Do you have Information Overload Syndrome? Odds are this isn't the only blog you're reading, so it probably feels right. So how is it possible that Xerox, trying to capitalize on the frustration, left me feeling so cheated with their new campaign?
The "feature arms race" in new products is fundamental to our consumerism way of life: Product managers the world over create "good, better, best" product portfolios with an ever increasing number of features to justify ever higher prices. They build it and we buy it.
Advertising Agency: FP7, Dubai, UAE
Executive Creative Director: Marc Lineveldt
Creative Director: Vincent Fichard
Copywriter: Vincent Fichard
Art Director: Matthew Jones
Via [Dubai Lynx]
LONDON – Robinsons has announced a deal with First Family Entertainment (FFE) to sponsor its national pantomime season.
EUTube — the YouTube channel of the European Union — is seeding a video called “Electrical Derby,” whose job is to educate viewers about electricity, while propagating the Eurotrash pop culture aesthetic that gives spoofs like this a perpetually appreciative audience.
Après la jolie campagne pour WWF, une nouvelle publicité basée sur des photographies du studio Carioca. Une réalisation cette fois de l’agence Saatchi & Saatchi Frankfurt/Bucharest pour la gamme de téléphones axée musique de Sony Ericsson. Plus d’images dans la suite.
LONDON – Mindshare has formed a new social marketing services unit in partnership with SocialMedia8, a social media marketing specialist also owned by WPP.
LONDON – Luxury goods retailer Tous has partnered with CBS Outdoor to wrap two London buses in ads featuring Kylie Minogue.
(TrendHunter.com) Actress Megan Fox wowed the Japanese fans during the world premiere of her new film “Transformers: Revenge of the Fallen” in Tokyo with a super sexy purple Donna Karan dress that showed off her killer…
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Advertising Agency: IMPACT BBDO, Cairo, Egypt
Chief Creative Officer: Ali Zein
Creative Director: Nevine Nour
Art Director: Christine Bebawy
LONDON – Virgin Media is launching a four-minute ad break on Virgin 1 this evening (9 June) to showcase the channel’s new character, Red, for the first time.
This shit’s over-the-top, but we got one or two dry giggles out of it.
LONDON – Channel 4 has launched a new ad package, Sun Seekers, aimed at advertisers wanting to capitalise on the expected hot weather this summer.
LONDON – Internet firms are eagerly copycatting Hulu’s popular approach to free ad-funded online content, with two companies – Epix, dubbed a ‘Hulu for movies’ and Vevo, the ‘Hulu of music’ scheduled for launch this year.
LONDON – Radley, the British handbags and accessories retailer, plans to boost its global retail presence with the creation of three ecommerce sites.
LONDON – Apple has announced that its new iPhone, the 3GS, a faster, upgraded version of the iPhone 3G, will launch in the UK on 19 June. The iPhone has already transformed mobile marketing, but its latest incarnation looks set to offer brands much more. We asked David Glennie, product director at MIG, for the lowdown.
LONDON – Setanta has disabled its telephony and online subscription services, preventing new customers from signing up, however, it is understood the troubled broadcaster has not yet called in the administrators.
Now your second head has an ally: a third eye, right where it counts.
NEW YORK (AdAge.com) — To jump-start a stalled TV upfront marketplace, media buyers say they are considering doing business first with cable outlets and syndicators, which they hope will be more amenable to rolling back prices for recession-scared clients. But buyers may not find what they are seeking.
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