Hasta La Creative!

LONDON – Homebase has launched an online gardening community site called ‘Get into Gardening’ to encourage customers to improve their outdoor space.

LONDON – Procter & Gamble’s Fairy Non Bio and Fairy Fabric Softener is to run a campaign to back an April promotion offering consumers the chance to collect pre-school ‘Timmy Time’ books.

Contra a distribuição do conteúdo de suas afiliadas (MTV, Paramount, Nickelodeon, etc) no YouTube, a Viacom tenta receber do Google 1 bilhão de dólares, em uma complicada e sigilosa ação judicial movida desde 2007.

A briga é antiga, mas agora até a MTV Brasil, que desde o fim do ano passado nem pertecem mais a Viacom, resolveu seguir os passos de sua antiga dona. A emissora notificou extrajudicialmente o Google, e quer receber pelo conteúdo de sua propriedade que está no YouTube. E enquanto esse dinheiro não vem (se é que um dia virá), informa que quer toda a sua produção excluída do site.

O diretor-geral da MTV, André Mantovani, declarou que caso o Google não pague, “medidas judiciais” serão tomadas.

É claro que todo mundo espera um acordo justo entre as empresas, mas parece que a primeira abordagem não foi das mais amigáveis. Olha que bonita a parceria que a CBS, que um dia foi a Viacom, tem com o YouTube. Sigam o exemplo.

Post originalmente publicado no Brainstorm #9
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LONDON – Auto Trader, the car brand owned by Trader Media Group, has released an iPhone app that uses image recognition technology to read car number plates.

(TrendHunter.com) I am all over these Achilles Raw shoes by Common Projects for a multitude of reasons.

First up, they are made out of raw Italian leather, which means that they are cooler than any other shoes you will…

The advertising industry is in the idea business. And though we're all for sustainability these days, recycling is for things like paper and plastic cups, not ideas.

(TrendHunter.com) The band ‘Hold Your Horses!’ is one set of musicians that know how to entertain. The Franco-American band decided to make live action paintings for their song ’70 Million.’

Using shots from famous Andy…

LONDON – The Culture, Media and Sport Committee (CMSC) has criticised Channel 4’s output saying the core channel, at times, appears composed largely of non-PSB programming.

LONDON – The amount of revenue generated by online music sales in the UK outstripped the decline in traditional CD and DVD formats for the first time last year.

LONDON – Guardian Media Group is gearing up to take a £150m hit on its investment in Emap, the events organiser and magazine publisher it invested in back in 2007.