(TrendHunter.com) Talk about a photo op! Oh, alcohol. It always seems like a good idea when you are mixing that first Jack and Coke, and then all of a sudden your beer goggles are on and you’re crawling on your knees across…
LAS VEGAS (AdAge.com) — Video from the 2010 Consumer Electronics Show of Plastic Logic's new Que e-reader, which offers better terms for publishers and will display advertising.
(TrendHunter.com) Variety is the spice of life, as evidenced by the Random Creepy Guy photoblog. These pictures are hilarious and totally relatable. I am not proud to admit that I have been a creeper in a photo or two.…
(TrendHunter.com) Check out these totally epic faceplants done by jumping children, stumbling beauty queens and drunk fools alike. Looks like some sore backs and faces will need a little tender loving care.
Clearly some…
(TrendHunter.com) Bizarre yet undeniably influential, the little girl chic look was all over the runways of Spring 2010 collections. These looks took girlie girl looks you’d expect to find on some darling with ringlets…
MINNEAPOLIS (AdAge.com) — Thursday TV's grid was expected to include some scrambling. But it was supposed to be on the gridiron in the big BCS title game on ABC, not from NBC, which got blitzed by reports that it is considering canceling the prime-time version of "The Jay Leno Show" and moving it back to late night, which would in turn move back "The Tonight Show" half an hour, as its host, Conan O'Brien, also got sacked in the ratings race.
NEW YORK (AdAge.com) — General Motors' Cadillac has chosen BBH, New York, as its new creative agency after a review that began in October. The shop succeeds Boston-based indie Modernista, which worked on the account for three years.
(TrendHunter.com) From the land of the rising sun, exquisite, unique and quirky pieces of art can travel with ladies wherever they go–in the form of nail art, where great detail, colour and imagination goes into every…
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When sending in something like this, the submitter might as well scream, “PLEASE, PLEASE, PLEASE PUBLISH THIS. WE REALLY NEED IT TO GO VIRAL. PLEASE?”
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LAS VEGAS (AdAge.com) — It seems consumers, advertisers and especially network TV affiliates still expect big things, not bare bones, from prime-time TV. If NBC moves Jay Leno back to late night, though, network TV again faces big questions about its changing business model.
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Why try to re-write something when you don’t have to. We’re lazy like that here at Adrants.
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NEW YORK (AdAge.com) — Mitsubishi Motors North America is inviting agencies to pitch its nearly $200 million advertising account, executives familiar with the matter said. The incumbent shop, independent agency Traffic, is not expected to defend the business.
A Peugeot anunciou hoje, em Paris, a mudança de sua marca e a nova assinatura global: “Motion & Emotion”.
O tradicional leão da montadora se libertou do fundo azul, perdeu a língua e ganhou contornos em 3D. Compare abaixo a mudança:
You're maybe a little suspicious that for the first Media Guy's Pop Pick of 2010, I'm plugging (and giving away two copies of) "The First Annual Grand Prairie Rabbit Festival"a new book by Advertising Age's Ken Wheaton. Probably you're thinking: Doing a solid for a colleague, eh? Well, no.
Depois de pedir ajuda aos seus fãs (mais de 1 milhão) no Facebook , a marca de energéticos Vitaminwater, pertencente a Coca-Cola, divulgou hoje seu novo sabor.
Quem deu a sugestão vencedora, Sarah de Illinois, levou 5 mil dólares de prêmio.
Concursos em que consumidores ajudam a criar produtos não é novidade, mas o bacana é que o novo sabor de Vitaminwater se chama Connect, e leva o logo do Facebook no rótulo.
Post originalmente publicado no Brainstorm #9
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LONDON – Channel 4 has scooped the rights to broadcast the London 2012 Paralympic Games from the BBC in a multi-million pound deal which promises to incorpoate the biggest marketing campaign in the event’s 50-year history.
Desde a semana passada, a Zara destaca o lançamento de seus aplicativos móveis: Zara (Lifestyle) e Zara Home.
Esses aplicativos são catálogos de bolso com todos os produtos que podem ser encontrados nas lojas da Zara, organizados por seções, o que é muito útil para os clientes. Porém, uma das características mais importantes dos aplicativos é a frequência de atualização: A equipe da Zara irá atualizar o conteúdo semanalmente para manter o usuário informado sobre todos os seus novos produtos e lançamentos.
Fiz o teste com o meu BlackBerry, acessando zara.com no meu mobile browser, e senti um pouco de falta das informações sobre as peças disponíveis. Se a pessoa se contentar em só ver imagens das novas coleções, então tá bom.
Se apropriar do mobile marketing e seus dispositivos é útil demais para as empresas manterem seus clientes sempre atualizados, não importa aonde eles estejam.
LONDON – Eurosport has secured the first TV advertising deal for Lebara Mobile, the international mobile service provider, for its upcoming coverage of the 2010 Africa Cup of Nations.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
