Jun
09
As Upfront Talks Stall With Broadcasters, Buyers Eye Cable
Posted in: UncategorizedNEW YORK (AdAge.com) — To jump-start a stalled TV upfront marketplace, media buyers say they are considering doing business first with cable outlets and syndicators, which they hope will be more amenable to rolling back prices for recession-scared clients. But buyers may not find what they are seeking.
Post a Comment