SKY TG24: Jesus, Marianna, Michelangelo, Sara
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Here the film.
Sky tg 24’s editorial line has always been based on objectivity. It challenges us to reflect on whether our opinions are really ours or are imposed by the media. This is the concept the campaign is based on: a series of people expressing an opinion that is very evidently not their own.
Subject Jesus
Balloon: Dow Jones will rise in the next quarter.
Claim: When you have an opinion, are you sure it’s yours?
Subject Marianna
Balloon: If you’re not on Facebook you don’t exist.
Claim: When you have an opinion, are you sure it’s yours?
Subject Michelangelo
Balloon: Football is nothing more than a big business.
Claim: When you have an opinion, are you sure it’s yours?
Subject Sara
Balloon: Women should stay home and raise kids.
Claim: When you have an opinion, are you sure it’s yours?
Advertising Agency: 1861 United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Directors: Federico Ghiso, Giorgio Cignoni
Copywriter: Mario Esposito
Art Director: Massimo Verrone
Photographer: Jacopo Benassi
Post Production: Germano Finco
On air: March 2010
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