Rise in newspaper ads boosts sector at start of 2010

LONDON – National newspapers are showing early signs of an advertising recovery at the start of the year, with a raft of titles upping their volume of ads from December to January 2010.

Paper Round (12 March) – a look at the day’s newspapers

LONDON – The national quality and tabloid newspapers run with an unsual array of different lead stories today, with all resorting to core readership fodder following the lack of any clear agenda-setting news.

Psion appoints MRM London to handle integrated ad account

LONDON – Psion, the handheld computing company, has appointed MRM London to handle its pan-European integrated advertising and digital search strategy.

ITV1 leads ratings with 3.9 million audience

LONDON – ‘The Bill’ stood tall in last night’s TV ratings with 3.9 million viewers, just ahead of BBC One’s ‘Cars, Cops and Criminals’, according to unofficial overnight figures.

British Gas sponsors Absolute Radio’s podcasts and mobile apps

LONDON – British Gas has signed a deal to be the first sponsor of Absolute Radio’s podcast and mobile application for four weeks from next Monday (15 March).

Mobiliserunami.com tentative virale ridicule UMP Xavier Bertrand

L’UMP lance un site mobiliserunami.com pour mobiliser à aller aux urnes des régionales.

Le site reprend le concept de la personnalisation de video avec images et noms pour tenter de viraliser l’appel aux élections.

Xavier Bertrand fait un mini discours d’appel aux urnes pour les régionales[…]

AXE Smell

via adrants

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Brand and production company Blender57 launches in Amsterdam

LONDON – Colin Lyon, the senior vice president for merchandising for the Global Brands Group, is launching a brand and product creation company based in Amsterdam.

Amy Winehouse designs collection for Fred Perry

LONDON – Fred Perry, the sports label favoured by mods, rude boys and Northern Soul fans, has collaborated on a new collection with soul singer Amy Winehouse.

US regulator looks into Google’s AdMob acquisition

LONDON – The US Federal Trade Commission has started gathering evidence for a possible challenge to Google’s $750m acquisition of mobile advertising specialist AdMob, according to reports.

Trading Places (12 Mar): This week’s people moves in advertising, marketing and media

LONDON – Charles Allen dons an EMI-shaped hat and Grazia appoints a new publisher, as Brand Republic rounds up this week’s industry moves in advertising, digital, marketing and media.

Michelin kick-starts first global ad campaign in the UK

LONDON – Michelin, the French tyre maker, is set to rollout its first global advertising campaign in the UK next week, featuring its iconic Michelin Man in an animated world.

Michelin kicks off first global ad campaign in the UK

LONDON – Michelin, the French tyre maker, is set to rollout its first global advertising campaign in the UK next week, featuring its iconic Michelin Man in an animated world.

Cervical cancer perfume viral video

Violent viral video for Cervical Cancer prevention.

Advertiser: Help Prevent Cervical Cancer

Tunisia launches tourism ad push to target couples

LONDON – The Tunisian National Tourist Office is launching a new pan-European ad campaign to encourage couples to visit the country.

Smart car with a huge shoe horn

Good ambient media campaign for Smart to demonstrate that the car is fitting into tight places.

smart car shoe horn

shoe horn smartsmart shoe horn

Fits into tight places

Advertiser: Smart

Bing to sponsor The Simpsons on Channel 4

LONDON – Microsoft’s search engine Bing has become the new sponsor of ‘The Simpsons’ on Channel 4 in a three month deal worth more than £500,000.

BBC rolls out Doctor Who cinema ad as Alice in Wonderland generates 2.6 million impacts

LONDON – The BBC advertised the new series of ‘Doctor Who’ against Disney’s new release ‘Alice in Wonderland’, which delivered an estimated 2.6 million impacts over its first weekend.

Media Bitch’s Diary

UM is the scene of the intrigue this week, as chief executive Andy Jones sees some Call Girl action and Amanda Barrett bows out of Masterchef, while Havas Media’s Mark Craze is fabulous at 50 at the Ivy…

Brainstorm #9 | 4.0

Depois de alguns meses planejando e algumas semanas em desenvolvimento, estreamos há algumas horas o novo Brainstorm #9. A intenção era aproveitar parte do visual que tínhamos no site antigo, mas com conteúdo mais organizado e exibição aprimorada da hierarquia dos posts.

Obviamente, e como sempre, podem surgir problemas e faltam ajustes finais, como por exemplo, adaptar o conteúdo da versão anterior a essa nova. Portanto, se você sentir falta de algo, logo atualizaremos, se encontrar algum bug, pode (e deve) reportar.

Ao invés de escrever aqui quais foram as mudanças, e como você pode navegar entre elas, resolvi gravar o screencast abaixo. Dê play, teste e opine.

Com layout criado em casa mesmo, o novo Brainstorm #9 foi produzido e desenvolvido em conjunto com a Contém Conteúdo, comandada por @mauroamaral e @holiveira.

Brainstorm #9Post originalmente publicado no Brainstorm #9
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