“The end of migraine.”
Advertising Agency: BBDO, Duesseldorf, Germany
Creative Directors: Toygar Bazarkaya, Marie-Theres Schwingeler
Art Directors: Kirsten Dey-Kanani, Irina Schweigert
Copywriters: Mona Morsch, Julian Witzel
Illustrator: Klaus Assmann
Other credits: Uwe Schwaech, Gabriele Schuele, Cécile Maasch
(TrendHunter.com) Like most of you, I have a list of blog and websites that I check daily and most of them are mandatory because they provide me with a specific info. From letting me know what the latest trend are (wink…
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Advertising Agency: C3, Kuwait
Via [Ads2Blog]
(TrendHunter.com) Rapsel has designed a great way to hide your bathroom essentials to create a contemporary, minimalist look. These hidden bathroom fixtures are stored underneath chic wooden shelves which fold up to reveal…
(TrendHunter.com) Babette Epaulette created this very interesting concept of shoulder jewelry to further spice up the wardrobe. Worn over a jacket, or just on the shoulder alone, these pieces accentuate the sexy curves…
Extinta no Brasil desde a década de 90, a 7up continua firme e forte em alguns países vizinhos, como é no caso da Argentina. Na terra dos nossos ‘hermanos’ a marca presenteou os consumidores com uma nova estratégia digital. Trata-se do “Mundo 7up“, um espaço virtual aberto para que todos os fãs da marca possam interagir e se relacionar em tempo real.
Sua plataforma e mecânica podem ser comparadas com o fracassado Second Life, mas a navegação é muito mais simples e a proposta chega a ser até mais cativante: É possível compartilhar conversas e descobertas nas redes sociais (Twitter, Facebook e etc.).
Após digitar um apelido, submeter uma foto e escolher um emoticon, o usuário pode passear por algumas opções de lugares (desenvolvidos em 3D), encontrar promoções e buscar outros usuários para trocar uma idéia.
Fiquei cerca de 1 hora navegando pelo site e não consegui achar nenhum outro visitante. Espero que seja pelo fato de o ‘site beta‘ ter acabado de entrar em fase de divulgação e ainda rolam espaços “under construction”.
No mais, fica a lição de que buscar uma presença digital é muito mais do que simplesmente marcar território na internet. As marcas precisam buscar meios de estabelecer um espaço de relacionamento.
2 viral videos for a sound effect demo. The first one shows us what a sound can tell with a frog The second video shows us how a sound can change the story for a baby Advertiser: top digital audio Agency: Saatchi & Saatchi, Milan, Italy Creative Directors: Agostino Toscana, Alessandro Orlandi […]
LONDON – Twitter is looking to recruit a number of staff whose main focus will be to generate cash for the microblogging service.
LONDON – Twitter is looking to recruit a number of staff whose main focus will be to generate cash for the microblogging service.
LONDON – Bebo is extending its ad sales contract with Yahoo! for six months as the social networking site sheds a third of its workforce.
LONDON – Digital creative agency Collective has designed the web pages for BBC Radio 2’s new and high-profile Chris Evans and Simon Mayo shows.
Découverte de ce très réussi motion conçu par le designer et photographe norvégien Joon Brandt, agé de 34 ans. En provenance de son portfolio, de nombreux clichés fashion et mode pour de nombreux clients. Le showreel est à découvrir dans la suite.
LONDON – Simon Kelner, managing director and editor-in-chief of The Independent, is set to land a senior executive role under the newspaper’s potential new Russian owners, according to sources close to the deal.
LONDON – The European Sponsorship Association (Esa) has rejected the Government’s Health Committee Report on Alcohol, released last week.
LONDON – Guardian Media Group and Apax Partners are still in discussions with banks to relax existing covenants for their shared business-to-business publisher Emap.
Hugh Chappell, the founder and managing director of electronics review website Trustedreviews.com has been appointed as chairman of Net Communities in prepartion for a potential buyout.
LONDON – Kingsmill is launching a new range of bread called Oatilicious, made with wholegrain oats and wheat flour, with a £1.3m advertising campaign.
LONDON – Peugeot is launching a new visual identity and brand strategy to mark the French car manufacturer’s 200th anniversary.
LONDON – Grime rapper Kano has produced a new track and video, which has been turned into a TV ad to promote diplomas, the Government’s alternatives to GCSE’s and A-Levels, which aim to combine classroom study and practical experience.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
