 62 typically sold for the classic TV event.
Une belle initiative de la société Esquire avec l’agence The Barbarian Group qui ont intégré ensemble de l’interactivité dans la dernière édition papier du magazine. Un numéro spécial “Augmented Reality” en kiosques, avec un design et des élèments d’animations 3D par Psyop.
(TrendHunter.com) The Marc Mateus ‘Symétrie’ series seems like part of a Dove campaign, don’t you think? Featuring pristine backgrounds and natural beauties with very little clothing on (at least, that’s what the mind makes…
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| THE ORIGINAL? Donna Benta Flour – 2007 Source : Creative Club Sao Paulo CCSP, Agency : Lew Lara TBWA (Brazil) |
LESS ORIGINAL : La cucina italiana magazine – 2009 Claim : “Your product will look more tempting in La Cucina Italiana” / Source : Adsoftheworld Agency : D’Adda, Lorenzini, Vigorelli, BBDO, Milan (Italy) |
| Une recette qui sent bon le réchauffé… vous en reprendrez bien une petite part? |
NEW YORK (AdAge.com) — Google has a new, harsh penalty for advertisers placing scam and malware ads: a lifetime ban. The drastic move shows how important it is that Google protect its brand of search from what has become an increasing threat: ads that link to sites that download damaging malware on computers, offer sneaky, get-rich-quick schemes or trick users.
Design thinking translates rigorous trend research into meaningful experiences that lead markets and foster brand loyalty instead of merely following the cult of now.
Esquire, as you may or may not know, has published an issue full of augmented-reality capabilities that will make, for example, cover star Robert Downey Jr. pop off the cover on your computer screen. But some are having a slight problem.
Un très bon travail de sound-design d’Echolab pour le spot Under Armour, dirigé par le studio Shilo à New York. Voici la version Director’s Cut de 60 secondes à découvrir dans la suite.
NEW YORK (AdAge.com) — Arthur Frommer's Budget Travel magazine is not shutting down, contrary to rumors, but its owner is seeking new equity investors for the title or even an outright sale, according to people familiar with the process.
A new animation from the helpers to help you to quit smoking Advertiser: EU Commission
LONDON – Molson Coors has appointed ZenithOptimedia to handle its £15 million media planning and buying account.
LONDON – King of Shaves (KoS) is to relaunch its range of female shaving products in the UK and US to broaden its appeal.
NEW YORK (AdAge.com) — Tara Comonte is the newly appointed chief operating officer of Interpublic Group of Cos.' Mediabrands and the first CFO to be inducted into the American Advertising Federation's Hall of Achievement Under 40, at a ceremony taking place today. She spoke with Ad Age about the challenges facing the industry, the necessary restructuring media agencies must undertake to compete, outdated compensation models and the dreaded "P" word, procurement.
LONDON – Warburtons, the bakery brand, is to refresh its identity and packaging as it looks to consolidate its position as market leader. It will be the first major revamp for the brand in more than a decade.
Um dos grandes conceitos da premiada e extensa campanha de lançamento de “Halo 3″, em 2007, era trazer o universo do game para a realidade. É claro que a comunicação deveria atingir os hard-gamers e fãs da série, mas mais do que isso, nasceu com o objetivo de apresentar aos jogadores casuais uma história com emoção, personagens fortes e densidade.
Para o seu “Assassin’s Creed II”, a Ubisoft também quer chamar atenção daqueles que não jogaram o game original, ao mesmo tempo em que oferece uma fantástica prévia para os fãs. Assim é “Assassin’s Creed: Lineage”, um curta-metragem dividido em três partes, que começou a ser publicado no YouTube no final de outubro.
Agora, a Ubisoft liberou a versão na integra, com mais de 35 minutos de duração. A direção é do canadense Yves Simoneau, com produção da Hyrbide Technologies. Pode chamar de trailer, de filme, de entretenimento, de introdução, ou o que preferir, mas a principal função é: ser um comercial gigante para um jogo de videogame.
“Assassin’s Creed II” foi lançado hoje, para Xbox 360 e Playstation 3. Mesmo que você não se interesse, vale o play no vídeo abaixo, pelo menos para sentir o nível da produção.
In order to get to the top in business (and in life), you have to avoid the escalator, which is the easy way to get to where you want to go.
Putting the Rants in AdRants for a sec, OH you have no idea what gets sent in. Record labels send the latest CD from D-list talent. Nude iPhone tips. Upcoming interviews on Access Hollywood.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
