LONDON – Full service digital agency Latitude Digital Marketing has retained the seven-figure paid search activity for online gambling client Bet365, in a year-long deal.
LONDON – Telecoms operator Orange has become the first major advertiser to use the new “Spot Click” ad format on dining website Toptable.
LONDON – Telecoms store Phones4u has signed a year-long partnership with Bauer Media’s Kiss network, which will give listeners the chance to win a new phone every Friday from today (26 March).
NEW YORK (AdAge.com) — The Times and the Sunday Times, London papers published by Rupert Murdoch's News Corp., will begin charging for access starting this June, while the competing Guardian and Daily Mirror sites remain free for all comers.
LONDON – Ebiquity is to acquire Xtreme Information Services, giving it further global reach in the media analytics and advertising intelligence market.
LONDON – Tullo Marshall Warren, the digital and direct agency, has made four new senior appointments.
A música sempre foi um ativo importante para a Coca-Cola reforçar e espalhar seu espírito de felicidade aos mais de 200 países onde ela é comercializada.
Este ano, não sendo diferente, a Coca-Cola, patrocinadora oficial da Copa do Mundo da África do Sul, lançou, em parceria com a FIFA, o hino oficial do maior evento esportivo do planeta.
“Wavin’ Flag” já virou hit, e fez o cantor K’naan, originário da Somália, se tornar uma nova celebridade da cena pop internacional.
E a convite da Coca-Cola e da Fifa, K’naan está percorrendo diversos países com a sua música e o seu bom astral.
A viagem de K’nann faz parte do projeto 2010 FIFA World Cup Trophy Tour.
Nada melhor do que fechar a semana com uma boa música, não é mesmo?! Então assista abaixo o clipe exclusivo de “Wavin’ Flag” 
BERLIN – TBWA Berlin has been appointed by McDonald’s in Europe to handle advertising surrounding its sponsorship of the Fifa Football World Cup, following a pitch against undisclosed agencies.
1. Photoshop CS5 Content-Aware FillPublicado na terça-feira, já saiu com dois dias de desvantagem, mas a apresentação da Adobe para a função Content-Aware Fill do novo Photoshop é o primeiro lugar disparado dos vídeos mais assistidos da semana.
1.3 milhão de views e mais de 400 menções em blogs. Só o post aqui no Brainstorm #9 teve quase 1000 retweets.
2. ChatRoulette Piano Ode to MertonA homenagem de Ben Folds ao Merton, o cara do piano no ChatRoulette, garante o segundo lugar do ranking com 2,1 milhões de views. Só não ficou na primeira colocação, pois foi publicado ainda na semana anterior, ganhando boa parte das visualizações no sábado.
3. Lady Gaga: TelephoneJá entrando na terceira semana entre os mais assistidos, o novo clipe de Lady Gaga contabiliza 30 milhões de views e 6300 posts em blogs. Pense nisso quando o cliente te pedir um “viralzinho”.
4. ChatRoulette Funny Piano ImprovMesmo com o vídeo original tendo sido deletado do YouTube, por alguma misteriosa violação dos termos de uso do site, Merton continua no ranking dos vídeos mais assistidos na internet. Sua improvisação no piano com usuários do ChatRoulette ultrapassou 4.2 milhões de views.
5. OK Go: This Too Shall PassJá perdendo bastante de sua força, mas ainda no ranking. O clipe do OK Go ultrapassou 10 milhões de views. Aqui você pode relembrar o nosso post que fala do processo de criação do vídeo.
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* Top 5 Viral é um ranking do Brainstorm #9 que apresenta os vídeos mais assistidos na internet durante a semana. Os dados, mensurados e compilados, são fornecidos pela Unruly Media.
Post originalmente publicado no Brainstorm #9
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Clear Channel’s Rob Atkinson has a brief encounter with royalty, Nick Theakston sees double at GroupM, Peter Mandelson has a point, and the humble Walkabout becomes the new Soho House…
Lady Gaga is now on Chatroulette as you can see on this video!
We can’t stop creative viral video from Chatroulette,the free webcam chat community created by Andrey Ternovskiy.
You can even buy the song Telephone from Lady Gaga on this Chatroulette video!
Advertiser: Lady Gaga[…]
LONDON – JCDecaux is to expand its outdoor media network at Waitrose to a further 15 branches of the high-end supermarket.
LONDON – The number of coupons redeemed over December and January rose by 21% year on year, according to the UK’s leading coupon and voucher services provider Valassis.
Coup de coeur pour cette librairie Livraria da Vila, imaginée par l’architecte Isay Weinfeld en provenance de Sao Paulo. Une façade entièrement transformable et mobile grâce à des bibliothèques pivotantes. Un intérieur sur trois niveaux avec de nombreux espaces de lectures.
LONDON – Chicken Curry Crispy Pancakes are making a comeback following a ten-year hiatus after a 4,500 strong Facebook petition started by Findus demanded their return.
LONDON – Coca-Cola has today started to roll out 260 recycling bins across central London as part of its efforts for the Olympic Games in London in 2012.
LONDON – Coca-Cola has today started the rollout of 260 recycling bins across in central London as part of its efforts for the Olympic Games in London in 2012.
LONDON – The Daily Mirror is reviving its horse racing club, the Punters’ Club, after a 15-year hiatus.
LONDON – The London Advertising Softball League is hoping to expand the industry’s success into the UK’s second biggest agency city with the launch of a new league in Manchester.
LONDON – A quarter of children aged eight to 12 who use the internet at home say they have a profile on Facebook, Bebo or MySpace despite the sites’ minimum user age of 13, according to new research.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
