LONDON – Last night’s UEFA Champions League semi-final first leg between Bayern Munich and Lyon was a washout for ITV1 with just 2.9 million people watching between 9pm and 10pm, according to unofficial overnight figures.
A week in the media life of Jonathan Foster Kenny, vice-president, international sales director at Bloomberg BusinessWeek
NEW YORK (AdAge.com) — Now, in yet another sign that suitable advertising can come from any number of nontraditional sources, Frito-Lay is set to use an ad crafted by Current viewers in a national campaign.
At F8, the annual Facebook Developer Conference, the social network announced its open graph initiative to take Facebook to its next logical evolution — everyplace other than Facebook.
Promoted tweets, Twitter's long-awaited new ad platform, will be a certain game-changer for the advertising industry (and everyone else). The sea change is that ad agencies will have to give up their century-old practice of getting paid for media buys and giving the creative away for nothing. From now on, ideas rule.
LONDON – Unilever has initiated legal action against the British National Party (BNP) after the far-right party featured a jar of Marmite on its latest political broadcast.
James Copley, Kinetic’s newly promoted UK chief operating officer, talks to Maisie McCabe about the poster specialist’s management changes and building transparent trading relationships with clients
LONDON – Maurice Lévy, chairman and chief executive of Publicis Groupe, has hailed the group’s first quarter 3.1% organic growth as “quite remarkable”, and called its foundations “much stronger than that of our competitors”.
Here the film.
Sky tg 24’s editorial line has always been based on objectivity. It challenges us to reflect on whether our opinions are really ours or are imposed by the media. This is the concept the campaign is based on: a series of people expressing an opinion that is very evidently not their own.
Subject Jesus
Balloon: Dow Jones will rise in the next quarter.
Claim: When you have an opinion, are you sure it’s yours?
Subject Marianna
Balloon: If you’re not on Facebook you don’t exist.
Claim: When you have an opinion, are you sure it’s yours?
Subject Michelangelo
Balloon: Football is nothing more than a big business.
Claim: When you have an opinion, are you sure it’s yours?
Subject Sara
Balloon: Women should stay home and raise kids.
Claim: When you have an opinion, are you sure it’s yours?
Advertising Agency: 1861 United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Directors: Federico Ghiso, Giorgio Cignoni
Copywriter: Mario Esposito
Art Director: Massimo Verrone
Photographer: Jacopo Benassi
Post Production: Germano Finco
On air: March 2010
Advertising Agency: Euro RSCG, Zurich, Switzerland
Creative Director: Axel Eckstein
Art Director: Rob Hartmann
Copywriter: Wolfgang Bark
Graphic Design: Roswitha Brülisauer
Advertising Agency: Grey, Santiago, Chile
Creative Directors: Miguel Angel Cerdeira, Pedro Quilaqueo
Art Director: Fernando Maui Gacitúa
Copywriters: Pedro Quilaqueo, Carlos Guerra
Illustrator: Chávez
Art Buyer: Ivalú Vargas
LONDON – G2 Worldwide has promoted Pietro Leone, the chief operating officer for Europe, Middle East and Africa, to the newly created role of chief executive EMEA.
LONDON – Coca-Cola has appointed Lean Mean Fighting Machine to handle the digital advertising for its Dr Pepper brand.
LONDON – Action Aid, the global anti-poverty charity, has appointed OgilvyOne London to handle a new campaign to recruit child sponsors in the UK after a pitch against two undisclosed agencies.
LONDON – Boots has launched a campaign for the Tony Ferguson weight loss programme, which is available in the UK exclusively through the retailer.
LONDON – Despite 86% of the population using retail loyalty cards on a regular basis, 50% of shoppers do not think it is worthwhile collecting points, according to a new survey.
LONDON – The IPA has appointed Elaine Hutton, the head of legal for the European division of Apple Retail, as its new legal director.
LONDON – CRM software provider Salesforce.com has agreed to acquire Jigsaw, a US-based company offering a ‘Wikipedia-style’ approach to business contact data, for $142m (£92.2m) in cash.
LONDON – The Taiwanese smartphone manufacturer HTC has called a pitch for its international digital advertising account.
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