(TrendHunter.com) The Marie Claire Italia ‘Exotica’ editorial features the beautiful model Elisa Sednaoui looking absolutely angelic for the camera. Photographed by Laura Sciacovelli, Elisa Sednaoui is captured dancing…
LONDON – Gen Outdoor Media Intelligence, one of the last remaining independent outdoor media specialists, will close next Wednesday (31 March).
LONDON – The Guide Dogs for the Blind Association has called a review of its £7 million integrated advertising and media business.
LONDON – COI has been dragged into a row over an alleged multimillion-pound splurge on taxpayer-funded advertising by Labour in the run-up to the General Election.
LONDON – BSkyB is set to launch its online TV service Sky Player across a range of new internet connected TVs and set-top boxes following agreements with Cello, a manufacturer of LCD TVs, and 3View, a provider of hybrid DTT (digital terrestrial television) and IPTV set-top boxes.
LONDON – M&C Saatchi has moved into the mobile market through the acquisition of a 60 per cent stake in Inside Mobile, a mobile advertising agency.
Outdoor to promote Channel 10’s 2010 series of The Biggest Loser.
Advertising Agency: Junior, Brisbane, Australia
Creative Director: Jonathan Drapes
Art Director: Simon Budzevski
CopywriterJonathan Drapes
Cheeky print campaign starring Nicolas Sarkozy, the French President, looking really old, ugly and dirty, almost like a homeless…
The baseline means “Let’s imagine the future of France” which is the baseline of UMP the political party of Nicolas Sarkozy.
Good buzz for the website[…]
LONDON – Hollywood star Jude Law is to appear in a Guy Ritchie-directed TV ad for luxury brand Christian Dior.
“We placed rolls of custom printed toilet paper in hotels, restaurants and department store’s public bathrooms, luring young parents into the micro site and eventually into egg baby’s main website.”
Advertising Agency: Marta Ibarrondo, Madrid, Spain
Art director: Marta Ibarrondo
Copywriter: Bob Havlena
“The number of holocaust deniers is growing. Don’t let them rewrite our story. Beit Lohamei Haghetaot Holocaust and Jewish Resistance Heritage Museum.”
Advertising Agency: BBR Saatchi & Saatchi Tel Aviv, Israel
Chief Creative Officer: Yoram Levi
Creative Director: Ben Sever
Art Director / Copywriter: Carmit Ken-Dror
Account Supervisor: Shlomit Kugler
Published: February 2010
Advertising agency: BBR Saatchi & Saatchi, Tel Aviv, Israel
Chief Creative Officer: Yoram Levi
Creative Director: Ben Sever
Art Director: Eran Nir
Copywriter: Tomer Gidron
Account Director: Yael Ron
Account Supervisor: Shlomit Kugler
Account Executive: Adi Hefetz
Planning Director: Daniel Weismann
Planner: Asaf Amir
This is the end my friend of the advertising agency age as you can see in this viral video!
Advertiser: FITC Digital Design and Technology Events
Agency: Saatchi & Saatchi Canada
Dans la continuité de leurs différentes installations en 2009, voici une nouvelle création conçue par le collectif français Visual System et présentée dans le cadre du festival Exit à Créteil. Une collaboration des artistes Julien Guinard et Valère Terrier sur une musique de “Le Tone”.
LONDON – MediaCom has retained the £8m UK Electronic Arts media planning and buying account as part of a consolidation of the video games publisher’s pan-European business.
LONDON – Play.com has called a review of its advertising account, as the online retailer looks to fend off increased competition.
LONDON – Land Rover has appointed The Brooklyn Brothers to handle the global launch of its highly anticipated Range Rover LRX.
LONDON – Iceland has moved its £10m UK advertising account into Beta without a pitch.
LONDON – The Conservative Party has drafted in its old ally M&C Saatchi to work alongside Euro RSCG on its advertising, less than two months before the General Election is expected to take place.
The seventh in a series on DM Case Studies by Sanjeev Jasani, VP, OgilvyOne, New Delhi.
Business is a serious game. And CEOs don’t run!
CEO’s attend round table conferences, strategy summits and engage in high profile leisure activities like Golf, cricket, swimming etc. But somehow we don’t associate them with running. (There are a few exceptions to this of course but only a handful). And certainly not running in public with the masses.
The challenge here was to break this mindset (in this case, the CEO’s own) and get them to run in the Hutch Delhi Half Marathon (HDHM). Since this event was being organized for the first time in Delhi, there were no past experiences to refer to and this event itself would serve as a benchmark for future years. Further since it was being launched for the first time, it was extremely critical to set the tone of the event. And for that it was important to elicit participation from even the upper segment of the society. The database constituted of 100 top CEO’s who were also Hutch customers, held in high esteem by the society and seen as leaders in their fields.
The Idea: Shoes are sold in pairs. Period.
A single shoe is an incomplete story. Which almost calls out for unraveling. When we sent the single shoe to CEO’s, we expected them to turn around and ask for the other pair. And sure enough, they did. The programmed was designed to keep room for a follow up communication. We were aware that we were giving too little time for CEO’s to reschedule their busy lives and take out some time for the event, leave alone to practice. And therefore we sent them a reminder email and offered a RSVP number for them.
Out of 102 DM’s sent the exercise saw 34 CEO’s responding to the invite and 34 pairs of shoes were sent out. This gave us an exceptionally good response rate of 33.33% as compared to the expected 10%. There was a tremendous amount of word-of-mouth publicity that Hutch received amongst the high profile customers and decision makers.
In the larger context, Hutch was also able to establish a connect with its top end users and this exercise served as a platform for Hutch to build a relationship program with these CEO’s subsequently.
This entry won the GOLD at EMVIES AWARD 2006
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