Hasta La Creative!

LONDON – Universal McCann has ended its search for a European chief by appointing Jim Hytner to the role.

“Mouse”
Agency: Pratisaad Communications Pvt. Ltd., Pune, India
Creative Director: Abhijit Joag
Sr. Art Director: Nasir Shaikh
Art Director : Girish Rapatwar
Account Executive – Shreyas Bangad

‘The vehicle of Lord Ganesha also drives banking at Saraswat’

(TrendHunter.com) In any city you visit, you will see road signs. While that is a fact, some of them can be quite unusual and unique. These 10 hilarious road signs shows the originality in pranksters and in the people who…

(TrendHunter.com) Zombies and vampires are becoming a new fad that people obsess about. Here are pictures of your favourite celebrities as creatures who have come back from the dead.

A-list stars like Pink, Mariah Carey…

Basé et surtout très fortement inspiré par le succès du clip Her Morning Elegance d’Oren Lavie, voici cette campagne conçue par la chaîne de magasins australien Target. Une séquence en stop-motion autour de la couleur, dirigé par Dael Oates. A découvrir dans la suite.

“Every Colour You Can Dream” par l’agence The Campaign Palace, Melbourne.

Previously on Fubiz

• The Dog and the Butcher
• Umbrella Guide
• Absolut : Anthem

Choose A Different Ending is an interactive film that allows you to decide what happens next. You can interact with it, choose what to do and decide how it ends. In Choose A Different Ending you decide whether to live or die.

Advertising Agency: Abbott Mead Vickers BBDO, London, United Kingdom
Agency Producer: Ben Catford
Director: Simon Ellis
Production: Mad Cow Films
Post Production: The Mill
Brand: COI

MINNEAPOLIS (AdAge.com) — Many are questioning the judgment of "American Idol" judge Paula Abdul after she tweeted she would be leaving the Fox reality show. While some are sympathetic to the fact that she was relatively underpaid compared with her more famous foil, Simon Cowell, and the host, Ryan Seacrest, many more are asking, "What's plan B?" Never fear, there's bound to be another reality show that wants her.

Author Martin Lindstrom, like many others who are drawn to the razzle-dazzle of new mind-mapping technology, often overlook the real nuts and bolts of what makes marketing really great.

Being great in brand building, in my humble opinion, does not start with technology, but with the power of a creative heart. Unlike Mr. Lindstrom who believes that until now marketing and science were "apparent opposites," I can tell you that much of what Mr. Lindstrom described in the book as powerful branding techniques were not new to me. Why? Because great creative minds in the agencies were using these techniques all along; we just didn't have the technology or the fancy names to label what we knew anyway.

(TrendHunter.com) Style.com posed the question, “Would you wear this Chanel gown to your wedding?” My answer: probably not. However, I wouldn’t judge another woman for doing so; in fact, I’d probably be unable to get my…

LONDON – The British Film Institute (BFI) is seeking a CRM agency as it embarks on the merger of its customer and prospect databases to help drive membership, ticket and product sales.