Nov 18

PP+K Takes Bright House Networks to its ‘First Dance’

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Tampa agency PP+K is launching a new campaign for Bright House Networks with a 60-second broadcast spot entitled “First Dance.”

The spot follows the story of a young boy as he learns to dance and attempts to win over a crush, getting help from Bright House Networks products and services along the way. Opening with the boy stealing a glance at his crush, the spot shows him learning to dance and concludes with him at his first dance, crossing over from the boys side of the auditorium to girls (anyone who has ever been to a middle school dance is familiar with this gender divide) to ask his crush for a dance.

“A boy figuring out how to impress a girl is a timeless story,” explains Paul Prato, creative director at PP+K. “What’s different is that technology is now so intuitive and integrated into our lives that it creates new means to fulfill this type of personal journey.”

The spot, which broke yesterday, was a collaboration with Serial Pictures, shot on location in Los Angeles by director Matt Bieler and then completed at PP+K’s Tampa office by its internal production house. It marks the beginning of what will be an ongoing campaign for Bright House Networks, entitled “Connecting Friends,” which aims to “pursue common themes that truly matter in people’s lives: love, learning, self-improvement, family and friendship.” Additional spots will being airing early next year. (more…)

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Oct 07

Dodge Durango Partners with Ron Burgundy, Because Everyone Loves Ron Burgundy

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Dodge and Paramount have joined forces in a co-branded campaign from W+K launching the new 2014 Dodge Durango featuring Ron Burgundy (of Anchorman and the upcoming Anchorman 2: The Legend Continues, but you already knew that).

The campaign, which spans television, print, digital and social media, debuted October 5th online and on television. Be prepared to see it everywhere.

“With the personal involvement of Will Ferrell, our writer / director Adam McKay, the comedy team at Funny or Die, and the Dodge creative team at Wieden+Kennedy, we were able to create a truly epic partnership,” says CMO of Paramount Picture Josh Greenstein in a statement. But are the spots actually funny? Some of them — they really very widely in quality. Each of the spots takes advantage of the 70s aesthetic in the Anchorman films, taking place in a colorful, very 70s auto showroom. The first spot, “Horsepower” is a bit of a letdown. It resurrects the tired “comparing horse power to an actual horse” theme commonly used in spots for powerful vehicles.

The staring contest with the horse at the end is almost worth a chuckle though. “Glove Compartment” is a lot better: it features Ron Burgundy toting the Durango’s glove compartment, which can hold “two turkey sandwiches or seventy packs of gum.” Another spot finds Burgundy struggling with a script that touts the Durango’s “m.p.g.” performance. The highlight is definitely “Ballroom Dancers,” featured above, which has a comically angry showdown between Burgundy and dancers that he thinks may “live in the rafters.” A lot of this is stuff that only Ferrell could get away with delivering, and only about half of the time is the writing worthy of his talent, but when it works it works. Plus, it will whet people’s appetites for the Anchorman sequel, which is kind of the point.

Anchorman 2: The Legend Continues debuts in theaters December 20th. Credits and additional video after the jump.  continued…

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