So you think sex sells and GoDaddy is successful because of it’s sex-laced ad campaign filled with women whose tops can’t contain their bulging, over-sized breasts and hot race car drivers who can’t act?
What are holidays without food? Specifically, bad food — or at least food that's bad for you? I didn't want to be sending any fruitcakes in the mail (plus, calling a fruitcake a form of media is a stretch even for me), so instead I've picked a, uh, cook book: "This Is Why You're Fat: Where Dreams Become Heart Attacks."
After a two month submission period, the judges have finally handed down the list of “winners” of the First Annual Tracy Awards, an awards show created to honor the worst of the worst in advertising.
And now that fashion brands are involved, we’ve relabeled the flashmob FlashWalk.
Voici le nouveau clip du groupe Metal on Metal sur le titre Bastard, autour d’une partie de ping-pong sanglante. Dirigé par le collectif d’artistes The Glue Society, il met en scène 2 joueuses et une grenade en pleine action. A découvrir en vidéo dans la suite.
LONDON – Beverage Brands, the owner of WKD, has awarded MediaCom its £5 million media buying account.
In China drinking unsafe water is common, especially in poorer and remote villages. There are about 300 million people with no access to clean drinking water and hence their lives are severely threatened. City folks could hardly relate to the situation. So Greenpeace urgently needs to raise awareness of this pressing issue among both local Chinese in big cities and foreign visitors. Target the city stickers with the message: Imagine if you had to drink contaminated water like your fellow citizens in the remote and poorer areas. Floor stickers – designed to resemble puddles of water – are placed in Beijing’s commercial and tourist districts. When pedestrians passes by and look down, they see the reflection of a poor child scooping from the poodle of dirty water and drinking it. The copy reads: “Every 17 minutes, a child in China dies from drinking polluted water”. During the campaign period, these floor stickers caught the attention of scores of pedestrians. They stopped to read the message and took note of the website address. There was a 20% increase in the number of hits on the Greenpeace website during the same period. Many curious passer-bys also took pictures of the “puddles” stickers.
Advertising Agency: Grey, Beijing, China
Executive Creative Director: Chee Guan Yue
Art Directors: Zhi Guo Zhou, Bin Bin Zhang, Gang Zhao, Ke Shen
Copywriter: Albion Li
Retouching: Alva Oh, Bin Bin Zhang
Photographers: Alex Kai Keong, Li Jian Zhang
Just so we’re clear. Adrants isn’t a misogynistic entity which hates everything. We actually like stuff.
Às vezes me pergunto até que ponto um flashmob pode mesmo transformar uma causa.
Na verdade, um flashmob nada mais é do que um movimento que prova a existência de pessoas a fim de se mobilizar a favor de uma causa. E ter pessoas empenhadas em dedicar seu tempo em apoio a uma solução rápida e eficaz para o meio ambiente, é muito importante (apesar de não ser tudo).
Há algumas semanas atrás, cerca de 10 mil pessoas se reuniram em uma praia da Bélgica para chamar a atenção de autoridades que participam, desde ontem, do COP 15, o encontro mais importante para definir regras e normas contra o aquecimento global. O resultado foi um show de coreografia ao som de Magnificent, do U2.
O flashmob com esse ‘mar de gente’ foi realizado pelas organizações Friends of the Earth e a Belgian Climate Coalition. Acesse o site e veja a preparação do flashmob.
Tattoos are permanent. So before you get one you want to make sure you’re going to like it. To help with this, we placed stickers of tattoos in bathroom and changing room mirrors throughout the city. People could line the tattoos up in the mirror to give the impression that they were actually on their skin. Below the tattoo was another sticker with the message.
Advertising Agency: Colenso BBDO, Auckland, New Zealand
Executive Creative Director: Nick Worthington
Creative Director: Karl Fleet
Creative: Daniel Nelson
Creative: Alexander Bartleet
Account Manager: James Cummins
Photographer: Kevin Hyde
Agency Producer: Phil Newman
Released: April 2009
LONDON – Discovery has named TV industry veteran Peter Liguori as chief operating officer, replacing Mark Hollinger, who last week was named chief executive of Discovery Networks International, its TV arm.
LONDON – Search marketing agency Greenlight has donated its services to anti-poverty charity ActionAid to help generate traffic to its virtual gift service.
London – Draftfcb has retained the £15 million direct marketing account for the Post Office.
LONDON – Google has insisted it is open to working with newspaper publishers to find ways of making more money around their content online.
LONDON – The Royal Opera House is continuing to spread its brand online with an initiative to give away 300 items of film, audio and written material on iTunes.
SAN FRANCISCO (AdAge.com) — An independent study commissioned by Microsoft found that mobile ads are driving sales, especially in categories that have a shorter purchase cycle. According to the survey involving 1,100 consumers, 13% said they have made online or offline purchases for movie tickets, concert tickets and other entertainment goods as a result of seeing a mobile ad.
LONDON – Google has launched a new product for its Android phone that searches using the camera rather than via keywords.
World leaders grow old. Wish they had done something about global warming. Well, at least Greenpeace wishes they had.
LONDON – Airlines are focusing on wider reward schemes to ensure customer retention.
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