Advertising Agency: Y&R, Rome, Italy
Executive Creative Director: Vicky Gitto
Art Director: Fabio Dimalio
Copywriter: Saverio Lotierzo
Photographer: Giacomo Biagi
Group Client Director: Marco Ruggeri
Account Manager: Roberta Lancieri
Google has released a viral video campaign in Japan to announce how is working Google Street View.
Advertiser: Google Street View Japan
The new Quattron commercial from Sharp not only makes little attempt to demonstrate the product difference, it comes within a whisker of self-consciously pointing up the absurdity of attempting to demonstrate the product difference.
Rather than continue to beat a drumbeat of saving, sacrifice and survival, marketers must tap into the newfound self-reliance and positivity today's post-recession consumer is expressing.
CHICAGO (AdAge.com) — When news hit last week that Nissan was plucking Hyundai's Joel Ewanick to be its new marketing chief, it became clear to some that the automaker is readying an assault on Toyota.
Consider the following markers along "indie" culture's long and winding road.
A news operation has to do more than mass-produce content; it must create intelligence, says Bob Tipee, editor of Oil & Gas Journal.
NEW YORK (AdAge.com) — Some media outlets have been slowly mixing in other elements to keep activity-prone online video viewers rooted.
LOS ANGELES (AdAge.com) — For years, Fox News' pitch to advertisers and the press was that it was bigger and better than any other cable-news network. Now that it's crushed that competition in ratings (if not in CPMs), the network intends to pitch itself against mainstream cable networks — and convince media buyers cable news isn't a downscale ad buy and that its audience consists of more than Republican retirees.
Why doesn't Apple build its own search engine and take on Google? That might sound great, but building a search engine is hard. Damn hard. Just ask Microsoft.
SHANGHAI (AdAge.com) — To show just how valuable first-hand encounters with Chinese consumers are for Unilever, Alan Jope invited Advertising Age to tag along on his visit to Zu Qingrong's home.
YORK, Pa. (AdAge.com) — Bank of America is a far different company than it was just two years ago. Leading the transformational charge has been Anne Finucane, global strategy and marketing officer, who believes strongly in not just bottom-line driven, but also broadly defined, marketing initiatives.
(TrendHunter.com) Baby toupees, beard championships and facial hair for women. Today we hunt: EPIC MANSCAPING – The Gillette Guide to Fantastic Facial Hair
10. Matt Rainwaters’ Beardfolio documents a uber stylized facial…
Alguém chamado Merton criou há algumas semanas o que já chamam de “melhor ideia feita com ChatRoulette”. Você viu aqui.
Então, o músico americano Ben Folds resolveu homenagear Merton realizando a mesma improvisação com o piano através do site de cameras anônimas, mas em um show ao vivo na Carolina do Norte nesse fim de semana. Assista abaixo, “Ode to Merton”:
Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) For the week of March 15th, these are the Top 50 trends, which include Playful Ruffled Skirts, Curve-Loving Swimwear and Contentious Baby Apparel. The rankings are based on hundreds of thousands of views…
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Advertising Agency: ELEPHANT, Egypt
Creative Director: Ali Ali, Maged Nassar
Copywriter: Diaa Osman, Ali Ali
Advertiser’s Supervisor: Amr Fendi
Account Supervisor: Mohab Mamdouh
Art Director: Maged Nassar, Montasser Khalil
Photographer: Ali Ali
Via [Dubai Lynx]
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