Jul
13
Public View – VW ‘positive thinking’ by DDB London
Posted in: UncategorizedLONDON – Were members of the public cheered-up by DDB London’s blues-busting ad for VW?
Jul
13
IPA Bellwether Report suggests tentative economic improvement
Posted in: UncategorizedLONDON – The rate of decline in marketing spend has eased with companies surveyed reporting that their financial prospects have improved for the first time since the first quarter of last year, according to the latest Bellwether report from the Institute of Practitioners in Advertising (IPA).
Jul
13
Virgin Media to launch four high-definition channels
Posted in: UncategorizedLONDON – Virgin Media is launching four High Definition (HD) channels to support its existing portfolio of channels.
Jul
13
Rate of decline in ad spend slows for consecutive quarters, says Bellwether
Posted in: UncategorizedLONDON – The rate of decline in marketing and media spend has slowed for the second three-month period in a row, over the second quarter of 2009, according to the IPA’s Bellwether survey published this week.
Jul
13
Christian Aid mounts anti-poverty campaign
Posted in: UncategorizedLONDON – Christian Aid has launched a fresh ad campaign to support its vision that poverty can be eradicated. It aims to stimulate debate and invite people to take action to help bring about political change.
Jul
13
Adland lunchers interrupted by Dean Street fire
Posted in: UncategorizedLONDON – Friday lunch was rudely interrupted for adland diners – by the massive fire which hit Soho’s Dean Street – view our picture gallery here.
Jul
13
Derek Royer: Business card
Posted in: Uncategorized
“Business cards were typeset on cloth and tied in a knot. Clients would loosen the knot to reveal the name and information of the massage therapist.”
Advertising Agency: Leo Burnett, Toronto, Canada
Creative Directors: Judy John, Israel Diaz
Art Director: Paul Giannetta
Copywriter: Sean Barlow
Photographer: Mark Zibert
Released: February 2009
Jul
13
Soleterre: Spit up
Posted in: Uncategorized
“All children should be allowed to be children.”
Advertising Agency: JWT, Milan, Italy
Executive Creative Director: Pietro Maestri
Creative Director: Bruno Bertelli
Art Director: Stefano Carli Ballola
Copywriter: Cristiano Tonnarelli
Photographer: Zona 13
Jul
13
Barclays – Fake
Posted in: UncategorizedCette publicité bien exécutée est produite par l’agence Venables Bell & Partners pour la banque Barclays. Le spot a été dirigé par Nicolai Fuglsig, sur une post-production du célèbre studio londonien The Mill. Le concept s’articule autour du marché financier et fait appel à l’imaginaire.
Jul
13
Everything is fake in Finance
Posted in: UncategorizedAgency: Venables Bell & Partners Advertiser: Barclays
Jul
13
The Horse and Hound Boutique
Posted in: UncategorizedAdvertised brand: The Horse and Hound Boutique.
Meatball sceneted dog-sized outdoor media
Advertising Agency: Ruth Advertising, Stockholm, Sweden
Art Director: Anders Granberg, Jenny Berg
Copywriter: Anders Granberg, Jenny Berg
Account executive: Hanna Jönsson
Maneging director: Johanna Jernbäck
Photographer: Erika Lidén, Linda Åkerman
Typographer: Anders Nilsson
Published: 01-09
Description: How do you reach dog owners? Through their dogs. How do you reach dogs? Through […]
Jul
13
What’s Your Brand’s Social Score?
Posted in: Uncategorized
Jul
13
Tiny Startup Challenges ITunes With Ad Campaign
Posted in: Uncategorized
SAN FRANCISCO (AdAge.com) — Microsoft's not the only marketer whose advertising has Apple in its crosshairs. A tiny upstart named DoubleTwist is gunning for Apple's iTunes has started going after the brand.
Jul
13
Tracking Makes Life Easier for Consumers
Posted in: Uncategorized
Jul
13
Razorfish Suitors May Have to Offer More Than Dollars
Posted in: UncategorizedNEW YORK (AdAge.com) — There are a lot of players talking to Microsoft about Razorfish, among them Publicis, Dentsu, WPP, Omnicom, Interpublic and AKQA's private-equity investor, General Atlantic. But to best the field, the winning suitor will likely have to fork over more than money to the agency's owner, which is looking for "strategic assets," such as a commitment to buy its advertising offerings or use its technologies.
Jul
13
Morgan Sees Opportunity in Pressure to Recover
Posted in: Uncategorized
SAN FRANCISCO (AdAge.com) — Bill Morgan is under great pressure these days. As senior VP-corporate marketing for Sprint Nextel, he heads marketing for the No. 3 U.S. wireless carrier that, since 2005, has been mired in technical and customer-service problems. In an interview with Ad Age, Mr. Morgan defends Sprint's progress.
Jul
13
Shops Give Away the Shop as Recession Buster
Posted in: Uncategorized
Jul
13
Seven Steps to Help Your Agency Fight Commoditization
Posted in: Uncategorized
Based on reader thoughts and some further discussion with industry leaders, here are seven ways to combat commoditization.
Jul
13
PG’s Production Move Makes Industry a Worse Place
Posted in: Uncategorized
So P&G is now going to choose with which production companies its agencies can work in the U.S. Sounds great. What happens now?
Jul
13
How Spongebob Became an $8 Billion Franchise
Posted in: Uncategorized
NEW YORK (AdAge.com) — Beyond just TV longevity, SpongeBob SquarePants has grown into a nearly $8 billion-dollar-a-year property at retail for Nickelodeon, with more than 700 license partners worldwide, making it the most widely distributed franchise in MTV Networks history, hands — or pants, as it were — down.
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