A José Cuervo encontrou uma maneira bacana de contar sua história, ou melhor dizendo, engarrafa-la. Com criação da McCann de Nova York e produção do estúdio de animação Laika House, a marca de tequila revela momentos pontuais de sua trajetória, narrando acontecimentos vivenciados por membros da família chamados José Cuervo em diferentes gerações.
Do patriarca fundador da marca até o criador da margarita, passando por um rebelde que ajudou a expulsar os franceses do México, tudo foi recriado de uma maneira muito bacana.
Também foi criado um aplicativo ativado pela garrafa da José Cuervo clássica, que ajuda a criar uma experiência digital com a história da marca.
Justin Timberlake is not one to let the grass grow under his feet. An extremely popular solo artist, he’s also launched several “brand extensions” of himself that have been well received by critics, fans, and the public. His first new venture was Tennman Records, which began in 2007. Then, in February of 2009, he and best friend Trace Ayala announced William Rast, a clothing line that “is an extension of you.” Unlike most new designer lines, William Rast not only gained notice, but also received praise from the fashionistas.
His latest venture? 901 Silver Tequila.
901 Silver is either named in tribute to the area code in which Timberlake grew up (Memphis) or for “that moment when your evening ends but your night is just beginning.” However, more than the Timberlake name is attracting attention. The tequila has been reviewed favorably by those who know tequila. According to the NY Daily News:
Timberlake’s new tequila, called 901, passed the sip test – and then some – among three New York tequila aficionados with very discerning tastes.
What makes 901 Silver Tequila unique is the method they chose to kickoff the first major promotion. Known as 901at901on901, andtranslated to 9/01, at 9:01, on www.901.com, it’s an invite to the public to creatively craft ”The Big Idea” to aid the launch of this relatively new brand. The winner will become Executive Vice President of Big Ideas for 901 Silver Tequila.
To the victor go the spoils, which include the lengthy job title, a trip to Vegas (round-trip airfare for two, hotel stay and, of course, two tickets to the Justin and Friends concert), VIP access to all parties, $25,000 in “bonus” money, plus the chance to show off his or her creative skills among an elite group of people.
According to Kevin Ruder, President of 901 Silver (Timberlake is CEO):
We like to incorporate consumer feedback as part of our normal business practice at 901 Silver. We’ve turned that premise into a contest.
The following video outlines the challenge:
The contest ends on November 30th and the winner will be chosen by a panel of experts on December 4, 2009.
Jeff Louis: Media Planner, Brand Project Manager, blogger, and aspiring writer. Please leave a comment, follow him on Twitter or check LinkedIn for his profile. As always, thanks for reading.
Who's in charge here?
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
Post originalmente publicado no Brainstorm #9
Justin Timberlake is not one to let the grass grow under his feet. An extremely popular solo artist, he’s also launched several “brand extensions” of himself that have been well received by critics, fans, and the public. His first new venture was 
His latest venture? 901 Silver Tequila.