Hasta La Creative!

The Advertising Standards Authority has today unveiled the most complained about advertisements of 2009, view them all here.

LONDON – Nestlé is to extend its confectionary offering with the launch of a new brand extension called KitKat Chunky Caramel Duo.

A poster pronouncing ‘There definitely is a God’ was the most complained about ad in 2009, according to the Advertising Standards Authority and Committee of Advertising Practices’ annual report.

LONDON – Cadbury has appointed internal candidate Margaret Jobling, head of marketing for its Dairy Milk brand, as its interim marketing director, replacing Phil Rumbol.

LONDON – Coca-Cola is launching a remix of the Don Fardon track ‘I’m Alive’ on iTunes next week (6 June), which has been used on the advertising campaign for the relaunch of its 5 Alive brand.

hit that nail square on the head!
great art direction! great campaign!

“Lets not be the joke of the universe. Make Earth Proud.”

Advertising Agency: FoxP2, Cape Town, South Africa
Executive Creative Directors: Andrew Whitehouse, Justin Gomes
Creative Directors: Andrew Whitehouse, Justin Gomes
Art Directors: Ryan Barkhuizen, Clement Langlais, Andrew Whitehouse
Copywriters: Justin Osburn, Clement Langlais
Illustrators: Ryan Barkhuizen, Clement Langlais, Andrew Whitehouse, David Whitehouse (Nine Degrees)

(TrendHunter.com) Despite the fact that you may be on a nice relaxing vacation, that doesn’t mean you are on a vacation from the epidemic known as photobombs.

The vacation photobomb may even be more deadly than most others,…

Advertised brand: Slum Children Education Programme/ HOPE worldwide INDIA
Advert title(s): Old is the New New
Category: Guerrilla Marketing
Advertising Agency (Name, City, Country): Dentsu Marcom Pvt Ltd, Gurgaon, India
Executive Creative Director: Nitin Suri
Assocaite Creative Director / Art Director: Dalip Singh
Copywriter: Robin Thomas, Dalip Singh
Photographer: Hardesh Dhingra, Anil Chawla, Dalip Singh

Challenge

Inspire people to donate old books for ‘Slum Children Education Programme’.

Solution

Our idea was based on a simple thought that “An old book is new to people who haven’t read it”. To execute the idea, we gathered several old books and packaged them exactly like new ones. Wrapped in transparent plastic sheets, the books were placed among the new books in about 50 popular book shops in Delhi, India. On stumbling upon the old books every reader was greeted with an inspiring message that urged him to donate his old books. The response was delightful. Hundreds felt touched and registered. The idea acted as a trigger, readers who could see the difference, could make a difference.

THE MESSAGE ON THE STICKER READ :
FOR MANY, YOUR OLD BOOK IS AS GOOD AS NEW.
DONATE AN OLD BOOK TODAY.

Beautiful art direction but I’m lost and at a loss.
Why the European monuments? Was the big insight that people want a small nippy car to travel around Europe in? That’s gotta be a small target market…
If your point-of-difference is really speed or nippiness (hmmm) there are a million better ways to punch that point home to the boy racer brigade than get all arty and over-subtle on them.