LONDON (AdAge.com) — Unilever, Lufthansa and online shopping club Vente Privee are the winners of this year's European CMO awards, presented in Frankfurt by international strategy consultants Booz & Co.
CHICAGO (AdAge.com) — In watching the chaos that time-shifted, ad-skipping viewing has rained down on primetime TV advertisers in recent years, many beer-marketing executives have expressed relief, roughly paraphrased, in something like these terms: "Thank goodness most of our budgets are tied up in sports, where we don't have to worry about all that."
Popular opinion suggests that great innovation results from a mysterious combination of forces that make it appear to fall from the sky. However, based on a 30-year analysis of 300 product categories covering 225 countries, it becomes clear this perception is false: Tomorrow's winning innovation can actually be predicted.
Se você tem um celular, então recebe mensagens não solicitadas da sua operadora. Assim mesmo, no plural. Promoções, ringtones, novos planos, e até mensagens de empresas “parceiras”, como assinaturas de revistas.
Essa farra do spam mobile pode acabar. O Ministério Público Federal em São Paulo recomendou que as operadoras Vivo, TIM, Oi e Claro não encaminhem ao celular dos clientes, via mensagem de texto SMS ou por qualquer outro meio, mensagens não solicitadas.
Assim como disse o procurador da República Márcio Schusterschitz da Silva Araújo: “As empresas ofendem a privacidade do usuário invadindo a sua tranquilidade, o seu sossego enviando mensagens, promoções, jogos de azar que o cliente não quer receber.”
Tá certo. Ou então combinamos, pode me mandar mensagem, mas a cada SMS eu quero um desconto de R$ 100,00 na fatura todo mês. Fechou.
| Via Gizmodo Br
Post originalmente publicado no Brainstorm #9
Twitter | Contato | Anuncie
While Playboy certainly does a great job helping men engage in a particular form of personalized social activity, the organization could use some help engaging with with people on a broader level.
When people ask about our agency, I often struggle with an industry categorization. I'd never use the term "traditional" to describe our operation, yet I don't believe that "digital" is the best descriptor either. For that matter, do traditional agencies even call themselves "traditional?" Probably not.
Nice nude picture of a former tennis player! Win tickest to see the tennis stars of yesteryear. Advertiser: InterCasino Agency: Isobel
Une belle galerie et des installations très réussies par l’artiste mexicain Ivan Puig. Un procédé artistique efficace rempli de références et de compléxité. Ses oeuvres ont également un message politique. A découvrir dans la suite à travers notre sélection.
LONDON – Beattie McGuinness Bungay has written a letter to maligned Daily Mail columnist Jan Moir, to promote the showing of a new film about three homosexual couples.
If you’ve ever been to an ad conference and seen some dude walking around in a question mark suit or have been assaulted by one of his websites online, you’ve had the pleasure of seeing Matthew Lesko.
NEW YORK (AdAge.com) — AOL will cut 2,500 employees, or about a third of its work force, as it looks to slim down costs on the eve of its spinoff from Time Warner. Initially, the cuts won't be targeted and will come from volunteer buyouts across the company, including sales, communications, maps, technology and the ad network.
LONDON – Ford Ennals, ex-chief of TV digital switchover body Digital UK, is reported to be lined up to take the chief executive role of the new Digital Radio UK.
Na semana passada, a Verizon atacou a AT&T com esse filme e personagens animados. Aparelhos bacanas mas pouca cobertura 3G.
Agora, a AT&T responde. Traz o ator Luke Wilson para citar diversas características e escolher a vencedora. Forma comum, mas que mostra uma comparação ainda mais explícita na atual guerra das operadoras nos Estados Unidos.
Aqui no Brasil, isso não duraria dois dias no ar. O CONAR não gosta, mesmo que o Luke Wilson escolha a concorrente quando pergunta: “Qual é a melhor operadora que começa com a letra V?”
Post originalmente publicado no Brainstorm #9
Twitter | Contato | Anuncie
LONDON – Wired publisher Jamie Jouning has been promoted to the newly created role of publisher of Condé Nast Digital Britain.
LONDON – Eric Fuller, managing director of IPC brands including NME and Loaded, is to leave the magazine publisher after nine years as part of a restructure of its operations.
LONDON – Condé Nast has appointed Jamie Jouning, launch publisher of Wired magazine, as publisher of its Digital Britain division.
LONDON – Digital agency Blue Barracuda has retained the search business for property portal Zoopla.co.uk following a three-way pitch.
LONDON – The Sony Fantasy Festival competition, a promotion with Last.fm, has launched with more than 13,000 people having signed up to take part by the end of the first day yesterday.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
