NEW YORK (AdAge.com) — Forget checking the weather or finding the nearest pizza joint; very soon you'll be keeping tabs on your glucose level and blood pressure with your iPhone. That's right, Apple's skyrocketing cellphone is set to become an important, and potentially huge, marketing battleground for Big Pharma.
NEW YORK (AdAge.com) — In an interview with Ad Age, T.J. Whalen, VP-marketing at Green Mountain Coffee Roasters, discussed his strategy to stand out with a budget dwarfed by competitors, the retail channel that has been most affected by the recession, and why he welcomes competition in the sustainability space.
CEOs and CMOs realize the marketing environment has changed so profoundly that their current organization may be inadequate.
NEW YORK (AdAge.com) — Twenty-seven years after the death of the legendary adman and DDB founder, the agency's former PR director has quietly self-published a 200-page tell-all, "Nobody's Perfect: Bill Bernbach and the Golden Age of Advertising," that shatters the image of Mr. Bernbach as masterful copywriter and confident ad titan.
When the marketplace changes, and it always does, it's critical to remain relevant and customer-focused. Innovation is essential, particularly these days.
Barack Obama won the election based on his promise of meaningful change, yet his own regulatory agencies are stuck in the Dark Ages. And we'll continue to spend billions on drugs that promise more than they deliver, are based on often shoddy research and have unknown side effects that could be worse than what they're supposed to cure. I fear that this resistance to change has infiltrated our whole society. Everywhere you look you see a relentless rallying around the status quo.
And the award for the Most Bitterly Ironic Media Award goes to … the Fred Dressler Lifetime Achievement Award, to be bestowed upon Arianna Huffington by Syracuse University's S.I. Newhouse School of Public Communications at the upcoming Mirror Awards luncheon in Manhattan. Congratulations, Arianna! Now please excuse me as I crawl under my desk and curl into the fetal position.
Agency: 1pointsize, Chennai, India
Executive Creative Director / Photographer: Sharad Haksar
Creative Director: Anantha Narayan
Art Director: Shanmugha Vel
Copywriter: E. Prakash
Beissel makes needles for the industrial and home sewing segments.
Advertising Agency: BETC Euro RSCG, France
Creative Director: Stéphane Xiberras
Art Director: Benjamin Le Breton
Copywriter: Arnaud Assouline
Account Management: Raphaël de Andréis, Xavier Royaux, Philippe Brandt, Elodie Andurand
Artist: Nadine Grenier
Outdoor: JCDecaux
Electrics: Labo Prod
(TrendHunter.com) I’m not much of an automobile enthusiast, but I love this 2009 Fornasari Buggy. It kind of looks like something fashion designer Gareth Pugh would come up with.
Under the geometrically edgy surface, this…
(TrendHunter.com) Life can be tough sometimes, and we need to let our selves go and scream it out at certain situations. Otherwise we’d explode!
Photographer Christoph Martin Schmid shows some of these nerve-wrecking scenarios…
Em decorrência da crise que afeta os veículos de comunicação impressa do mundo todo (vide a descontinuação da Gazeta Mercantil anunciada dias atrás), empresas do setor precisam buscar formas bem menos comuns para chamar a atenção dos anunciantes, estes que estão pensando duas ou mais vezes antes de gastar rios de dinheiro com publicidade em mídia jornal. E pra encorajar novamente estes anunciantes, o maior periódico argentino, o Clarín, veicula uma série de anúncios que trazem consigo um tom mais cômico em torno deste desafio, numa simples mensagem voltada ao target:”This is year to sell or sel. Think carefully where you will advertise” (Este é o ano para vender ou vender. Pense com cuidado onde você vai anunciar). Em seguida você confere os anúncios, e sem jump:
:: A agência responsável pela criação da campanha é a Antheim, Argentina.
(TrendHunter.com) Spider Webb has just released another book to the delight of tattoo fanatics. “The Big Book of Tattoos” contains an ton of vintage tattoos dating all the way back to when cameras where first invented through…
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| THE ORIGINAL? Scottex Gigante “more paper, more absorption” – 2008 Source : Cannes Archive Online, Agency : JWT Milan (Italy) |
LESS ORIGINAL : Handex “New zealand’s most absorbent paper towel” – 2009 Source : Bestadsontv “best outdoor of the week” Agency : Colenso BBDO (New Zealand) |
| Pas la peine de tourner autour du pot… c’est exactement la même idée! Des Néo Zélandais (au bout du rouleau?) ont “absorbé” un concept déjà existant. |
A l’occasion de dernières mises en ligne et de l’anniversaire du studio Fcinq, l’agence vient de réaliser un court showreel dynamique présentant les différents travaux online.
Advertising Agency: Z México
Executive Creative Directors: Álvaro Zunini, Santiago Chaumont
Creative Directors / Copywriters: Marcelo Manfredi, Walter Malo
Art Directors: Walter Malo, Ricardo Carrera
Illustrator: www.estilo3d.com
“Curitiba with a dash of Spain.”
Advertising Agency: Exclam, Curitiba, Brazil
Creative Director: Lipsio Carvalho
Art Director: Eduardo Tavares
Copywriter: Maurício Ogrizek
Illustrator: Ponto de Fuga Illustration Studio
“Self-defence courses for kids.”
Advertising Agency: DCC marketing, Maribor, Slovenia
Creative Director: Tine Lugaric
Art Director: Matija Kocbek
Copywriter: Tine Lugaric
Illustrator: Matija Kocbek
Published: March 2009
(TrendHunter.com) Famed photographer Tony Duran transforms Jennifer Lopez from a celebrity into a sex goddess through his photography.
Mr. Duran is known to gravitate towards strong females and divas. In fact, he has…
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