Top 20 Trends of the Day (Apr 13) – From Gym Rope Swimsuits to Bound Bodytography (COUNTDOWN)

(TrendHunter.com) For the day of April 13th, these are the Top 20 trends, which include Gym Rope Swimsuits, Guido-Loving Supermodels and Color-Coated Performance Art. The rankings are based on hundreds of thousands of views…

Fried Says ‘Full-Service’ Ad Agency a Meaningless Phrase


NEW YORK (AdAge.com) — So you want to be fast, agile and digital? Jason Fried suggests agencies take a page from his book.

Entertainment Weekly IPad App Recommends Music, TV and Movies — Then Lets You Buy


Entertainment Weekly's new iPad app comes integrated with iTunes, Amazon and Fandango so users can buy DVDs, TV episodes, music and movie tickets.

What the Hell Is a Creative Director Supposed to Be?


Rather than the person with the best ideas, or the person who is the best judge of good work, or the person who can best manage the creative process, a creative director needs to shape the creative brain of the entire agency and build a creative conscience.

Superhero Fitness Gear – The Under Armour Recharge Suit Will Avenge Those Sore Deltoids (GALLERY)

(TrendHunter.com) If you’ve seen the movie Hancock, you may recognize this piece. Though not actually taken from the movie, the Under Armour Recharge Suit looks like it could have easily been worn by Will Smith in the 2008…

Microsoft Sends Girl Across Globe to Meet All Her ‘Friends’

div class=”imageleft”a href=”http://www.adrants.com/images/kin_one_rosa_microsoft.jpg”img alt=”kin_one_rosa_microsoft.jpg” src=”http://www.adrants.com/images/kin_one_rosa_microsoft-thumb.jpg” width=”150″ height=”90″ //a/div

Microsoft’s out with a new campaign to tout two new phones, Kin One and Kin Two.
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Puma Shoebox

Un nouveau packaging conçu par Yves Béhar pour l’équipementier sportif Puma, composé d’une simple armature de carton permettant d’emballer les chaussures dans un sac réutilisable. Il permettra d’économiser 60% en consommation d’eau et d’énergie dans le processus de production.



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Previously on Fubiz

Stanley Steemer Calls Attention to Human Oddity

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As with most things video, the fun is in the outtakes
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Fiat 500: Contradiction Women, Contradiction Men, Contradiction Girls, Contradiction Couple, Contradiction Boys

“You can never learn too much. Ignorance is bliss. Endless possibilities. None of them wrong.”

Advertising Agency: Leo Burnett, Madrid, Spain
Executive Creative Director: Chacho Puebla
Creative Directors: Francisco Cassis, Sergio Lobo
Copywriter: Francisco Cassis
Art Director: Sergio Lobo
Ilustrator: Sergio Lobo


Recycled Plastic Islands – Netherlands Architects Create Concept of Floating Eco Island (GALLERY)

(TrendHunter.com) Is it possible to take all of the plastic currently floating in the Pacific Ocean and turn it into a recycled plastic island? Netherlands-based Whim Architects sure seem to think so.

These creative architects…

Eastpak Saves, Iron Man Interacts, Ben Jerked

Eastpak backpacks will save your skateboarding ass.
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Iron Man 2: Interactive Trailer

Ok, nem toda a produtora tem budget para desenvolver um aplicativo deste “naipe”, mas perceba como pode ser eficiente e super original se apropriar de um trailer interativo. Além dele trazer informações extras sobre o filme, não qual o próprio usuário seleciona e manipula partes do conteúdo, o trailer interativo também pode ser embedado no formato de widget digital, em qualquer blog que se disponha a comentar sobre ele. Ou seja, esta é uma outra prova de que a inovação ajuda (e muito) a gerar mais buzz. Gostei! :)

Via i09

BBDO Tops Webby Award Nominations

div class=”imageleft”img alt=”logo_webbyawards_md.png” src=”http://www.adrants.com/images/logo_webbyawards_md.png” width=”150″ height=”86″ //div

On June 14 in New York, the 14th Annual Webby Awards will be handed out.
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MasterCard Celebrates End of Recession With Total Eclipse of the Heart

div class=”imageleft”a href=”http://www.adrants.com/images/mastercard_neville_bonnie_tyler_mccann.jpg”img alt=”mastercard_neville_bonnie_tyler_mccann.jpg” src=”http://www.adrants.com/images/mastercard_neville_bonnie_tyler_mccann-thumb.jpg” width=”150″ height=”84″ //a/div

Can you say corny? Mastercard can in this new commercial featuring Bonnie Tyler and a very surprised shopper named Neville.
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Bank of America to Spend Less on Traditional Outlets


NEW YORK (AdAge.com) — In an effort to shore up its ailing brand, Bank of America is doubling spending on digital platforms, but as a result will be spending less on traditional outlets, namely TV and print.

Steven Segal Offered Ad Gig, Sued For Sexual Harassment

div class=”imageleft”a href=”http://www.adrants.com/images/TDAPetzlSeagal72-1.jpg”img alt=”TDAPetzlSeagal72-1.jpg” src=”http://www.adrants.com/images/TDAPetzlSeagal72-1-thumb.jpg” width=”150″ height=”197″ //a/div

To help hype the introduction of a women’s climbing helmet from Petzl USA designed to accommodate a ponytail, Boulder-based TDA Advertising Design developed an ad that takes the form of an open letter to a formerly ponytailed Steven Segal asking him to grow back his hair and to consider endorsing the helmet.
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Late-Night Revolution: How George Lopez Helped TBS’s Guerrilla Warfare


Now that the dust has settled on the late-night war — now that Conan O'Brien has shocked everyone by signing with a cable network for a four-day-a-week talk show and Jay Leno is back in the rhythm — one major question still remains: Who actually won? Or, better put, who will benefit the most from the drama that has unfolded over the past months?

GoDaddy Girls Give Stripping Lessons

div class=”imageleft”img alt=”vanessa_rousso_go_daddy.jpg” src=”http://www.adrants.com/images/vanessa_rousso_go_daddy.jpg” width=”150″ height=”114″ //div

“At GoDaddy.com, we’re inexpensive. Not cheap,” so says Go Daddy CEO Bob Parsons to Go Daddy Girl Vanessa Rousso as Danica Patrick and Candace Michelle illustrate the proper method of stripping off a jacket to reveal the Go Daddy top.
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Alex Profit

Voici quelques photographies représentant les travaux d’Alex Profit. Après avoir été directeur artistique, il officie en tant que photographe depuis 2002. Des visuels attachants et singuliers dans la suite de l’article, accompagnés de la vidéo de son dernier projet pour Sony.

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Previously on Fubiz

Jeff Pullen Joins AudienceScience as President and COO


Jeff Pullen has joined targeting technology company AudienceScience as president and chief operating officer. Mr. Pullen was most recently CEO of US Search, a people search and public-records company.