Shake n’ Vac to put the freshness back

LONDON – The Shake n’ Vac housewife is to recreate her famous dance to commemorate 30 years since the famous TV ad first aired.

Virgin Media launches campaign to promote high-definition

LONDON – Virgin Media is set to launch its first high-definition advertising campaign promoting during ‘Britain’s Got Talent’ on ITV1 HD tomorrow night (1 May).

Every Painting in Two Minutes

Dans l’esprit de la vidéo réalisée par Noah Kalina, voici cette présentation vidéo présentant chacune des peintures exposées actuellement à la galerie du MoMa de New-York. Un travail de l’étudiant et designer Chris Peck, sur la bande son “Mad Rush” de Philip Glass.



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IPC looks to cut portfolio in strategic review

LONDON – IPC Media is launching a strategic review of its specialist titles, such as Decanter and Cage & Aviary Birds, which could result in a cut back in the number of niche magazines it publishes.

Orange overhauls cinema ads after seven years

LONDON – Mobile company Orange is overhauling its cinema Gold Spots ads for the first time in seven years, consigning its popular Orange Film Funding Board concept to the archives.

Absolut provides cocktail instructions with a feminine twist

LONDON – Actresses Kate Beckinsale and Zooey Deschanel have dressed up to represent cocktails such as the Bloody Mary in a series of press ads for Absolut Vodka.

Euro RSCG poaches Naked strategist as part of planning revamp

LONDON – Euro RSCG London has appointed Naked Communications’ head of brand and business strategy Samantha Alonso as a senior planner, as part of an effort to revitalise its planning department.

Expedia returns to TV advertising with new spot

LONDON – Expedia, the online travel portal, has returned to TV advertising with an ad focusing on savings and voiced by ‘Peep Show’ star David Mitchell.

Haymarket Professional MD Farish to leave

LONDON – Stephen Farish, managing director of the Professional division of Haymarket Business Media, publisher of Management Today and PR Week, is leaving the company to pursue “new opportunities”.

Eurostar hires Jarvis Cocker to promote culture campaign

LONDON – Eurostar has hired former Pulp frontman Jarvis Cocker to lead a new campaign offering consumers discounts on cultural activities.

News International loses Scottish marketing director

LONDON – Sean Duffy, News International’s marketing director for its Scottish operations, is leaving the company after less than three months in the role.

Or Yarok / Nur Star Media: Crashed Car Bottle

80 cars that crashed in accidents
15 tons worth of metal
20 meters tall giant bottle shaped urban construction
1 of the country’s busiest highway and intersection
3 months long campaign – starting today
1,000,000 people exposed to the message every day
1 message: “Don’t drink and drive”

Advertising Agency: Shalmor Avnon Amichay/ Y&R Interactive, Tel Aviv, Israel
Chief Creative Officer: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Amit Gal
Art Director: Ran Cory
Copywriter: Paul Paszkowski
Media: Moshe Nur – Nur Star Media


LMFM wins digital advertising account for Inishturkbeg

LONDON – The Island of Inishturkbeg has appointed Lean Mean Fighting Machine to handle the digital advertising for the launch of its brand.

Renault launches Facebook game to engage city drivers

LONDON – Renault has launched a Facebook game in an effort to target its super-mini Twingo model at younger, city-dwelling consumers.

Paper Round (30 April) – a look at the day’s newspapers

LONDON – David Cameron is declared the winner of the final leaders TV debate across today’s press, aside from the Daily Mirror, which has sent up the Tory leader in the style of a detergent ad, offering “New improved spin”.

Heroes : The Route of Exposure

Dans cette série de sculptures, Adrian Tranquilli a décidé de représenter les super-héros les plus connus sous un angle fragile. Cet artiste italien a imaginé de mettre en avant leur caractère humain et vulnérable. Des oeuvres actuellement présentées à la Louise Alexander Gallery.



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Cameron wins third and final TV debate ahead of election

LONDON – David Cameron was declared the winner in initial polls of the third and final TV debate on BBC One last night, followed by Nick Clegg, and then the gaffe-prone Prime Minister.

WPP reports revenues of £2.1bn during Q1 2010

LONDON – WPP has reported revenues of £2.1bn, down 1.82% year on year, during the first quarter of 2010, while revenue at the UK division was up just 0.2% year on year.

Dyson reviews £4m UK media

LONDON – Dyson, the vacuum cleaner company, is reviewing its £4m UK media planning and buying account.

Standard Chartered Bank

Une belle campagne de publicité pour “Standard Chartered Bank”, une banque spécialisée sur les marchés émergents et sur le continent africain. Un travail du designer Stefan Sagmeister autour des mots et de la typographie. A découvrir en vidéo dans la suite de l’article.



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