Top 10 viral video campaign with goviral network – December 2009 Find the previous top 10 viral here. 1. Activasion – Skateboard Dog This viral video from Activision for Tony Hawk: Ride features a rather mellow bulldog that seems to be a pro at this game. It might not be the first […]
Les fusées Ariane célèbrent leurs 30 ans d’existence en vidéo, avec ce spot HD autour du lancer d’objet. Pour rappel, il s’agit d’une famille de lanceurs civils européens de satellites tirée pour la première fois en 1979, par l’agence spatiale française : le CNES. A découvrir dans la suite.
Conception et réalisation : Unoeilsurtout
NEW YORK – Michelin has moved its estimated $43m US media planning and buying account from MediaCom to WPP sister agency Mediaedge:cia.
LONDON – ITV has finalised another key component of its new board, announcing that former Procter & Gamble and HM Revenue & Customs chief, Mike Clasper, will replace Sir James Crosby as non-executive senior independent director.
LONDON – ITV has finalised another key component of its new board, announcing that former Procter & Gamble and HM Revenue & Customs chief, Mike Clasper, will replace Sir James Crosby as non-executive senior independent director.
Para dar um “refresh” nas comunidades carentes dos Estados Unidos, a Pepsi lançou um projeto social chamado Pepsi Refresh Project.
A marca alegou ter reservado US$ 20 milhões para financiar uma variedade de projetos comunitários em todo o país.
Ao invés de simplesmente doar o dinheiro às instituições de caridade, a marca vai convidar os próprios consumidores para apresentar, sugerir e votar nos projetos que deverão ser financiados.
O programa colaborativo, Pepsi Refresh Project, vai ser iniciado em janeiro de 2010. As idéias serão aceitas em diferentes categorias: saúde, artes e cultura, alimentação e abrigo, o planeta, bairros e educação.
A iniciativa faz parte da atualização da campanha ‘“Refresh Everything“, que a marca inaugurou há um ano.
Em uma campanha na Europa, a Havaianas quer mostrar que pode ficar nos seus pés em qualquer estação do ano. Existem vídeos para o outono e primavera, na iniciativa viral chamada “Havaianas Seasons”, mas vem do inverno a criação mais interessante e impressionante.
Baseado em uma pergunta da consumidora Lucy ao SAC, que queria saber se poderia usar Havaianas no inverno e manter assim o espírito de férias mentais durante o ano todo, a marca resolveu realizar algumas experiências.
Saíram de Madrid e foram para os Alpes Franceses. São testes de resistência e, claro, diversão. O resultado final: Sim, Havaianas são a prova do inverno. E isso dá o gancho para a assinatura da marca na Europa: É sempre verão com Havaianas.
A criação é da agência belga Tagora.
| Dica do Space Invaders
Post originalmente publicado no Brainstorm #9
Twitter | Contato | Anuncie
Havaianas é sinônimo do verão, certo? Errado. Se depender de um vídeo, sem autoria, publicado na internet, a marca brasileira mais global do mundo ganhou uma nova utilidade, como você pode conferir no vídeo a seguir.
Outras informações você pode ver no perfil da Havaianas Seasons no Vimeo e no Twitter.
:: Via Space Invaders
(TrendHunter.com) If you want to buy or sell more stuff, then you might be curious about the hottest retail trends and storefront innovations. No doubt many of the concepts on this countdown will find their way to stores…
“Tarwij. Get the news with your breakfast.”
Tarwij is a subscription company that delivers newspapers to your doorstep.
Advertising Agency: Impact BBDO, Beirut, Lebanon
Executive Creative Director: Walid Kanaan
Senior Art Director: Hovsep Guerboyan
Copywriter: Malak Makki
Photographer: Astrid Challita
LONDON – Guardian.co.uk strengthened its position as the UK’s most-visited newspaper website in November, posting a bigger growth rate month on month than its nearest rivals, MailOnline and Telegraph.co.uk.
LONDON – Mobile phone outfit Orange is expecting a record for text and picture messages this Christmas, with more than a million picture messages forecast to be sent on the big day itself.
Now showing! The Golden Hoops Film Awards ceremony. Watch the best of the best and find out who won Best Film, Best Costume Design, Best Actor/Actress, Best use of Sound and the coveted Peoples Choice Award in the original finger puppet film competition, brought to you from Hula Hoops.
Role Publisher Manager – goviral UK Responsibility To grow, activate, and manage goviral’s long tail network in the UK, through the www.goviralnetwork.com platform Tasks To recruit publishers and bloggers within 27 major verticals (Auto, Finance, Sports, Food, News, etc…) and convert them to […]
High profile speakers from TedMed conference discuss how online social networks and open source models might be harnessed by institutions, patients and practitioners to transform healthcare in the future. Advertiser: TedMed
Après la boutique de Los Angeles, voici un aperçu détaillé de la décoration d’intérieur du magasin de la marque japonaise “A Bathing Ape” dans la ville de Singapore. Une construction en béton et en verre, conçue par la société Wonderwall. Plus d’images dans la suite.
LONDON – Some of the biggest UK regional news players have teamed up to bid for one of the Government’s planned news consortia in Wales.
NEW YORK (AdAge.com) — Although they get all the press, phones aren't actually the only devices that make up our rapidly expanding world of mobile communications. Laptops and portable game consoles are also being widely used by on-the-go consumers. And companies like Yahoo and Google are paying close attention to that. Both sponsored expansive free Wifi services for the holidays. Yahoo's blanketed Times Square, while Google's took to the airports and skies beyond.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
