A nice co-branding viral campaign promoting a roller coaster + an underwear brand. The idea is to test the bra on hot babes during a roller coaster ride! Look how the boobs are moving in this video. Advertiser: Alton Towers Resort+ Ultimo underwear
LONDON – Heinz has created a ketchup delivery service with a customised milk float distributing free bottles to people who mime the actions of getting the thick sauce out of the bottle.
LONDON: Brand owners hunting down promotional products are looking to satisfy three criteria: it needs to be new, it should stand out from the crowd and its got to get plenty of use. Well Brightbutton’s Willie Wetsuit is certainly going to cover two of those requirements.
LONDON – Nokia has appointed Aegis Media’s Carat to its £300m global media planning and buying account.
LONDON – A Tory MP who owns direct marketing firm BCC Marketing Services has become the latest subject of scrutiny in the MPs’ expenses row.
To drum up some biz-nass in its home state Kansas, the Russell Agency cobbled together this low-budget spot called “Bob’s Mops.”
Amazing even Evian is launching viral videos nowadays! In this one a baby starts to breakdance on the music! Advertiser: Evian
LONDON – Tony Ball, chairman of Kabel Deutschland and former chief executive of BSkyB, who has been tipped as one of the front runners to take the helm at ITV, is to join the BT board as a non-executive director.
Instead of going down the office space ennui route and depicting depressed people with depressing jobs, Brazil-based Emprego Certo (“Dream Job”) showcases a guy with a truly enviable metier — but who can’t stop bitching about it.
LONDON – Whitbread is to tie with WaterAid for a range of initiatives to boost funding for the international development charity.
Créée en 2008, Ak-Lh est une nouvelle société d’édition graphique dont l’ambition est d’apporter une note de fraîcheur dans le monde de la décoration d’intérieur. Des fauteuils ou du linge de maison produits en édition limitée. Galerie complète disponible dans la suite.
To win both the youth and the responsible parent vote, Staples commissioned social marketing firm Mr. Youth to develop “Do Something 101,” a cause program that’s, at the very least, relevant to the office supply chain’s MO.
NEW YORK – John Squires, a top executive at Time Inc is moving to a new digital role where he will develop new consumer revenues streams and look into how Time Warner might charge for its content online.
LONDON – Nokia has awarded its global media planning and buying business to Aegis Media’s Carat, estimated to be worth £300m in billings.
NEW YORK (AdAge.com) — As he prepared for his trip to serve as president of the film and press juries at Cannes, David Lubars critiqued Bob Garfield's harsh critique of the annual event. The chairman and chief creative officer of BBDO said he was puzzled by the constant attacks on the awards shows that highlight the industry's best work and most accomplished creatives. But he also said the overall quality of this year's advertising creative declined as recession-wracked marketers reined in their budgets and vision.
LONDON – Sly Bailey, Trinity Mirror chief executive, has welcomed the decision not to reform the rules governing mergers in the Digital Britain report, citing its proposal to seek Ofcom’s view on individual newspaper cases as a “clever answer”.
LONDON – The London Organising Committee of the Olympic Games has appointed The Nielsen Company to handle its market research for London 2012.
“One Powerful Mother,” the latest PSA by Partnership for a Drug-Free America, casts light on a powerful woman indeed.
LONDON – Tony Ball, the former BSkyB chief executive who is in the frame to succeed Michael Grade as ITV chief, has been appointed to the board of BT.
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