Dec
11
And in the real world… Royal Mail, GM, GSK and more
Posted in: UncategorizedLONDON – Today’s round-up of the biggest business stories.
Dec
11
Enid Blyton publisher creates digital marketing role
Posted in: UncategorizedLONDON – Hachette Children’s Books, publisher of the Enid Blyton and the Kipper books, has created the new role of head of digital marketing, as it moves to use digital media more in its campaigns.
Dec
11
South West England retains Space on tourism ad account
Posted in: UncategorizedLONDON – South West England has retained Space as its marketing agency following a four-way pitch.
Dec
11
Distillery launches first English whisky in 100 years
Posted in: UncategorizedLONDON – In a case of selling sand to the Arabs, a Norfolk distillery is set to offer the first English whisky in 100 years and target it north of the border.
Dec
11
Sunkist drink to get ‘brand stretch’
Posted in: UncategorizedLONDON – Carbonated orange drink Sunkist is to invest in new product development and has appointed Driven to develop a brand extension strategy.
Dec
11
Jedward touted to become face(s) of Burberry
Posted in: UncategorizedLONDON – Burberry has rebuffed an approach on behalf of ‘X Factor’ twins Jedward, fresh from fashion shoots with Grazia and Esquire magazines, to appear in its ads.
Dec
11
The Google Chrome viral video
Posted in: UncategorizedAfter the video presentation for the Google real time search, here is the viral video to promote the web browser Google Chrome. Advertiser: Google Chrome
Dec
11
Non Smoking Generation: Ashes to ashes
Posted in: Uncategorized
Advertising Agency: King Solutions KB, Stockholm, Sweden
Creative Director: Frank Hollingworth
Copywriters: Nicklas Karlsson, Hedvis Brudkner, Pontus Ekström
Art Directors: Josephine Wallin, Alexander Elers, Lotta Ågerup
Photographer: Peller Bergström
Account supervisor: Lina Söderqvist
Account Manager: Lena Ivarsson
Advertiser Supervisor: Fredrik Söderhielm
Dec
11
How to launch an online campaign with only 500$
Posted in: UncategorizedThis was the challenge for McCann Erickson Israel, to promote online an Optic Brand named Opticana! I have been contacted by someone working at McCann Erickson Israel for this campaign, so I am quite surprise you can work with such a big agency McCann Erickson for only 500$ ! Advertiser: […]
Dec
11
CMS: King Kong, Tarantula, Jaws
Posted in: Uncategorized
Advertising Agency: Serviceplan, Germany
Creative Directors: Alex Schill, Christoph Everke
Copywriter: Cosimo Moeller
Art Director: Alexander Nagel
Account Supervisors: Christiane Broch, Nadine Wintrich
Dec
11
Jr Canest 2009
Posted in: UncategorizedVoici le premier demo-reel 2009 de Jr Canest mixant tous ses travaux pros et persos, après son passage à la Vancouver Film School. Le tout sur la bande son de Broadcast 2000. Cet ancien étudiant était déjà l’auteur de Growing Up Infographic. Vidéo disponible dans la suite.
Portfolio de Jr Canest
Previously on Fubiz
Dec
11
Join the dots
Posted in: Uncategorized
Click Images To Enlarge
Advertising Agency: JWT, Dubai
Executive Creative Director: Chafic Haddad
Copywriter: Julia Van Musschenbroek
Art Director: Kalpesh Patankar
Illustrator: Kalpesh Patankar
Account Supervisor: Prabhakar Iyer
Advertiser’s Supervisor: Rose B. Chamaa
Via [DubaiLynx]
Dec
10
WWF Campaign
Posted in: UncategorizedDans l’esprit de Wrangler – We are Animals, voici cette campagne pour l’organisation internationale de protection de la nature WWF. Une baseline efficace “Their extinction is ours as well” imaginée par l’agence Dkp Brazil, sur des clichés de Chico Barros.
Previously on Fubiz
Dec
10
The Revenge of the Theater Kids
Posted in: Uncategorized
MINNEAPOLIS (AdAge.com) — Remember all those theater kids in high school? They may have not been homecoming royalty, but they're sure becoming kings and queens of pop culture. TV viewers love the singers and the dancers these days.
Dec
10
Sin City Inktography – The Inked Girls of Las Vegas Represent the Best in Body Art (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The pictures of Inked Girls of Las Vegas are sassy, enticing and make me want to get more tattoos than I already have.
Featuring ladies who like certainly cause a stir with their inked layouts, this photoshoot…
Dec
10
Living Doll Photography – Andy Julia’s Photos Turn Models into Mannequins (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The doll look continues to be popular in the fashion world, so this living doll photography by Parisian photographer Andy Julia is very much en vogue.
The models were made up to have flawless complexions,…
Dec
10
Catálogo da IKEA com realidade aumentada
Posted in: UncategorizedIsso (infelizmente) nem existe (ainda), é uma proposta conceitual dos diretores de arte Reinier Gorissen e Marlon von Franquemont. Porém, é de longe a melhor aplicação de realidade aumentada que esses seus olhos já viram.
É melhor porque faz sentido, porque tem função, porque tem uma utilidade real além de ficar vendo figurinhas animadas na tela do computador.
Você pega o código de realidade aumentada de um produto no catálogo da IKEA, joga no chão da sua casa e, com o iPhone, vê como ele ficaria na sua sala, ou onde quer que você queira.
Então ficamos combinados: quando você for criar algo com realidade aumentada, lembre-se disso.
| Via [w]tomia
Post originalmente publicado no Brainstorm #9
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Dec
10
How Stihl Fulfilled Brand Promise of Superior Product, Customer Service
Posted in: Uncategorized
Stihl, a leading brand of chainsaws worldwide, gained its leading position because the company remains highly focused on extraordinary product performance and comprehensive service before and after the sale.
Dec
10
Metro Giant People – ‘Exaggeration City’ Images Show Seriously Creative Photoshopping (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) ‘Exaggeration City’ is the title of a recent Worth1000 contest that challenged Photoshop pros to plunk gigantic people into their choice of real-world major city, blowing real life way out of proportion.…
Dec
10
Chrysler Puts Interactive, Social-Media Duties up for Review
Posted in: Uncategorized
NEW YORK (AdAge.com) — One of Omnicom Group's last chunks of business with Chrysler is currently up for review. The carmaker has circulated request for proposals for long-term interactive marketing duties as well as a social-media project to agencies including independents Sapient and AKQA, and Publicis Groupe's Razorfish. The incumbent, Omnicom's Organic, is defending its digital agency-of-record duties for the Dodge Ram, Jeep and Chrysler brands, according to executives familiar with the matter.
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