Dec 10

Se beber, não dirija com “Everybody Hurts”

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TAC

A TAC (Transport Accident Commission) trabalha há 20 anos no estado de Victoria, na Austrália, para conscientizar a população sobre consumir bebidas alcóolicas e dirigir. Ou melhor, não dirigir.

E para marcar essas duas décadas desde que levou ao ar sua primeira campanha, o orgão lançou um filme de 5 minutos de duração que reúne cenas de todos os seus comerciais veiculados.

O filme, em suas várias versões, também forma a campanha de Natal da TAC. A criação é da Grey Melbourne.

As cenas são fortes e mobilizadoras por si só, mas alguém devia proibir juntar tudo isso com “Everybody Hurts” do R.E.M. Jogo baixo.

Brainstorm #9Post originalmente publicado no Brainstorm #9
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Dec 10

Robinsons’ – Put on a Panto

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Play away http://putonapanto.com/game/
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Dec 10

McDonald’s: Pie

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mcdhotyacht

“Hot Yacht Pie. Not one of the 6 items on our new $3-or-less Value Picks menu.”

Advertising Agency: DDB, Auckland, New Zealand
Executive Creative Director: Toby Talbot
Creative Director: Adam Kanzer
Art Director: Gavin Siakimotu
Copywriter: Adam Kanzer
Producer: Andy Robilliard
Production Company: Rollercoaster

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Dec 10

Augmented Reality is Overhyped and Abused

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As web-based Augmented Reality applications have exploded, it's more important than ever to remember AR is a technology based on utility and not gimmicks.

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Dec 10

Kapiti Campaign

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Dans la continuité de la campagne Perrier Melting, voici ce travail de l’agence Colenso BBDO New Zealand sur des clichés et des retouches de Charles Howells. Une publicité destinée à la marque et à la chaîne de boutiques “Kapiti”, spécialisé dans les glaces.



kapiti2

kapiti3

Previously on Fubiz

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Dec 10

Improve Digital appoints Sabna Zinat as strategic partnership manager

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LONDON – Online ad optimisation specialist Improve Digital has appointed Sabna Zinat, senior analyst at Blackrock Merrill Lynch, as strategic partnership manager.

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Dec 10

Electrolux apresenta aspirador de pó com iPod em um estudo sério. Ou quase.

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Electrolux UltraSilencer

A Electrolux conduziu um estudo para provar que, sem barulho e com música, as pessoas limpam a casa muito mais felizes e contentes. É sério, não de risada.

E a coisa toda muda dependendo do estilo musical escolhido. Se for hard rock a limpeza sai de um jeito, se for música clássica de outro. Agora você pode usar isso como desculpa: não dá para limpar a casa se o seu aspirador de pó não tiver um iPod embutido. Certo?

Esse estudo, e consequentemente, campanha, promovem o Ultrasilencer, o aspirador de pó mais silencioso do mundo, e o primeiro a incluir dock para iPod e caixas de som. O produto ainda é um conceito, mas a ideia é: com o Ultrasilencer você consegue ouvir música enquanto usa o aspirador, e pronto.

A Electrolux disponibilizou o relatório completo da pesquisa em PDF, se você estiver interessado.

Brainstorm #9Post originalmente publicado no Brainstorm #9
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Dec 10

Location Matters: How Ad Environments Affect Performance

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Here's What Type of Ad to Put Where, Based on Years of Research

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Dec 10

Sarkozy + Obama + Tusk in 2020 could say: I’m sorry

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All leaders that were in Copenhagen in 2009 for the summit about climate change, could be sorry in 2020 and say: "I’m sorry we could have stopped catastrophic climate change… we didn’t." Advertiser: Greenpeace Internationa Agency: In-House Greenpeace International

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Dec 10

The world’s largest sprig of mistletoe at Heathrow Terminal 5

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Dec 10

Danny Glover spoofs Lethal Weapon role in latest Orange Gold Spot

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LONDON – Danny Glover is the latest Hollywood star to appeal to cinema goers to switch off their mobiles before the start of a film, with a role in the 24th Orange Gold Spot ad.

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Dec 10

Twenty Twenty Media Vision wins £8m in new billings

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LONDON – Twenty Twenty Media Vision, former WFCA media director Bill Jones’ newly formed media agency, has secured two new clients, Jackpot City and Purple Hoot.

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Dec 10

Mindshare wins DM brief for IMP

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International Masters Publishers, the direct marketing specialist, has appointed WPP’s Mindshare as its UK media partner for its 2010 marketing campaign.

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Dec 10

Davies appointed account director at Digicom

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LONDON – Digicom, the digital out-of-home sales house, has appointed Meka Davies, ad manager at specialist publisher TRMG, to the role of account director.

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Dec 10

Odysseos joins Tribal Fusion from Yahoo!

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LONDON – Online ad network Tribal Fusion has appointed George Odysseos, EU head of media buying at Yahoo!, as director of its publisher network.

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Dec 10

Archant moves to grow regional mobile advertising market

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LONDON – Local publisher Archant has launched mobile sites for three of its titles, including the Norwich Evening News, in a move it hopes will help to create a market for regional mobile advertising.

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Dec 10

WWF offers free penguin documentary to lure potential donors

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LONDON – Animal charity WWF is attempting to get people to adopt a penguin by offering them a free 24-hour rental of the Oscar-winning movie documentary ‘March of the Penguins’.

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Dec 10

CBS Outdoor’s Scottish head leaves business

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LONDON – Sean Duffy, Scottish business director of CBS Outdoor, has left the company to pursue other interests.

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Dec 10

Andrew Walmsley on Digital: Car-based social networking could revolutionise motor marketing

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Cars have never been simply about getting from A to B. On a rational level, they don’t really stack up.

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Dec 10

Conservative Party poster campaign accuses Labour of ‘class war’

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LONDON – The Conservative Party is upping the stakes in the ‘class war’ battle with Labour via an outdoor campaign which highlights how the government’s rise in national insurance contributions would affect families.

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