BBC police drama beats Married Single Other’s 3.9m audience

LONDON – BBC One’s police drama ‘New Tricks’ edged a lead over rival ITV1’s ‘Married Single Other’ in the peaktime ratings battle last night.

Classic albums covers feature in new Royal Mail digital campaign

LONDON – The Clash, Led Zeppelin and Blur are among the bands to feature in a new digital campaign that promotes the Royal Mail’s range of Classic Album Covers Stamps.

Lebedev Indy deal rests on office agreements

LONDON – Alexander Lebedev’s expected purchase of The Independent and The Independent on Sunday is all but finalised, with the amount paid to DMGT for the upkeep of the offices they share, which includes a wrangle over parking, the final hurdle to clear.

Metro Bank readies launch ad campaign

LONDON – High-street banking challenger brand Metro Bank is set to roll out its debut advertising campaign, prior to the opening of its first branches next month.

Oscars ceremony draws 41 million US viewers

LOS ANGELES – Sunday night’s Oscars ceremony pulled in 41 million US viewers, the largest audience since 2005 and 14% more than 2009, as event TV returns to make its mark on the schedules.

CBS Outdoor hires Gibb as business director in Scotland

LONDON – Outdoor media owner CBS Outdoor has appointed Michael Gibb, a former partner at Glasgow-based full service ad agency GRP, as its new business director in Scotland replacing Sean Duffy, who left the company to pursue other interests in December.

Microsoft ad chief quits ahead of Bing campaign

LONDON – Microsoft’s chief marketing officer for consumer and online, Mike Fischer, is stepping down after nearly seven years at the company.

Royal Mail and CWU agreement allows more unaddressed mail

LONDON – Royal Mail and the Communication Workers Union have thrashed out an agreement lifting the threat of further industrial action and allowing the state-owned operator to deliver more door-to-door material.

TV chef Heston Blumenthal gives brands advice

LONDON – British Airways and Butlins are among several brands set to seek help from Heston Blumenthal to improve the rep-utation of the food they offer.

Government sites to be hit by web rules

LONDON – Government websites look set to be hit hardest by plans to strengthen digital marketing regulation.

Topshop extends brand with cosmetics range

LONDON – Fashion retailer Topshop is to roll out a make-up range as part of ambitious plans to expand its brand.

Paddy Power forced to shelve plans to run ‘offensive’ TV spot

LONDON – Paddy Power has been forced to abandon plans to run its latest ad on TV after regulators feared it could cause widespread offence.

Parmalat Panna Chef: Chef Jobs

[See post to watch Flash video]

Here the print.

Advertising Agency: Publicis, Milan, Italy
Creative Directors: Vincenzo Gasbarro, Luca Scotto di Carlo
Art Director: Alessandro Candito
Copywriter: Paolo Bartalucci
Director: Vincenzo Gasbarro
Released: December 2009


Reynolds Campaign

Une direction artistique percutante avec ces lignes et le jeu autour d’un double mot. Une campagne sobre de JWT Dubai, afin de montrer la finesse d’écriture des “stylos à billes” de la marque Reynolds. Une illustration de Tarek Samaan démontrant la baseline : For fine lines.



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Previously on Fubiz

Feltrinelli Editore: Glattauer, Hamerow

Advertising Agency: Tita, Milan, Italy
Art Director: Emanuele Basso
Copywriter: Giuseppe Mazza
Photographer: Matteo Macchiavello
Producer: Sonia Rocchi
Published: January, 2010


Decoration of a London train station by Homebase

What a surprise in this video for the londonian commuters arriving at Carlisle Station when they saw the station decorated as a house.

Advertiser: Homebase
Agency: Leo Burnett London

It remembers me the gurilla marketing operation for Ikea in the street in NY, no?

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Advertiser: Ikea

Logorama Oscar best animated short film full video

As I presented you a few months ago, the Logorama animated video has won an Oscar for best animated film.

You can watch the full Logorama video here.

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Advertiser: Logorama

Hilton ad push to focus on McClaren F1 sponsorship

LONDON – Hilton Hotels is to ramp up its UK marketing activity with its biggest campaign for several years.

Why Apple’s Oscar Ad Won’t Go Viral


NEW YORK (AdAge.com) — Apple went big on TV for the new iPad with multiple spots during the Oscars telecast, but don't expect "Meet iPad" to do huge numbers on the web.

Top 20 Trends of the Day (Mar 8) – From Gentlemanly Headwear to Wonderland Baking (COUNTDOWN)

(TrendHunter.com) For the day of March 8th, these are the Top 20 trends, which include Gentlemanly Headwear, Flowering Bodice Gowns and Dangerously Low Necklines. The rankings are based on hundreds of thousands of views…