LONDON – Steve Cox, former marketing director of Titan Outdoor, has left JCDecaux following its purchase of the Titan assets and the integration of former Titan staff into the outdoor media company.
New viral video campaign to promote safety on shopping online.
Advertiser: European Commission
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It’s true. Next month Bob Garfield, Advertising Age’s Ad Review critic for 25 years, will retire from his weekly ad review column.
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LONDON – A newspaper cannot be judged on copy sales alone, but when it comes to evaluating a title’s relevance and influence, there is still no better barometer.
LONDON – Alexander Yevgenievich Lebedev, the new proprietor of The Independent and the Independent on Sunday, likened by colleagues to a chess grandmaster, is famously difficult to read.
LONDON – It’s been more than 300 years since The Daily Courant became the first recognisable regular British daily newspaper during the reign of Queen Anne in 1702.
LONDON – The Tottenham against Fulham replay in the FA Cup quarter finals brought ITV1 the biggest audience during the primetime 9pm to 10pm slot last night, according to unofficial overnight figures.
O Chatroulette é o próximo Twitter. Não, peraí… o Foursquare é o novo Twitter, então o Chatroulette é o novo Foursquare? Já me perdi, mas aí está a primeira campanha publicitária executada no Chatroulette documentada aqui no B#9. As honras vão para a McCann Erickson Madrid, em campanha para o canal de terror Buzz TV.
Os resultados? Bom, os resultados não são as reações no Chatroulette, são a gente blogando sobre isso, né?
Dica do leitor @amples.
Post originalmente publicado no Brainstorm #9
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A VW dá sequência na campanha de divulgação do seu inovador programa de tecnologia BlueMotion, que reduz o consumo de combustível e as emissões de poluentes – com um investimento significativo na internet: BlueYourFriends.
Um animação 3D incorpora dados de seus amigos, recuperados pelo Facebook Connect, a fim de tornar você e eles mais conscientes sobre o quão astronômico é o gasto de CO2 em suas atividades sociais.
Através deste conceito, a idéia é buscar valores reais e mostrar o que representa os seus amigos em termos financeiros e de impacto sobre o planeta.
Afinal, quem disse que amizade é impagável?
LONDON – Independent News & Media (IN&M) today confirmed the sale of The Independent, The Independent on Sunday and its associated websites to Russian oligarch Alexander Lebedev.
LONDON – Starbuck’s has been “transformed” over the past two years and is set for another marketing drive behind its instant coffee brand, Via, chief executive Howard Schultz said today (25 March).
LONDON – Entertainment and communications company Virgin Media has implemented Experian’s Marketswitch Optimization software to improve its customer contact strategy.
(TrendHunter.com) No one wants to be homeless; it is a choice that does not come easily to most. But if you are going to be homeless, the Paul Elkins shelter ensures that you don’t have to be shelter-less.
Sure, it is…
LONDON – Mail Online remains the most popular newspaper website, growing its daily average browsers by 5.1% from January to reach 2.27 million in February, according to the latest ABCe figures.
NEW YORK (AdAge.com) — Next month, after 25 years as the ad industry's preeminent critic, Bob Garfield will retire his weekly ad reviews in Advertising Age to take on two new enterprises.
(TrendHunter.com) I love when ordinary, everyday objects are manipulated to look like something extraordinary. If someone was to tell me that bed sheets were going to be used to create angel wings in a high profile photography…
Aqui na produtora uma vez rolou um desafio de fazer esses vídeos com cientistas mostrando como “nosso produto absorve/dura/limpa/gruda/mata mais do que as marcas concorrentes” de uma maneira não-careta. Taí uma bom idéia… que a gente não pode mais usar. 
Com quase 500 mil views no YouTube a Procter&Gambler já deve estar com outros vídeos dessa turminha do barulho sendo preparados.
PS: taí mais um vídeo que derruba o mito de que “fazer um viralzinho para minha marca” tem que ser sinônimo de “baixo orçamento”.
Post originalmente publicado no Brainstorm #9
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LONDON – Ian Millner, founder and global chief executive of Iris Worldwide, is to relocate to Asia as the agency focuses on growing markets in South East Asia, India, Australia and China.
(TrendHunter.com) Brunette stunner Laura Blokhina delivers some serious sex and attitude in her latest spread for Harper’s Bazaar Spain April 2010. Spending her time provocatively lounging around the office, this sexy secretary…
LONDON – The Government has promised to increase the maximum fine for companies which cause distress to consumers through silent calls from £50,000 to £2m.
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