MINNEAPOLIS (AdAge.com) — With broadcasters in the dog days of repeats and reality (at least until the boys of summer have their All Star Game a week from tonight), viewers continued to cool to network TV. So now is the time for cable to shine. Right? Well, maybe.
NEW YORK (AdAge.com) — Mayor Michael Bloomberg wants to save New York's media industry. Many who toil in publishing, TV and radio have wondered throughout this recession how much of their troubles they can blame on the cyclical downturn — and how they can pin on big structural changes in the business. New York's plans to help its media sector, introduced Tuesday by Mr. Bloomberg after the city consulted with many prominent media executives, seem to represent a vote that something fundamental is happening.
Focus sur l’illustrateur et graphiste ukrainien Vadim Gannenko actuellement en poste dans le studio Artmonolit. Il est devenu spécialiste en conception graphique, publicité et print pour un large éventail de marques. Un style particulier et coloré à découvrir à travers plusieurs exemples.
De acordo com alguns analistas e portais de notícia, a transmissão ao vivo do funeral de Michael Jackson, realizada na tarde de hoje, consistiu no “maior evento online da história da internet“. Pessoas do mundo inteiro, que em sua grande maioria estão em seus respectivos trabalhos, puderam assistir sem nenhuma dificuldade a transmissão original da CNN através da CNN Live, disponível pela internet (www.cnn.com/live). E o melhor de tudo: o serviço de livestream da CNN (integrado ao Facebook) não oscilou e recebeu milhares de elogios das pessoas que acompanhavam pela internet. Outros portais e serviços, como: Sky News (Reino Unido), Hulu e MySpace também forneceram imagens em tempo integral do memorial.
Duas semanas atrás, as notícias da morte de Jackson causaram uma enorme “pane” em diversas ferramentas. Facebook e Twitter sofreram as consequências da enorme manifestação gerada por seus milhões de usuários.
Basta ver também a constante aparição das tags #MJs #Michael Jackson #We Are The World #Memorial e tantas outras no Twitter, desde que o “Rei do Pop” faleceu.
O que podemos concluir com isso?
Que este foi, sem dúvida alguma, um dos acontecimentos que mais consolidaram a força da internet como uma plataforma de mídia de massa. Incontáveis pessoas assistindo via internet e interagindo ao mesmo tempo, é algo que a televisão tradicional ainda não proporciona com tanta “autoridade”, e se torna cada vez mais um diferencial para qualquer pessoa, sem limitações de faixa etária, classe social e nacionalidade. É o mundo cada vez mais digital!
YORK, Pa. (AdAge.com) — Richard Block's goal as head of marketing is to guide Haier America down the path of other foreign electronics brands such as Samsung and LG, which entered the U.S. market with little recognition and few products but have grown into household names.
Une installation visuelle impressionnante par le collectif italien Apparati Effimeri, composé de Federico Bigi, Marco Grassivaro et Roberto Fazio. A mi-chemin, entre l’architecture et le visual design, sur une bande son réalisée par ?BeInvisibleNow. A découvrir dans la suite.
NEW YORK (AdAge.com) — PepsiCo announced a $1 billion investment in Russia, making it the latest beverage battleground. The beverage marketer plans to expand its presence in the country over the next three years through a variety of manufacturing and distribution investments.
California isn't having budget woes because it spends money like a Deadhead at a bong store. No, it's because it's not letting marijuana consumers pay their fair share of taxes.
I was recently at a dinner party with several other couples and after dinner, we were engaged in some healthy conversation which ended up on the topic of challenges in Black America and particularly black youth. Although we were discussing Black America, the issues discussed weren't just focused on black Americans, as some of the members of the group were Jamaican and Haitian. The dialogue pretty much revolved around the plight of many impoverished black communities in this country and why some individuals overcome those circumstances and others don't. (Read More)
After months of preparation and blogger speculation, the year's most controversial cable rebrand — Sci-Fi Channel's transition to Syfy — launched today to heavy fanfare from parent company NBC Universal. Freeloader hoofed it to the launch party at Rockefeller Center's temporarily transformed "Imagination Park," where purple-and-white Syfy-branded flags, a giant lollipop, a life-size viewfinder and even Kathie Lee Gifford all awaited us.
Most multicultural agencies stress to their clients the importance of giving back. But the shops should be giving back as well.
LONDON – ESPN, the Disney-owned sports broadcaster that acquired the Barclays Premier League rights following Setanta’s demise earlier this month, is set to launch a new eponymous channel in the UK on 3 August.
Have you ever walked around the city and wondered whether or not your the only person there and the rest of the city is just one giant prop?
LONDON – Money4gold, part of the US public company Money4Gold Holdings, has appointed All Response Media to handle its £250,000 media planning and buying requirements in the UK.
It was all about walking the walk and talking the talk last month at Women@NBCU's inaugural Mentors Walk. Early on a drizzling June morning, 70 well-established women executives — including Gerry Laybourne, co-founder, Oxygen Media; Linda Kaplan Thaler, CEO-chief creative officer, Kaplan Thaler Group; and Cindi Leive, editor in chief, Glamour — participated in a brisk morning walk in Central Park with 165 young women. For the event, Women@NBCU teamed up with the Step Up Women's Network, a national nonprofit group focused on empowering girls and women.
LONDON – ESPN has confirmed details of the planned sports channel launch that will carry the 46 Barclays Premier League matches it bought following the collapse of Setanta.
A Starbucks dos Estados Unidos está no Facebook dando cupons com direito a sorvete gratuito em qualquer unidade da rede nos país. Disponível através de um aplicativo encontrado no Apps.facebook.com/starbucksicecream, a ação encoraja o participante a enviar o brinde para seus amigos ou familiares, mas permite que os consumidores enviem a si próprios também. Ao todo, serão 280 mil cupons entregues entre os dias 6 a 19 de julho – 800 a cada hora. O sorvete foi lançado recentemente em parceria com a Unilever em quatro sabores: Caramel Macciato, Mocha Frappuccino, Java Chip Frappuccino e Coffee.
A novidade é mais um benchmark dentro da tendência batizada de “Free Love” pelo Trendwatching: o grátis como estratégia de negócio – isto é, a importância de dar algo de valor como estratégia para alavancar negócios. Para o relatório de tendências internacional, Free Love é uma tendência no crescimento da oferta de coisas de valor de forma gratuita, tanto no mundo real quanto no virtual. Te fez lembrar alguma outra ação parecida?
:: Via Brandweek e Mundo do Marketing
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