Chrysler Prepping New TV Campaign to Help Brand Image

NEW YORK (AdAge.com) — Chrysler is prepping the launch of a corporate branding TV campaign it hopes will help repair its image in the minds of consumers — and it's hired a new agency, Interpublic Group of Cos.' Gotham, for the project.

Top 20 Trends of the Day (May 11) – From Bulletproof Luxury Vehicles to Precious Junk Statuettes (COUNTDOWN)

(TrendHunter.com) For the day of May 11th, these are the Top 20 trends, which include Bulletproof Luxury Vehicles, Living Life Photography and Wearable Computers. The rankings are based on hundreds of thousands of views…

Plantoon Kunsthalle

Des bureaux et locaux très originaux avec ce design et cette plateforme composée de 28 conteneurs de fret. Destiné à l’espace créatif Plantoon Kunsthalle, il s’agit d’un lieu privilégié pour la culture, le design et le street-art. Le tout est situé dans la ville de Séoul.



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Previously on Fubiz

Platform Rodent Homes – The Terrifying Hamster Exploitation Pump

(TrendHunter.com) Shoes only get crazier with the Hamster Exploitation Pump. This unreal see-through heel has a tall enough platform to fit your little rodent pet inside so that you can bring him wherever you walk.

It’s…

Axe Brings Male Fantasy to Life: Fold Out Sofa Hotties

div class=”imageleft”a href=”http://www.adrants.com/images/axe_sofaurus.jpg”img alt=”axe_sofaurus.jpg” src=”http://www.adrants.com/images/axe_sofaurus-thumb.jpg” width=”150″ height=”83″ //a/div

Because as soon as you stop thinking about football you start thinking about women again.
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iPhone-Like Watches – ADR Studio Releases the iWatch Concept Design (GALLERY)

(TrendHunter.com) With the successes of the iPod, iPhone and iPad, I think we all knew that other companies would be quick to adopt the ‘iProduct’ strategy. Enter ADR Studio’s iWatch concept design.

The iWatch concept…

Nike | Convocados

É certo que nunca haverá unanimidade sobre a lista ideal de jogadores para representar o Brasil, a pátria de chuteiras, numa Copa do Mundo. Entre xingamentos ao técnico Dunga pela não convocação dos novos meninos da Vila Belmiro, ou pela ausência de consagrados craques como Ronaldinho Gaúcho, Adriano, Felipe, Alessandro, Chicão, William, Roberto Carlos, Ralf, Jucilão, Elias, Jorge Henrique, Dentinho e, claro, Ronaldo Fenômeno, há também quem aponte coerência entre as convocações e que a lista era bastante previsível.

Enquanto ansiosos articulam matemáticas para organizar o bolão da Copa, economistas traçam probabilidades de encontrar um campeão (recebi um relatório da Goldman & Sachs, não sei se verídico ou fake, sobre as chances de cada seleção), colecionadores colecionam figurinhas, crianças pintam as ruas e empregados se organizam para enforcar os dias de jogos e praticamente garantir um mês de férias, a Nike antecipou sua aposta e colocou no ar hoje, minutos após a lista oficial de convocados, um depoimento de quatro jogadores sobre a emoção de defender o Brasil na África do Sul.

No vídeo, Maicon, Nilmar, Luís Fabiano e Robinho falam a respeito de defender a camisa canarinha na Copa. Vejam:

Eis a Seleção Brasileira aí. Enquanto vocês torcem, eu vou esperar pela volta do Campeonato Brasileiro, que é bem mais legal. #vaiCorinthians #obinaémelhorqueetoo #seobrasilganhardacoreiadonortequeméqueeuvouzoar?

Ação da F/Nazca.

Brainstorm #9Post originalmente publicado no Brainstorm #9
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Twenty Things I’ve Learned After 40 Years Living and 10 Years Running an Agency


Data suggests that only 5% of businesses launched make it to the 10-year mark. This year, AgileCat crossed that threshold (polite golf applause, please!). More recently, yours truly reached the 40-year milestone (amazing with this hair, isn't it?). So I thought why not share what I'll call Madden's 20 Lessons in Small Agency Ownership. Feel free to add your own!

Social Media Sponsorships to Hit $56 Million in 2010

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As more brands jump on the bandwagon, according to a PQ Media study social media sponsorships grew 13.9% to $46 million in 2009.
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How to Avoid the Bait-and-Switch Pitch


Why an honest approach will prove more effective — and certainly viewed as more honorable by clients — than baiting and switching.

Brendan Ripp Named Publisher of Time


Brendan Ripp has been promoted from VP-sales to publisher of Time.

Nestle Awards OgilvyOne More Digital Work


NEW YORK (AdAge.com) — Nestle USA has handed more digital work to OgilvyOne, this time for its portfolio of Wonka candies, including Nerds, Sweet Tarts and Spree. The WPP-owned shop picked up the work after a pitch against five undisclosed digital agencies, according to executives familiar with the situation.

Why Facebook Can’t Be Trusted


After logging thousands of hours of my life updating my status, liking posts, becoming a fan of countless brands, and commenting on friends' walls, I've come to the conclusion that we must seek alternatives to our Facebook addiction. I'll even go so far as to suggest Facebook in its current iteration deserves to be abandoned.

Melting Wedding Dresses – Researchers Create an Eco-Friendly, Water-Soluble Dress (GALLERY)

(TrendHunter.com) Sheffield Hallam University researchers have created a biodegradable, water-soluble dress that melts away with water. These eco-friendly garments however, don’t completely dissolve. The water-soluble dress…

Planes With Balconies – The Avro Business Jet Explorer One is Luxurious Living at its Finest (GALLERY)

(TrendHunter.com) As if private planes weren’t posh enough, BAE and Design Q have just created quite possibly the plushest, poshest plane ever–the Avro Business Jet Explorer One–by adding a balcony. Yes, you read that…

Adidas kicks off World Cup activity with Messi, Villa and Zidane ad

LONDON – Adidas is kicking off its World Cup marketing activity with an ad starring world player of the year Lionel Messi, alongside David Villa and Zinedine Zidane, called ‘Fast Vs Fast’.

American Apparel Taken to Task for Definition of ‘Ordinary People’

div class=”imageleft”a href=”http://www.adrants.com/images/holly_norris_american_able.jpg”img alt=”holly_norris_american_able.jpg” src=”http://www.adrants.com/images/holly_norris_american_able-thumb.jpg” width=”150″ height=”113″ //a/div

In an effort to challenge American Apparel’s assertion the people in their sexually charged ads are ordinary people, Trent University student Jes Sachse, who suffers from a genetic disorder called Freeman-Sheldon syndrome, will appear on posters in Toronto transit stations
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Adidas – Fast vs Fast

La marque Adidas lance aujourd’hui son nouveau spot, d’une durée de 90 secondes, intitulé “Fast vs Fast”. Il présente une course de vitesse entre les footballeurs Lionel Messi et David Villa, à l’occasion de la nouvelle Adidas F50 adizero. A noter la présence de Zidane dans son rôle initial.



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Previously on Fubiz

Post-Apocalyptic Disney Art – The Jeff Gillette ‘Dismayland’ Collection is Shocking and (GALLERY)

(TrendHunter.com) The Jeff Gillett ‘Dismayland’ collection takes a different look at the magical kingdom of Disneyland. Gillett has taken the concept of the perfect-looking, almost fantasy-like structure that is Disney…

Pringles makes new entry to BR app chart

LONDON – Driving school BSM and Pringles are new entries in this week’s BR branded app chart, with Facebook regaining top spot from Britain’s Got Talent.