NEW YORK (AdAge.com) — Advertisers are backing off their most radical and aggressive pricing demands in the upfront marketplace, according to executives at three different buying agencies and one selling executive — a concrete sign that the market for TV advertising time in the new fall season is finally gearing up to move after weeks of delays.
Um concurso cultural criado pela Sinc utiliza o Twitter para dar cara nova aos tradicionais concursos culturais.
Se trata da última estratégia para a LG, que utiliza, mais uma vez, o popular microblog. Nesta campanha, os usuários concorrem a 3 TVs, respondendo “O que você está perdendo agora?” de duas maneiras: via Twitter, dando um reply para @perdendoagora, ou direto na home do site.
O concurso faz parte das ações de lançamento da TV Time Machine Digital que grava a programação para a pessoa assistir quando quiser. Por isso foi instituído o conceito do “Clube dos Perdedores de Programa” – um clube fictício criado para “auxiliar” pessoas que deixam de sair de casa só para não perderem o que está passando na TV – os famosos “vidiotas”.
O site da ação é a sede do CPP, e nele o usuário participa de reuniões do clube, assiste aos depoimentos dos integrantes e conhece os 5 passos todos os passos para participar da brincadeira.
Pelo jeito a LG está gostando de trabalhar com as ferramentas sociais em suas campanhas. Vide LG Renoir, LG Viewty, a recém apresentada campanha para LG Top Mount, entre outras. Dessa maneira, a Sinc consegue desenvolver e executar um trabalho bem estratégico para a marca, estimulando o envolvimento das pessoas com a LG, de uma forma bem interessante. Veja a seguir o making of do CPP (Clube dos Perdedores de Programa).
:: A produção tem o apoio da Talk Filmes.
LONDON – Ads featuring the voices of comedian Alexander Armstrong and actor Marc Warren will launch new direct insurance brand from Zurich today across TV, press and radio.
Yea, we know moms (yes, we are making that assumption) can sometimes get violent at the checkout counter but these two women take violence to a new level in this Mountain Dew Level Up or Die spot for the brand’s Game Fuel.
Le réalisateur Danakil vient de diriger le nouveau clip du groupe éléctro The Penelopes déjà invité du Fubiz Broadcast 43 par le passé. A noter l’élégant travail sur les corps, basé sur le titre “Stuck in Laland”. A découvrir dans la suite.
Here’s a pair of ads for Westwood College, one of those vocational schools where you can get a degree in three years and start your career!
LONDON – Unilever is putting value at the heart of its latest campaign for its deodorant brand Sure for the first time in a bid to stop consumers trading down.
Pet brand Pedigree has hired online lead generation supplier Clash-Media to generate new customer sales.
Advertising Agency: Fischer, Lisbon, Portugal
Creative Director: Diogo Mello
Art Director: Marco Martins
Copywriter: Rafael Pitanguy
Advertiser’s Supervisor: Carlos Carvalho
Planner: Marcio Beauclair
Account Manager: Joana Sousa
Account Supervisor: Vera Rhodes
Art Buyer: Sonia Saldanha
Photographer: Krypton Photo (fred Van Zeller)
NEW YORK (AdAge.com) — One of the earliest start-ups to promise an interactive TV experience on the web gave it up today, as Joost announced it will shift from a consumer strategy to licensing its technology to cable, satellite, broadcasters and other video sites.
LONDON – Allianz, the world’s second-biggest insurance company, is to roll out its brand as a consumer proposition in the UK for the first time.
Advertising Agency: Leo Burnett, Lisbon, Portugal
Agency website: http://www.leoburnett.pt/
Executive Creative Director: Chacho Puebla
Art Director: Luciana Cani
Copywriter: Pedro Ribeiro
Illustrator: Bruna Guerreiro
Creative Advisor: Tura
NEW YORK (AdAge.com) — Ken Vargha has quite a marketing resume: In the past 15 years, he has helped promote everything from Pantene shampoo and Maybelline makeup to hair-loss treatment Rogaine and Invisalign braces. Mr. Vargha, now VP-sales and marketing at Alacer Corp., maker of Emergen-C dietary supplements, talked to Ad Age about his personal marketing style, working with a small agency and more.
Honda is out with a seriously yawn-inducing addition to its Dream the Impossible Dream documentary series called Dreams vs. Nightmares.
LONDON – Johnston Press, the regional publisher and owner of the Scotsman newspaper, has been granted a two month extension to renegotiate its debt.
LONDON – Brewer Marston’s is launching a marketing campaign poking fun at Australians ahead of this summer’s Ashes cricket series.
OK so we trashed Gyro Worldwide for changing their name to Quaker City Mercentile but the agency is definitely onto something.
Chris Applebaum is probably best known for the videos he’s done for extra-extra artists like Britney Spears and Rihanna.
LONDON – With the proliferation of Twitter, URL shortening has become an unforeseen goldmine of the digital age, and following Twitter’s recent shift to Bit.ly from Tinyurl.com as its default provider, the company is looking to capitalise on the millions of clicks it processes everyday.
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