There are a couple of reasons clients insist on asking for spec creative. Laziness comes to mind. Picking the prettiest ad is an easy, if shallow, solution. But the biggest reason clients make agencies do it is because, well, they can. And agencies are only too happy to oblige.
Os cassetes estão de volta, só que em forma de USB-stick. A Heineken, muito ligada à música, dá essas fitas para todos que comprarem embalagens que contém 6 latinhas de cerveja, na Holanda. As cassetes vêm com cinco músicas diferentes, que vão do Pop ao Rock dos anos 80 (por isso as cassetes).
As pessoas também podem fazer o download gratuito de três faixas exclusivas no site. Banners espalhados por portais de música complementam a promoção, dando a oportunidade de ouvir mais músicas oitentistas.
Our girl is back with a new Candie’s commercial.
Give Google points for being whimsical. The search giant observed the beginning of the three-day geek fest that is Comic-Con with a logo designed by DC Comics artist Jim Lee. But in doing so, the company has raised the ire of some American patriots who've long complained that Google does nothing to honor Memorial Day.
NEW YORK (AdAge.com) — Robert LePlae, who exited as North American president of Omnicom Group's TBWA/Chiat/Day in February, has landed in the same role at Interpublic Group of Cos.' McCann-Erickson.
(TrendHunter.com) Misspellings can easily be made if you are trying to translate your mother tongue into a different language. Engrish.com features signs from across the world, where mistakes have been made on products…
Apple's massively popular "I'm a Mac" campaign has spawned many homages and parodies. But a Mexican ad that lifts its unmistakable format for media conglomerate Televisa has earned withering criticism from the local ad community.
LONDON – Iris has appointed John Frood to the newly created role of planning director for Europe from Leo Burnett Group, where he was planning director for EMEA.
Damn! If we had Robinsons Juice in elementary school like the kids in the commercial do, we’re quite sure we’d doing something a bit more accomplished and grand than writing an ad blog.
If you drink and drive, speed or don’t wear your seat belt in Tennessee, you will get nailed.
LONDON – VisitBritain has promoted Laurence Bresh to the position of marketing director.
NEW YORK (AdAge.com) — In their quarterly earnings reports today, two of the largest ad-agency holding companies demonstrated the severe impact client cutbacks are having and declared that the global economic freefall has likely reached a bottom.
Remember the Where the Hell is Matt guy, Matt Harding? Well now he’s out with a book.
LONDON – Cosmopolitan, The Guardian and Men’s Health are among the first publishers signing up to Yahoo!’s new web content service Yahoo! Buzz.
Advertising Agency: Forchets, Milan, Italy
Executive Creative Director: Niccolò Brioschi
Creative Director Copy: Francesco Montella
Art Director: Livio Grossi
Copywriter: Hilija Russo
Photographer: Zona 13
LONDON – LOCOG has appointed Ticketmaster as the ticketing-services provider for the London 2012 Olympic Games and made ot a Tier Three sponsor.
LONDON – Internet company Yahoo has continued its focus on contextual based advertising with the launch of its new homepage today (23 July).
I grew up in the golden era of game shows and spent many a gauzy afternoon shrieking at the TV screen (big bucks no whammy big bucks no whammy OH WHAMMY! WHYFORTH DOST THOU VEXETH ME SO?!.) When I reached some approximation of functional adulthood, I was forced to winnow my time in front of the tube to a mere seven hours per day. Game shows, sadly, didn't make the cut. I assumed the genre had gone the way of the manatee, replaced by talk shows in which celebrities give advice about shoes and infidelity. Happily, "The Price Is Right" has not changed. At all.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
