Après le très réussi clip Lily Allen – Fuck You, voici ce film viral esthétique en plan séquence, avec un travail de body-painting sur des jeunes filles fondues dans le décor. Une réalisation AB/CD/CD pour la campagne Axe, avec l’agence Buzzman et une production de Frenzy.
Heinz has appointed Haygarth to handle digital advertising for its baby food range following a competitive pitch.
The release of ‘Sex and The City 2’ helped a cinema campaign for Muller Fruit Corner to deliver an estimated 1.3 million impacts, according to figures from Digital Cinema Media.
Data services firm Acxiom has appointed former Universal McCann global chief operating officer, Murray Dudgeon, as its European client services director.
The Daily Mirror and The Sun are set to battle it out for readers in South Africa by publishing their newspapers in the World Cup host country.
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Several Parisian billboards were modified so as to become stages for a special show. 25 fish, activated by a motion detector, performed 24/7 a funny version of the K.C. and the sunshine band’s hit ‘Shake your booty’ in front of pedestrians and thus demonstrated what the new Findus range offers – only selected fish.
Advertising Agency: Grey, Paris, France
Executive Creative Director: Andrea Stillacci
Creative Directors: Giovanni Settesoldi, Luissandro Del Gobbo
Art Director: Giovanni Settesoldi
Copywriter: Luissandro Del Gobbo
Published: March 2010
(TrendHunter.com) Apple is at it once again, this time applying for a patent to create a solar-powered iPhone to add to their continuing domination of the technology world. The eco-friendly phone is not the first time solar…
“We will spend less even on ads.”
Advertising Agency: Tita, Milano, Italy
Art Director: Emanuele Basso
Copywriter: Giuseppe Mazza
Photographer: Matteo Macchiavello
Published: May 2010
Voici la nouvelle art-car BMW, dessinée par l’artiste controversé Jeff Koons. Des couleurs vives et des formes allongées, grâce à une impression numérisée sur vinyl recouvert par deux épaisseurs de film transparent de protection. Ce modèle, la BMW M3 GT2, participera aux 24 heures du Mans.
Cadbury’s Flake is ditching its famous strapline ‘Only the crumbliest, flakiest chocolate’ in a strategic marketing move, ending more than half a century of ads.
Further proposals to limit the number of silent calls made to consumers by call centres’ automated dialling systems, have been put forward by telecoms and media watchdog Ofcom.
Dr. Oetker has appointed online marketing outfit Amaze to enhance its digital offering, as it bids to steal an advantage over rival Goodfellas.
(TrendHunter.com) Many models have tried and failed miserably to recreate a Marilyn Monroe magazine spread, but Tara Lynn in Italian Magazine D hits the nail on the head without even trying. This blonde bombshell couldn’t…
Google has team up with social engagement company We Are What We Do to create a website which allows consumers to “pin” old pictures of towns and cities on contemporary photographs.
LONDON – Virgin Media has outbid Sky to secure the media services sponsorship on the Home Move Box direct marketing initiative.
Can you remember which year you sent your first email? If you’re enjoying your (ahem!) maturity, then there’s every chance you used hotmail. Partly because there wasn’t much alternative, writes Simon S Kershaw.
Printing giant St Ives has bought data-hosting and analysis company Occam DM, for more than £12m.
Girl band The Saturdays have launched a promotion to find T-Mobile customers to star in the network’s latest campaign ‘Night In’, by climbing aboard a giant pink sofa in London’s Covent Garden.
Emirates airline has relaunched its frequent flier programme, Skywards, featuring artwork from the likes of Damien Hirst and Christopher Ries.
ITV is to launch a free iPhone app that will stream ITV1 and ITV2 live in time for the 2010 Fifa World Cup in South Africa.
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