Talking Energy: The Future

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The Sun to publish 3D issue

LONDON – The Sun is to publish a 3D edition with 3D colour ads and editorial, including Page 3, a week before the start of this year’s World Cup.

BBDO New York triumphs at Art Directors Club awards

LONDON – BBDO New York was the big winner at the 89th Annual Art Directors Club Awards, which celebrate the world’s best creative and design campaigns, while five UK agencies were highlighted.

Bauer Media unveils 38 new online radio players

LONDON – Bauer Media has rolled out 38 new online radio media players across its national network, which will allow users to buy tracks from the playlists of radio stations such as Kiss.

Connect Furniture: Butterfly girl avatar, Horned troll avatar

“A world of furniture for online shoppers.”

Advertising Agency: GPY&R, Melbourne, Australia
Executive Creative Director: Ben Coulson
Art Director: Paul Meates
Copywriters: Evan Roberts, Katie Britton
Brand Director: Joseph Bruzzaniti
Media: Mediacom


How to saw woods with a bike wheel viral video

New viral video campaign for Snickers with a guy on a bike sawing woods with the wheel.

Advertiser: Snickers

Cadbury to launch Crunchie Rocks combination sweet

LONDON – Cadbury is releasing a combination sweet called Crunchie Rocks as part of an increased investment in new product development.

Mobile marketing grows by a third

LONDON – Mobile advertising rocketed by 32% year-on-year in 2009 to £37.6m, with entertainment, media and telecoms brands propelling growth.

Pedigree uses YouTube push to save stray dogs

LONDON – Pedigree, the dog-food, events and pet accessories brand owned by Mars, is altering its family-friendly marketing strategy in favour of using shock tactics.

Social networks urged to ‘raise ad rates or die’

LONDON – Social networks will need to start charging brands a premium for ad slots if they are to survive, according to a report released today (Wednesday).

Cadbury to stage series of mini-Olympic events

LONDON – Cadbury plans to recruit 2000 ambassadors to stage mini-Olympic Games-style events across the country as part of its sponsorship of London 2012.

PPA announces shortlist for 2010 awards

LONDON – Grazia, Look and The Week are among those titles vying to be named Consumer Magazine of the Year in the Periodical Publishers Association’s 2010 awards.

Helen Edwards joins Marketing

LONDON – Helen Edwards, co-founder of marketing consultancy Passionbrand, is this week joining Marketing magazine’s line-up of expert columnists.

Time to get touchy-feely

LONDON – The BrandZ top 100 is one of those annual rankings that hit brand owners whether they like it or not, boosting egos here, raising eyebrows there, plunging whole departments into gloomy intro­spection if the news is bad.

AXA to boost digital across its brands

LONDON – AXA is to use the web to boost its marketing and customer-service offering with the aim of differentiating itself from its competitors.

Top brands exceed $2tn value despite recession

LONDON – The value of the world’s top 100 brands has grown by 4% in the past year to exceed $2tn, according to the results of the 2010 BrandZ survey.

Nike Bootroom Paris

Le magasin Nike Paris des Champs Elysées dévoile son nouvel espace “Boot Room” entièrement dédié au monde du football : un univers de 560m2 dédié aux amateurs de customisations et de sport. Plus de visuels de cette installation pensée avec Studio White, dans la suite de l’article.



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Previously on Fubiz

eBay rolls out fashion campaign

LONDON – eBay is to position itself as a fashion retailer in a national marketing campaign that moves it away from its core second-hand goods offering.

Taylor Swift with her fans video

A new viral video campaign from Sony to promote their new Sony Cyber-shot DSC-TX7 Camera with Taylor Swift.

Advertiser: Sony Cyber-shot DSC-TX7 Camera

Bloomberg Businessweek to blitz The City to support revamp

LONDON – Businessweek is to support its UK relaunch as Bloomberg Businessweek with a major marketing blitz on London’s financial district.