Le groupe d’artistes Nevercrew, spécialisé en peintures et illustrations, ont lancés leur nouveau projet. La transformation d’une piscine en une véritable oeuvre d’art : un skate-park installé en Suisse avec un look de pieuvre géante au nom évocateur “Big Pink”. Plus d’images dans la suite.
LONDON – ShortList, the men’s free weekly publication, has appointed former senior planner at Associated Newspapers, Georgina Turner, to the new role of commercial director.
Well now here’s an interesting way to position your brand.
LONDON – CBS Outdoor has restructured its UK operation and integrated its sales team, with the loss of around 25 jobs across the company.
The newly-independent Skype has launched a live-streamed, ten day experimental marketing campaign featuring a man camped beside a phone box in a remote area of southern Spain. The aim of the campaign is to raise awareness that it is cheaper to make international calls to landlines and mobile through Skype's service.
You can get a quick taste of "In the Loop" from the official trailer, but when it finally gets released on DVD in early January, I'd definitely recommend picking up a copy or Netflixing it. That is, if you don't win one of the two copies I'm giving away (upon release) in my random drawing (see details below). Anyway, "In the Loop" is my pick for the Best Media Movie of the Year.
Agencies in Action is a New York-based social responsibility initiative that asks advertising executives and their employees to volunteer their time to serve food at a local soup kitchen in their neighborhoods. It works closely with the New York City Coalition Against Hunger to match its volunteer agencies with the closest and the neediest kitchens food pantries in the New York metropolitan area.
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Advertising Agency: Lowe Mena, Dubai, UAE
Creative Director: Mark Lewis
Art Director: Sherif Mokbel
Photographer: Graham Tooby
Copywriter: Wilton Ackeer
Via [ Ads Of The World ]
LONDON – The Radio Advertising Bureau has appointed Mediaedge:cia account director, Katherine Dunham, to the new position of strategy consultant for the nations and regions.
Credit-card companies were presented with some challenges in 2009. First and foremost, the risk that their advertising is seen as encouraging reckless spending or increasing consumer debt; and secondly, being closely associated with the financial institutions seen as responsible for much the economy's woes. So how did Visa and MasterCard handle their media campaigns while driving their business?
LONDON – It’s the site you won’t want to know about if you’ve just booked your Ryanair flights – a glimpse into the private NetJets fleet where not only do you not have to pay to go to the loo, but you’ll find it located in a wood-panelled bathroom.
LONDON – The Yorkshire and Chelsea building societies have agreed to merge, forming a larger rival to Nationwide, the UK’s biggest building society.
LONDON – Condé Nast’s digital division has revamped the Condé Nast Traveller site introducing features including a hotel booking service and the ability for readers to share photos through Flickr.
Campaign presents the highlights from creative agency BBH spanning the past decade.
LONDON – Vue Entertainment has appointed Ben Caunter as marketing manager, reporting into Daniel Heale, head of marketing.
Seguimos no politicamente incorreto. A Boost Mobile já vem discutindo isso há um tempo com a sua campanha campanha “Unwronged”. É uma campanha que traz questionamentos sobre o que é certo e errado. Lembrando alguns dos filmes antigos: comer sanduíche enquanto se disseca um morto é certo? Um porco falar (presumindo que eles falassem) que gosta de comer presunto seria certo?
O novo filme dá um passo maior rumo ao controverso. Traz a Sra. Noel trocando o bom velhinho por outro, já que ele costuma ficar bem ocupado nessa época do ano. Para ela aquilo não parece tão absurdo quanto o que umas operadoras de celular cobram de seus clientes.
Ela está certa? Errada? Nietzsche já se questionava como a gente poderia dizer o que é certo ou errado já que isso vem de um conceito e não de um fato. Mas isso já é filosofia, e no caso, estamos falando tão somente da pobre e humilde propaganda. Eu acho certo. E acho bom.
A criação é da 180LA e a produção da Curious Pictures.
Aqui tem um pouco da discussão:
Post originalmente publicado no Brainstorm #9
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LONDON – Discovery Networks International has appointed former MTV executive Alden Mitchell to a combined international sales and digital media role.
LONDON – Dentistry chain James Hull Associates has appointed Irish digital agency Cybercom to develop and implement its consumer and corporate online development.
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