A viral video campaign on Chatroulette, (founder Andrey Ternovskiy) realised by Mybrandz that is confronting the popularity of McDonald’s and Burger King.
Advertiser: Mybrandz
Advertising Agency: Juniper Park, Toronto, Canada
Executive Creative Directors: Terry Drummond, Alan Madill, Barry Quinn
Creative Directors: Hylton Mann, Andy Linardatos
Art Director: Hylton Mann
Copywriter: Andy Linardatos
Designer: Max Hosseinian
Des illustrations par l’artiste Nanami Cowdroy, entièrement en noir et blanc. Elle s’inspire de ses racines japonaises et européennes, afin de créer son univers propre à la frontière entre les deux cultures dont elle est issue. Le tout avec un traitement graphique détaillé de qualité.
Over 1 million children are secretly employed in industries across India. To end this exploitation, log on to www. rcmsp.org and vote for the use of ‘No Child Labour’ labels on products.
Advertising Agency: Publicis, Mumbai, India
Executive Creative Directors: Ashish Khajanchi, Prasanna Sankhe
Creative Directors: Akash Das, Vivek Rao
Art Directors: Ashish Phatak, Siddhesh Khatavkar, Snehal Bhuvad
Copywriter: Denise D’Silva
Illustrator: Sahebrao
Photographer: Avadhut Hembade
NEW YORK (AdAge.com) — The Wall Street Journal's New York edition is going to deliver more than a few impacts right from the start. But the Journal's New York edition also represents a multimillion-dollar risk, one where the odds of converting New York Times readers and advertisers may be longer than anticipated.
NEW YORK (AdAge.com) — TV viewers by now are accustomed to seeing product placement in their favorite shows. But how will they react upon seeing "program placement" in their commercials?
NEW YORK (AdAge.com) — Like all financial institutions, Bank of America is still licking its wounds from the Great Recession. But a new entertainment-marketing partnership with the History Channel finds the bank turning to a rosy depiction of its past in hopes that consumers can overlook its more recent history.
NEW YORK (AdAge.com) — Missed Ad Age's Digital Conference last week? Here are eight lessons you may not have gleaned from following the tweets.
NEW YORK (AdAge.com) — Leveraging a combination of a national campaign, a unified franchisee strategy and a revised message that caters to consumers' recessionary concerns, Edible Arrangements International is seeing traction in the area that matters most: sales. Helming ad efforts is VP-Marketing Stephen Thomas, who discussed why consumer feedback is so vital and why price-cutting hasn't been necessary.
NEW YORK (AdAge.com) — Brand-name talent decamping from big agencies to set up their own shops might be yet another sign of the economy climbing back from the bottom. At the very least, it's an indication that a number of A-listers are finding the confidence to leave the holding-company model and all its trappings behind.
If the Federal Trade Commission seizes on visceral aspect of targeting, online marketing could be in trouble.
(TrendHunter.com) If you’re accustomed to getting squashed in the rear seats of most luxury sedans, you’ll love the 2011 Audi A8 L W12 Quattro. This bad boy is begging for a chauffeur, with its power-adjustable ottoman,…
LONDON – Optimism in the wider economy is translating into increased ad budgets with marketing spend up for the first time in two-and-a-half years, according to the latest IPA/BDO Bellwether report.
Drive the freshness segment with Colgate Max Fresh and stay top of mind. The campaign builds on a simple truth that people are often not aware of the fact they have bad breath when they are in conversations that are of importance and in some instances life changing. The idea is that Max Fresh comes in to save people from embarrassing moments caused by bad breath. The execution uses speech bubbles to illustrate the effect of bad breath on people.
Advertising Agency: Y&R, Dubai, United Arab Emirates
Chief Creative Officer: Shahir Zag
Executive Creative Director : Komal Bedi Sohal
Creative Directors: Shahir Zag, Komal Bedi Sohal
Creatives: Shahir Zag, Komal Bedi Sohal
Illustratot: Celine Artigau
Planner (creative agency): Nadine Ghossoub
Advertising Agency: Ogilvy, Brazil
Executive Creative Director: Anselmo Ramos
Creative Director: Rubens Filho
Head of Art: Denis Kakazu
Copywriter: Megan Farquhar
Art Director: Bruno Ribeiro
Head of Production: Nana Bittencourt
Producers: Cecilia Taioli, Mauricio Granado
Account: Fernando Musa, Camila Porto, Samia Paz
Approved by: Pedro Costa
Production Company: HungryMan
Executive Producer: Alex Mehedff
Producer: Renata Dumont
Director: Paulo Gandra
Editor: Lucas Aires
VFX House: HungryMan, Blackhouse
VFX Technician: Rodrigo Oliveira
Post-Production: Hungryman Team
Audio: A9 Audio, Apollo9
Click Images To Enlarge
Advertising Agency: Y&R, Dubai
Chief Creative Officer: Shahir Zag
Creative Director: Shahir Zag, Kalpesh Patankar, Parixit Bhattacharya
Copywriter: Parixit Bhattacharya, Kalpesh Patankar
Advertiser’s Supervisor: Sukhpreet Singh
Planner: Nadine Ghossoub
Account Manager: Uday Desai
Account Supervisor: Daymonde Marks
Art Director: Kalpesh Patankar, Parixit Bhattacharya
Illustrator: Lee Sin Eng, Tan Kee Hong
Photographer: Wizard Photography
Via [Dubai Lynx]
(TrendHunter.com) During the summer, it’s all about fun in the sun, and ‘Exposure’ in Surface Magazine shows how a group of raucous guys keep themselves entertained. Models Thomas Hassler, Ethan James, Kyle Saunders, and…
We were tasked with telling men that Speed Stick freshness lasts 24 hours irrespective of their lifestyle.The solution highlighted an oft-ignored truth. The cyclical nature of our chores. As day delves into night we repeat the same chores, only in different light conditions. Whilst making men relate to this truth, the campaign sought relevance in men’s lives.
Advertising Agency: Y&R, Dubai, United Arab Emirates
Chief Creative Officer: Shahir Zag
Creative Directors: Shahir Zag, Kalpesh Patankar, Parixit Bhattacharya
Creatives: Kalpesh Patankar, Parixit Bhattacharya
Planner (creative agency) : Nadine Ghossoub
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