Grocery code to boost challenger brands

LONDON – British challenger brands will be bolstered in their fight against multinationals and
supermarket own-label goods with the creation of a retail ombudsman and tougher code to boost competition.

Sigma Conseil: Crocodile

“Brand research Lab. Sigma Conseil.”

Advertising Agency: Memac Ogilvy Label, Tunisia
Creative Director: Nicolas Courant
Art Director: Wilfrid Guérin, Géral Héraud
Copywriter: Thomas Thelliez
Photographer: Christian Michelucci

France backs warnings against Microsoft’s IE

LONDON – France has backed Germany’s calls for users to stop using Microsoft’s Internet Explorer due to “vulnerability” in the system.

Santander lines up F1 champion Button for marketing campaigns

LONDON – Santander is lining up Formula One world champion Jenson Button to front its campaigns.

CBS Outdoor hires Mike Moran for MD role

LONDON – CBS Outdoor has hired ex-Toyota marketing chief Mike Moran as managing director.

Urban Hipster – From Hipster Olympics to Weezer Snuggies (THTV)

(TrendHunter.com) Hipster fashion, stuff hipsters hate and the hipster olympics. Today we hunt: URBAN HIPSTER.

10.  What hipster would be complete without being well-acquainted with famed scenster hangout Urban Outfitters.…

Virgin Media unveils MusicFish web offer

LONDON – Virgin Media is to take on Apple and Sky with MusicFish, its music-download service, which is due to launch this summer.

YouTube to introduce live sports coverage

LONDON – Google is poised to become a powerhouse in live sports broadcasting after securing the rights to stream cricket’s most lucrative annual tournament to a global audience online.

PepsiCo appoints UK successor to Gruwez

LONDON – PepsiCo UK & Ireland has appointed Amanda Thomson to the role of UK marketing director, to replace Bruno Gruwez.

Cadbury and Kraft shake hands on £11.5bn deal

LONDON – Cadbury has announced it is finalising the terms of a takeover by Kraft after the US food giant raised its bid to £11.5bn.

Voice band iphone application by WaveMachine Labs

A great iphone app to transform your voice into a musical instrument such as a guitar. Free download voice band application for iphone. Here is the video demo. Advertiser: WaveMachine Labs

Magic optical illusion viral video

2 surprising viral videos abut illusion tricks. The first video is about a pencil that goes through 2 rings. The second video is about Pacman

Changing Faces launches campaign to destigmatise facial disfigurement

LONDON – Changing Faces, the charity for people with disfigured faces, hands and bodies, has launched an ad campaign aiming to change perceptions of those with disfigurements.

Maximuscle makes TV ad debut to support first female specific range

LONDON – Maximuscle is launching its first UK TV campaign to support the launch of Maxitone, its first range targeted specifically at women.

Solve puzzles with Land Rover

Advertising Agency: Y&R, Dubai
Executive Creative Director: Shahir Zag
Creative Director, Art Director, Writer: Komal Bedi Sohal
Creative Director, Writer, Art Director: Shahir Zag
Account Planner: Nadine Ghossoub
Via [Ads Of The World]

Top 20 Trends of the Day (Jan 18) – From Green Fairytale Fashion to Projecting Desktops (COUNTDOWN)

(TrendHunter.com) For the day of January 18th, these are the Top 20 trends, which include Green Fairytale Fashion, Scandalous Church Billboards and Midlife Street Racers. The rankings are based on hundreds of thousands…

Ecomist: Fish, Onion, Cigarettes

“Ecomist. Eliminates odours.”

Advertising Agency: Y&R, South Africa
Chief Creative Officer: Mick Blore
Executive Creative Director: Liam Wielopolski
Copywriter: Lwazi Mkhize
Art Director: Tanya De Lange
Art Buying: Katherine Legg
Photographer: Michael Meyersfeld
Photographic/Lighting assistant: Benson Makamo
Retouched by: Wilfred Horne
Model Maker/Stylist: Tony Collins (I&E Models)

Children’s Panadol: Their pain is your pain

“Their pain is your pain. Children’s Panadol.”

Advertising Agency: Ogilvy & Mather, Singapore
Executive Creative Director: Todd Mccracken
Creative Director / Art director / Typographer: Maurice Wee
Creative Director / Copywriter: Renee Lim
Art Director / Typographer: Roy Wisnu Hariadi
Photographer: Jonathan Tay
Producer: Isk

iMacs for Dolls – Clearview Doll House Comes Equipped With Hi-Tech Accessories (GALLERY)

(TrendHunter.com) The Clearview Doll House is ultra luxury for your favorite toys. The doll house comes fully loaded with accessories such as an iMac, an Xbox and a flat screen TV. Even the walls are adorned in artistic…

TVC: Memories Buscuits

Production House: Phoenix Films, Saudi Arabia
Producer: Stuart Chamber
Animation,CGI & Post Production: Infosys Multimedia