Sep
02
Sep
02
Virgin Atlantic Moves Media Account to OMD
Posted in: Uncategorized
NEW YORK (AdAge.com) — As part of a global consolidation of its marketing and media accounts, Virgin Atlantic has awarded its $30 million-plus traditional and digital global media business to Omnicom Group's OMD.
Sep
02
Coin – OgilvyInteractive para GRAACC
Posted in: Uncategorized
Ótima ação + filme lindo feitos pela OgilvyInteractive pra GRAACC. Confira o videocase.
Post originalmente publicado no Brainstorm #9
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Sep
02
Indian National Day
Posted in: Uncategorized
Click Image To Enlarge
Advertising Agency: INHOUSE, Cairo
Sep
02
ABC’s Diane Sawyer: From ‘Good Morning America’ to ‘World News Tonight’
Posted in: Uncategorized
MINNEAPOLIS (AdAge.com) — The recent passing of broadcast-journalism giants Walter Cronkite and Don Hewitt has had many remembering the history of network news. It seems likely, however, that the two CBS News vets, who were present at the creation, would have wanted to report on its future, especially given today's news that "ABC World News Tonight" has named Diane Sawyer to take over for anchor Charlie Gibson this January. With "CBS Evening News" helmed by Katie Couric, for the first time two women will anchor network newscasts, leaving NBC's Brian Williams the sole anchorman.
Sep
02
Justin Timberlake Wants Your Ideas.
Posted in: Uncategorized
Cue hungry agencies licking their lips over another opportunity to have interns enter a contest. 901 Tequila announces more loser-generated mayhem. Yawn. You know the drill: Create. Enter. Wait.
Sep
02
Morning, Late Night Increasingly Time to Watch Web Video
Posted in: Uncategorized
Sep
02
Big Big : Giant Bubbles
Posted in: Uncategorized
Guerrilla stunt targeted to children, advertising that the bubble gum Big Big makes the biggest bubbles.
Advertising Agency: Leo Burnett, Brazil
Creative Director: Ruy Lindenberg
Art Director: Gustavo Figueiredo
Editor: Flavia Coradini
Sep
02
Guinness: Pool cue
Posted in: Uncategorized
Advertising Agency: http://www.tankcommunications.com/, Chicago, USA
Art Directors: Neal White, David Yeouze
Copywriters: Owen Irvin, Neal White
Photographer: Kelly Stephens
Sep
02
Capital Magazine: The clown
Posted in: Uncategorized[See post to watch Flash video]
“Before you begin listening ask yourself who’s talking.”
Advertising Agency: Young & Rubicam, Paris, France
Creative Director: Les six
Art Director: Sebastien Guinet
Copywriter: Josselin Pacreau
Asst. Art Director: Julien Hérisson
Director: Clarisse canteloube
Aired: June 2009
Sep
02
Capital Magazine: Butcher, Chinese, Emir, Priest, Worker
Posted in: Uncategorized
“It’s now or never if you want to invest in real estate. Before you begin listening ask yourself who’s talking.”
Advertising Agency: Young & Rubicam Paris, France
Creative Director: Les six
Art Director: Sebastien Guinet
Copywriter: Josselin Pacreau
Asst. Art Director: Julien Hérisson
Aired: June 2009
Sep
02
The Song Remains the Same at Ad:Tech Chicago
Posted in: Uncategorized
CHICAGO (AdAge.com) — Traditional media and agency models are in chaos, social media is ascendant and digital media is in dire need of metrics to help it better demonstrate its value, attendees at the annual Ad:Tech Chicago conference were repeatedly told this week.
Sep
02
Pantonecans
Posted in: UncategorizedDans la lignée des déclinaisons autour du nuancier Pantone, voici ce projet personnel réalisé par l’artiste Nico189. Intitulé “Pantonecans”, il s’agit de bombes de peintures bien connu du milieu du graffiti. Un objet non destiné à devenir un produit commercial.
Portfolio de Nico189.
Previously on Fubiz
Sep
02
Susan Credle Leaves BBDO to Become Creative Chief at Leo Burnett
Posted in: Uncategorized
NEW YORK (AdAge.com) — Susan Credle, BBDO's New York executive creative director, is departing the Omnicom Group shop after 24 years to take the top creative seat at Publicis Groupe's Leo Burnett U.S.A.
Sep
02
Designer Prefab Homes – Colorful PLACE Houses Are Ready-to-Wear in Seattle (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Seattle-based Place Architects are now offering houses “ready-to-wear.” While many pre-made homes are targeting the vacation home set, this sleek and modern pre-fabricated house is intended for everyone.…
Sep
02
But Will It Be Available in All 50 States?
Posted in: Uncategorized
I KID. Ben And Jerry’s have renamed one of their flavors to recognize Vermont’s gay marriage resolution. (Vermont joins Massachusetts, Connecticut and New Hampshire as the only states to recognize same sex couples under the law.)
Sep
02
A polêmica WWF, DM9 e o 11 de setembro: “Francamente, espero que você morra de fome nas ruas”
Posted in: UncategorizedO pessoal da The Denver Egotist resumiu a polêmica toda, e eu vou aproveitar do mesmo expediente para explicar o que está acontecendo com o anúncio da WWF criado pela DM9, ou DDB Brasil se preferir, considerado desrespeitoso pela opinião pública (norte-americana).
Premiado com Merit no OneShow deste ano, somente há alguns dias virou assunto na internet a peça impressa abaixo, em que a WWF diz que o tsunami na Ásia matou 100 vezes mais pessoas do que o ataque ao World Trade Center, em 11 de setembro de 2001. O anúncio mostra dezenas de aviões indo em direção a Manhattan e colisão iminente.
É a conhecida tática de usar uma tragédia para dizer que a outra tragédia merece mais a nossa atenção. Isso já foi feito dezenas de vezes na propaganda, mas é claro, mexer com o 11 de setembro é inadmissível para os primos ricos do norte.
Com a polêmica instalada, a WWF condenou a peça e disse que jamais viu e aprovou a criação. A DM9 distribuiu nota declarando que “O anúncio Tsunami para a WWF Brasil foi criado em dezembro de 2008. A agência se desculpa a todos que foram afetados ou ofendidos com o anúncio. Este anúncio nunca deveria ter sido feito e não retrata a filosofia desta agência”.
A mídia também se voltou contra o One Club, por ter premiado a peça, e em declaração ao NY Daily News, a DDB Brasil usou a velha saída de “os responsáveis pelo anúncio já não trabalham mais na agência”.
Mesmo com a grande cobertura de jornais e emissoras de TV dos EUA sobre o assunto, o golpe mais veemente veio do apresentador Keith Olbermann da MSNBC. No programa “Countdown”, ele coloca a equipe da DDB Brasil na lista das piores pessoas do mundo, e finaliza dizendo que espera, francamente, que o CEO da agência “morra de fome nas ruas”.
Viu crianças, um dia, aquele anúncio-fantasma da sua pasta pode se voltar contra você. O The Dog & Pony Show diz como poderemos acabar com as peças fake para sempre.
Post originalmente publicado no Brainstorm #9
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Sep
02
Who’s Up For Some Crowdsourcing?
Posted in: UncategorizedCrowdsourcing. Good or bad?Bad.Good. GET YOU SOME! Nice little quiet topic to bring up, innit. More than a few ad blogs have covered this (as I also did with the AdPulp gang on a recent episode of the Beancast)….
Sep
02
Naked Cowboy Meets His Match?
Posted in: UncategorizedWho's in charge here?
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