Hasta La Creative!

Hmm. This is a tough one.

They tweet. They date. Yet another contextual fail.

NEW YORK (AdAge.com) — Every year for the past four, digital agency AKQA has run a student-focused contest at the International Advertising Festival at Cannes whose winners have gone on to land jobs at top agencies such as R/GA, Tribal DDB and Farfar.

LONDON – Telegraph Media Group has created an F1 iPhone app in the lead up to next week’s British Grand Prix. But it faces competition from rivals including the BBC.

LONDON – IBM plans to launch a range of mobile apps incorporating augmented reality and Twitter to the thousands of tennis fans heading to the All England Club for Wimbledon fortnight.

LONDON – BBC Magazines has appointed Ben Preston, executive editor at The Independent, as editor of its flagship Radio Times title.

NEW YORK (AdAge.com) — Women are arguably the world's most powerful consumers. So why do marketers still fall short in reaching them? Bridget Brennan, CEO of Female Factor and author of "Why She Buys" sat down with Ad Age recently to discuss the still-untapped marketing opportunity in targeting "the alpha consumers of planet Earth," as she calls them: women.

Suzanne and Bob Wright, co-founders of Autism Speaks, discuss how the nonprofit organization has benefited from its PSA campaign with BBDO and the Ad Council.

Some bra marketers, such as Wonderbra, love to tout the fact they help a woman look bigger than she really is. Others, such as Ultimo, are more practical and love to tout their product’s ability to control what they’ve already got.

NEW YORK (AdAge.com) — Google would like YouTube to become profitable — a tough task when it's providing free bandwidth and video storage for much of the world's videos, most of which have limited interest to advertisers. But providing all that bandwidth isn't as expensive and YouTube is far closer to break-even than previously thought, according to IT outsourcing firm RampRate.