Hasta La Creative!

(TrendHunter.com) For the week of January 18th, these are the Top 50 trends, which include Creepy Kid Photobombs, Sunday Morning Undies, Alarming Digitography, and Heroin-Chic Photography. The rankings are based on more…

LONDON – National tourism body VisitBritain is partnering with airline brands British Airways and EasyJet to encourage visitors to travel to cities across the country.

NEW YORK (AdAge.com) — For every publisher who has decided to stay away from the Amazon Kindle, there are participants who can mount pretty reasonable defenses. Here are five.

YORK, Pa. (AdAge.com) — A click is just click. But if you can start to understand the value behind certain online behaviors, you move much closer to making sense of the efficacy of your spending. That's why Intel has launched an internally developed program it calls the Value Point System to measure marketing effectiveness online.

BUENOS AIRES (AdAge.com) — Argentina's ad agencies have been winning more and more international assignments, but Santo took it to a new level last year with the conquest of Vodafone's global creative account.

NEW YORK (AdAge.com) — In the past year, Mother expanded the already broad range of work coming out of its Bond Street headquarters, it added new and interesting clients while maintaining relationships with the big brands that have been attracted to the shop's nimble nature and idea-driven approach, and it added some interesting talent, including one bona fide digital heavyweight.

CHICAGO (AdAge.com) — Fixing what ails Interpublic's McCann Worldgroup may well be the toughest job in the agency business right now, but the consensus among analysts and Interpublic and McCann executives (as well as their competitors) is that outsider Nick Brien is well suited for the challenge.

Países como Dinamarca, Finlândia, Islândia, Noruega e Suécia, integram o grupo dos chamados países nórdicos, ou Escandinávia. A região é conhecida pelo seu tempo frio e um povo idem. Mas, muitas vezes, os países nórdicos também são reconhecidos por antecipar muitas tendências, principalmente aquelas que se referem à internet e os demais meios digitais.

E o McDonald’s da região revelou um ótimo plano de comunicação, que mistura transmedia-storytelling com brand entertainment.

Desenvolvido pela Perfect Fools, a principal ‘receita’ do plano é fornecer uma experiência divertida para os clientes, assim como o McDonald’s faz na vida real. E seu ingrediente é unificar os povos nórdicos através de um filme de 60 minutos (dividido em 7 episódios) que trata da paixão deste povo pelos esportes de inverno.

O filme “Dreaming in Mono” está sendo transmitido exclusivamente em emissoras de televisão da região e através de múltiplos canais digitais, incluindo dreaminginmono.com, Twitter e Facebook. Há também uma exibição em televisores espalhados por mais de 465 McDonald’s de toda a região.

Além do filme e seus episódios, o site do projeto oferece música, vídeos, enquetes, aplicativos móveis, concurso cultural, dicas de esqui e várias oportunidade de se iniciar debates – tudo projetado para conectar as pessoas em torno da história e os valores da marca McDonald’s.

:: Via Creative Social Blog

Advertising Agency: Impact BBDO, Lebanon
Executive Creative Director: Walid Kanaan
Associate Creative Director: Joe Abou-Khaled
Art Director: Georges Kyrillos
Copywriters: Malak Makki, Karim Harfouche
Via [Ads Of The World]

Advertising Agency: BETC Euro RSCG, France, Paris
Creative Directors: Rémi Babinet; Anne-Cecile Tauleigne
Director: Michael Gracey
Production: Partizan Midi Minuit
Producer: Solene Frank
Post Production: Mikros Image
Musi?: YUKSEK “Tonight” (myspace.com/yuksek)