China Central Television's Lunar New Year extravaganza may not be the the world's most sophisticated variety show, but it is probably the biggest, with over 730 million viewers.
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An organization, I Am Not Ashamed, aims to create the world’s first video bible.
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MRI Starch Communications looked at which 2009 consumer print ads caught the attention of young men and women. Our slideshow of print ads that had the most "stopping power" among young men and women reveals there are some differences, as you might expect, but when it comes to a crisp glass of imported beer, or a close-up of a flatbread melt, apparently we aren't so different after all.
Social media is not just another tactic to be tacked onto the proverbial backside of a corporate identity system. It needs to be recognized for what it is — the disruptive technology that radically changes the game.
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Please be original. Pretty please?
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Considering some of the anger expressed by old-school Mad Men over the show's treatment of history, we wonder if some will shell out $75 for a Don Draper only to stick pins in it.
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This new UK-based Bing campaign is ridiculous.
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LOS ANGELES (AdAge.com) — Dora the Explorer, Nickelodeon's cartoon preschool heroine, is turning 10 — or should we say, diez? — and has a host of marketing partners to help her celebrate, from State Farm to the U.S. Census.
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Hey, it’s better than a naked Chuck Liddell working out. Yes, Reebok has discovered the wonders of viral video booty.
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O Flavourhood não é apenas um aplicativo de Facebook. É uma garantia de fidelidade. É uma campanha de aproximação entre a marca e seus fãs.
Através dele, os consumidores podem participar de comunidades relacionadas aos produtos do McD que eles mais gostam, e serem contemplados com ofertas e descontos especiais.
Construir numerosos fãs não é nada simples. Então, o mínimo a se fazer é gratificar eles de alguma forma.
Além do mais, oferecer um espaço amigável ao público, torna a interação ainda mais confiável e bem recebida.A criação da agência Unit9 não se contentou apenas com esta ferramenta.
Também houve uma parceria com o Spotfy (servidor de música online).
Consumidores podiam personalizar playlists temáticas baseadas em produtos do McD, como Big Mac, Chicken McNuggets e McFlurry, por exemplo. As músicas sugeridas para cada playlist eram publicadas no próprio site do Spotfy.
Uma combinação inteligente de parceria + publicidade + social media + PR online, criando, assim, vários novos pontos de contato com a marca de maneira muito mais divertida.
(TrendHunter.com) It’s been said that the Academy Awards does not respect comedic films. Well, it looks like comedy is about to get even with the Oscars with these best picture parody posters. These posters make up a hilarious…
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We get strange emails here at Adrants all the time but we’ve never received one asking if the creation of a “viral” video was out own doing.
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I've been traveling a lot lately for business, both domestically and overseas. I've met many fellow small-agency owners along the way and had a chance to talk shop with them. There have been a lot of groans and glum facial expressions — but no smiles or wide-eyed looks. How sad.
(TrendHunter.com) The Hellz Spring 2010 collection, called ‘Obsessed With You,’ has been released. Depending on how its worn, it can definitely be described as peek-a-boo hipster fashion.
There is a wide range of pieces…
Unless you've been living under a rock in a remote part of the ever-dwindling rain forest, marketers know that a sure-fire way to get consumers to pay more for their products is to make some "green" claims. But before jumping on the green bandwagon, it's important to do your homework. Here's what you need to know, says lawyer Randi W. Singer.
Crazy ambient media stunt from Tropicana in this video. The brand is creating a fake sun in the Artic.
Advertiser: Tropicana
LONDON – The Rubicon Project is benefiting from AOL’s retrenchment in continental Europe, having been brought in to manage unsold inventory in six markets including Spain.
LONDON – Consumerchoices.co.uk, the price comparison site, has signed a deal that will see poster ads for the brand showcased across football stadiums in the UK.
(TrendHunter.com) The animal portrait collection from Andrew Zuckerman’s book, ‘Creature,’ is a series of photos showing animals that have been given the opportunity to display their emotions. As an avid believer that animals…
LONDON – De Agostini, the part-works publisher, has consolidated the bulk of its global media account into Aegis network Carat.
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