Aug
05
CP+B Interns Get Their Rap On
Posted in: Uncategorized
Only in the advertising business can the lowly function of internship be passed off as semi-glorious.
Aug
05
Tiger Beer ramps up Chilli Crab marketing push
Posted in: UncategorizedLONDON – Tiger Beer is extending its Chilli Crab experiential activity across the UK to support the lager’s draught roll-out.
Aug
05
Germany’s opt-in law – could it happen in the UK?
Posted in: UncategorizedOPINION – Germany’s new consumer opt-in law is about to take effect, severely curtailing direct mail and the data selling sector in what is Europe’s single biggest DM market. We asked industry spokespeople what they think the fall out will be – for German and UK direct marketing.
Aug
05
Q Hotels launches ‘Quackers about Q’ campaign
Posted in: UncategorizedLONDON – Hotel Group Q Hotels has launched a new children’s brand this week, ‘Quackers about Q’
Aug
05
Absolut : Anthem
Posted in: UncategorizedMagnifique spot pour Absolut Vodka par TBWA New York. Un groupe d’artistes a crée à travers le monde de nombreuses œuvres d’art autour de la philosophie de la marque. La direction artistique est de Mark Figliulo et les effets visuels du studio Mass Market. A découvrir en HD dans la suite.
Le spot construit la phrase “Doing things differently leads to something exceptional”.
Aug
05
Npower and Marston’s in Ashes promo girls bust-up
Posted in: UncategorizedLONDON – England and Wales Cricket Board (ECB) sponsors Marston’s and Npower have become embroiled in a tit-for-tat row over the use of promo girls to activate their sponsorships.
Aug
05
French daily Le Figaro readies charge for premium online content
Posted in: UncategorizedLONDON – French daily newspaper Le Figaro is reportedly planning to start charging for some of its online content early next year.
Aug
05
Coke wants to track what you say on Twitter
Posted in: UncategorizedLONDON – Coca-Cola has become the first company to use branded URLs to track conversations about the brand on social networks.
Aug
05
How to get to number one in the App Store
Posted in: UncategorizedLONDON – Barclays’ Waterslide Extreme, created by Dare, hung around at the top of the App Store rankings for two weeks. Ben Cusack, group creative director at Mobile Interactive Group, helped the app stay high in the chart. He reveals the secret to getting to number one.
Aug
05
Best Western launches reward scheme
Posted in: UncategorizedLONDON – Hotel group Best Western GB has launched a loyalty scheme devised by Collinson Latitude that enables hotel guests to earn points with hundreds of online retailers, including Marks & Spencer, Boots and Waterstone’s.
Aug
05
Save The Observer campaign takes off on Twitter
Posted in: UncategorizedLONDON – A campaign to save The Observer newspaper, which faces possible closure by the Guardian Media Group, has racked up almost 2,000 followers in two days.
Aug
05
Cars and crime prove winning formula for ITV1
Posted in: UncategorizedLONDON – ITV’s ‘Car Crime UK’ did a number on the competition in last night’s 9pm-10pm slot, attracting over one million more viewers than BBC One, according to unofficial overnight figures.
Aug
05
Commercial TV viewing marks a record half year
Posted in: UncategorizedLONDON – The BBC’s TV viewing share is gradually diminishing, with commercial television accounting for 63.7% of total broadcast viewing in the first six months of the year, up by 3.2% in the past five years, a new study reveals.
Aug
05
Goviral launches global branded content platform
Posted in: Uncategorized
20 July 2009 – Goviral, Europe’s leading distributor of branded content, announced today the public launch of goviralnetwork.com. The self service platform provides publishers and bloggers with a fully automated centralized destination to access branded video content. Thomas Sevége, Vice […]
Aug
05
Discovery’s UK ad revenue bucks trend
Posted in: UncategorizedLONDON – Discovery Communications’ international operations posted a 5% decrease in revenue year on year in Q2, to $283m, although UK ad sales revenue increased.
Aug
05
Tyskie: Stickers
Posted in: Uncategorized
Art Director: Micha? Kami?ski
Copywriter: Kamil Kowalczyk
Released: May 2009
Aug
05
Bausch and Lomb appoints SMP to below the line account
Posted in: UncategorizedLONDON – SMP has been appointed to handle below the line marketing for contact lens manufacturer Bausch and Lomb.
Aug
05
CampaignLive launches desktop widget
Posted in: UncategorizedLONDON – CampaignLive has launched a free desktop widget, bringing you even closer to the news and jobs in the advertising industry.
Aug
05
Henderson takes the helm at Scottish Provincial Press
Posted in: UncategorizedLONDON – Scottish Provincial Press, the Inverness-based publisher of several weekly newspapers, has named Thelma Henderson as managing director, replacing Roy Fox.
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