BIRMINGHAM – Cadbury World in Bournville has opened a new attraction – Advertising Avenue, which consists of a life-size street made of chocolate populated with a drumming gorilla and other references to past ad campaigns.
LONDON – Manning Gottlieb OMD has been awarded the multi-million pound media planning and buying business to promote Blu-ray in the UK after a competitive pitch against Carat.
NEW YORK (AdAge.com) — In a victory for Univision Communications in a long battle over who has the U.S. digital rights to the popular shows made by Mexican media giant Grupo Televisa and aired in the U.S. by the leading Spanish-language broadcaster Univision, a U.S. judge ruled that it's not Televisa.
A Samsung, mantendo sua consistência de vídeos produzidos para internet, tira sarro das tentativas cada vez mais excêntricas de publicidade espontânea ao mesmo tempo que divulga o seu celular Jet.
Uma nave espacial com elefantes fazendo bungee jump no centro de Londres. 32 câmeras escondidas capturaram o público surpreso. Ou quase isso.
Um ótimo senso de oportunidade e humor sarcástico, criação da The Viral Factory.
Post originalmente publicado no Brainstorm #9
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LONDON – The UK government spent a record £540m on marketing and advertising in the year to March 2009, driven by a total media spend of £211m, according to figures from the COI’s annual report.
LONDON – The British Army has moved to defend its ‘Start Thinking Soldier’ campaign after complaints made to the ASA and in national newspapers that its TV ads make war appear like a video game.
LONDON – England’s dominance of the second Ashes test helped Five’s weekend coverage of the cricket set a new audience record for the channel.
LONDON – Regional publisher Johnston Press has appointed the Daily Mail & General Trust’s online job board, Jobsite, as its official online recruitment partner.
Remember Batman? No, not the one played by the guy who became a YouTube sensation when he verbally assaulted a member of his film crew.
LONDON – Around 100,000 apps will be on the market by the end of 2009, after which the rate of production will slow, according to Ilja Laurs, chief executive of app store GetJar.
Scion is out with a new Brand Manifesto.
LONDON – Research conducted by Wolff Olins for the Financial Times has predicted that the next globally recognised brand will come from Asia, the Middle East or South America.
LONDON – British pharmaceutical company Clinova is promoting its Covaflu face masks with national press ads as the fears over widespread swine flu outbreaks intensify.
(TrendHunter.com) If you imagine a modern-day subculture version of the characters in Lewis Carroll’s “Alice in Wonderland,” you’re likely to conjure up the same images Marcela Abal Acosta brings to life with ‘Alice.’
Marcela…
Door-to-door cosmetics giant Avon has asked the government to highlight the benefits of direct selling as a career for university graduates.
O pessoal lá na Alemanha não gostou desse comercial de Sprite, que foi sumariamente banido da TV. É a máxima do “sexo vende” levada ao extremo, e ainda que não mostre partes íntimas, talvez seja prudente colocar a tag NSFW (Not Safe For Work). O YouTube sinalizou como impróprio para menores.
Ou é muita coragem, ou falta de noção. Ou ainda, o comercial foi criado para ser banido mesmo, se é que chegou a ser veiculado, e cliente e agência estão felizes da vida. Ou não. Aliás, nunca escrevi tanto “ou” em uma mesma frase.
| UPDATE: Esse outro, da mesma “campanha”, também foi banido, dica do @ecsilva.
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É impressão minha, ou esse comercial diz que se você quiser roubar um banco deve usar um Audi? Se policiais desconfiarem, tudo o que você precisa fazer é parecer sério, mesmo com máscaras estúpidas.
Outra coisa, é que não consigo mais ver cenas de ladrões com máscaras sem lembrar de “The Dark Knight”. A Philips com seu “Carousel” que o diga.
A criação do filme de Audi é da agência alemã kempertrautmann.
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En clin d’oeil au travail Classics in Lego réalisé par Mike Stimpson, voici cette campagne pour les 50 ans de la marque Lego, sous la forme d’hommage à des événements marquant de l’histoire. Trois situations : la place Tian’anmen, Muhammad Ali et la chute du mur de Berlin.
Une idée de l’agence Jung von Matt Germany.
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