LONDON – The Liberal Democrats has today launched an outdoor and digital campaign attacking both the Labour and Conservative parties over the way they have led the country in recent years.
LONDON – Free to air digital platform Freeview formally launched its high definition service today with channels from BBC, ITV and Channel 4, supported by a £6m advertising campaign that will run until this summer’s Fifa World Cup.
LONDON – Soft drinks sales in the UK in 2009 grew 2% in value to £6.2bn in the take-home channel, despite the economic downturn.
La très célèbre mascotte des années 90 Flat Eric est de retour dans ce court-métrage original “Where’s The Money George ?”, conçu par l’artiste Mr Oizo qui conserve le même esprit. Ce film a été réalisé simplement pour le plaisir. Il est à découvrir dans la suite de l’article.
LONDON – Mother has created a TV ad for Match.com which promotes the dating website’s new compatibility service MatchAffinity, by showing a couple accidentally tying their shoes together.
LONDON – The majority of mobile users usually interact with two out of three screens, including TV and computers, at the same time, according to new research.
LONDON – Last night’s debate between the Chancellor of the Exchequer and his counterparts makes the papers, while the Tory plan to block Labour’s proposed National Insurance hike comes under fire in today’s press.
Advertising Agency: Y&R, Rome, Italy
Creative Director:Vicky Gitto
Art Director:Fabio Dimalio
Copywriter: Saverio Lotierzo
Photographer: FM Photographers
GroupClientDirector: Marco Ruggeri
Account Manager: Roberta Lancieri
LONDON – Future, the specialist magazine publisher, has warned its pre-tax earnings for the first half of 2010 will be lower than last year, mainly due to currency effects.
LONDON – Professional networking site LinkedIn is rolling out an app for BlackBerry smartphones, the handsets much used by their business audience.
Voici ce concept original de montre, baptisé Vue Watch, où l’heure n’apparaît que lorsque l’aiguille en rotation est proche. Une collaboration entre le studio FuseProject du français Yves Béhar et le designer japonais Issey Miyake. Plus d’images et d’explications en vidéo dans la suite.
LONDON – The famous celebration produced by Ryan Giggs in Manchester United’s 1999 FA Cup semi-final victory over Arsenal, is being recreated in a new TV ad to promote the club’s credit card and membership reward schemes.
LONDON – Associated Newspapers has reported an 8% year-on-year rise in underlying advertising revenues for the first quarter, providing a bright spot after two years of decline.
LONDON – Dunlop has signed a five-year deal to become the first development partner for the national governing body England Squash & Racketball (ESR), as part of a sponsorship overhaul.
LONDON – Ultimo, the underwear company, has axed Peaches Geldof as the face of its Miss Ultimo brand and is scrambling to remove her image from its shops, following claims about her private life.
LONDON – Global telecommunications brand Cable & Wireless Communications has unveiled a new brand identity, following its demerger from Cable & Wireless Worldwide.
LONDON – Glue London has created its first work for Magners since being appointed to the brand’s digital account in December last year.
“She’s only with him for his biscuits.”
Advertising Agency: CLM BBDO, Boulogne Billancourt, France
Creative Directors: Gilles Fichteberg, Jean-François Sacco
Art Director: Lucie Vallotton
Copywriter: Julien Perrard
Photographer: Clive Stewart
Art buyer : Sylvie Etchemaite
Post-Production : Clive Stewart/Picto
Published: March 2010
Après la campagne d’affichage de Young & Rubicam, voici ce nouvel axe pour l’association internationale Surfrider. Une baseline efficace : “Faîtes quelque-chose contre le réchauffement climatique. Faites-le maintenant” et des visuels imaginés par l’agence Script.
Voir en haute résolution : Surfrider 1 / Surfrider 2
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
