May
05
Peugeot digital campaign asks drivers to create their own ads
Posted in: UncategorizedLONDON – Peugeot is launching a digital campaign to promote its new sports coupé model RCZ, in which consumers must advertise themselves to the brand.
May
05
Paper Round (5 May) – a look at the day’s newspapers
Posted in: UncategorizedLONDON – On the day before the general election many national papers make attempts to influence readers, as polls continue to point to the likelihood of a hung parliament.
May
05
Mor Cati (Purple Roof): Domestic violence made visible on the streets
Posted in: UncategorizedAdvertising Agency: TBWA\Istanbul, Istanbul, Turkey
Executive Creative Director: Ilkay GPinar
Creative Director: Erdem Koksal
Art Director: Asligul Akin
Copywriter: Erdem Koksal
Account Director: Guler Balta
Account Supervisor: Seda Seker
Advertiser’s Supervisor: Ozgur Can Sunata
Published/Released: April 2010
May
05
World Cup stars strip off for Vanity Fair
Posted in: UncategorizedLONDON – Vanity Fair is releasing a World Cup issue featuring scantily clad footballers, giving the cover to former Manchester United winger and Emporio Armani pants horse, Cristiano Ronaldo, and Chelsea forward Didier Drogba.
May
05
Guardian loses digital leader Waldman to LoveFilm
Posted in: UncategorizedLONDON – The exodus of senior talent at Guardian Media Group continues today, with director of digital strategy, Simon Waldman, announcing he is to leave the publisher after 14 years, Media Week can reveal.
May
05
News Corp revenue reaches $8.8bn
Posted in: UncategorizedLONDON – Ad revenues at News International, publisher of The Times and The Sun, were up 10% year on year in the three months to the end of March 2010 though circulation revenue declined 4% over the same period.
May
05
Argos runs ‘truck’ push to tie in with World Cup
Posted in: UncategorizedLONDON – Argos is to follow in the wake of Pepsi and Tic Tac by basing its summer marketing activity on ambush tactics around the FIFA World Cup.
May
05
Simple overhauls baby range to increase share
Posted in: UncategorizedLONDON – Simple is preparing to take on market-leader Johnson & Johnson in the baby sector with a ‘natural’ positioning to appeal to mothers.
May
05
NI confident of success in 2010 Media Sales Cup
Posted in: UncategorizedLONDON – Facebook, Dennis Publishing and The Financial Times will be among the teams going head-to-head in this summer’s real footballing extravaganza, The Media Sales Cup.
May
05
Virgin Holidays unveils ‘Rockstar Service’ drive
Posted in: UncategorizedLONDON – Virgin Holidays is rolling out a marketing drive based on the concept of ‘Rockstar Service’ to emphasise the quality of its customer care.
May
05
Diageo to run first marketing drive for Grand Marnier
Posted in: UncategorizedLONDON – Diageo is to run its first ad campaign for Grand Marnier since securing the European distribution and marketing rights for the brand last year.
May
05
Mickey Rourke for Bavaria beer alcohol free viral video
Posted in: Uncategorized
May
05
Renault suffers second ban for electric car ad
Posted in: UncategorizedLONDON – Renault has suffered its second advertising ban in a month, after a viewer complained it was using French rather than UK figures to make the claim that one of its electric cars reduces CO2 emissions by least 90%.
May
05
Npower ads to star England captain Strauss
Posted in: UncategorizedLONDON – Npower has hired England cricket captain Andrew Strauss to front a campaign for its Hometeam 50 insurance policy.
May
05
Pringles lampoons social media addicts
Posted in: UncategorizedLONDON – Pringles is promoting its ‘sharing’ positioning with a light-hearted campaign that pokes fun at social media fanatics.
May
05
Samu Social Campaign
Posted in: UncategorizedVoici la nouvelle campagne de publicité très impactante pour l’association du Samu Social, réalisée par l’agence Publicis Conseil. La baseline “Plus on vit dans la rue, moins on a de chance d’en sortir”, sur une direction artistique d’Alexandra Offe et des clichés de Marc Paeps.
En grand format : Samu Social 1 – Samu Social 2 – Samu Social 3
Previously on Fubiz
May
05
VisitBritain strives for ’emotional’ connection
Posted in: UncategorizedLONDON – VisitBritain is looking to instil a greater ’emotional’ appeal in its international tourism marketing, in the build-up to the London 2012 Olympic Games.
May
05
Procter & Gamble ‘to back’ London 2012
Posted in: UncategorizedLONDON – Procter and Gamble (P&G) is in talks to become an international sponsor of the London 2012 Olympic Games.
May
05
Toyota employees to feature in £20m brand-rescue campaign
Posted in: UncategorizedLONDON – Toyota is launching a £20m pan-European ad campaign showcasing its workforce, in an effort to restore confidence following the crisis over its vehicles’ safety earlier this year.
May
05
Nescafé: Shoes, Car, Phone
Posted in: Uncategorized
“When sleepy, the best ideas may not seem to be. Nescafé.”
Advertising Agency: McCann Erickson, Lima, Peru
Creative Directors: Ricardo Mares, Mauricio Fernandez-Maldonado
Art Director: Nicolás Romanó
Copywriter: Alejandro Guzmán
Photographer: Pixel Studio
Published: April 2010
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