Back Market, the online marketplace dedicated to refurbished electronic devices, has hired Luke Forshaw as its head of brand and marketing for the U.K. as it continues its international growth. The company, which recycles old technology and sells it on, currently employs more than 700 people internationally to serve its mission to reduce mass production…
Looking to further its efforts in its pure-play consumer shift, McAfee has named Deirdre Findlay svp and chief marketing officer. Findlay joins the online privacy and security business after nearly three years at Cond? Nast as global chief marketing officer and head of consumer revenue. In her new role, Findlay will oversee all worldwide marketing…
The holiday season means two things: togetherness and learning what internet users across the globe have been searching throughout 2022 via Google’s annual “Year in Search.” After last year’s focus on healing, this year’s spot shows a universal trend toward wanting to change habits and pursue happiness goals. Created by Google’s Brand Studio and Trends…
The digital media company Vox Media, which houses editorial titles including Vox, New York Magazine and Thrillist, is discontinuing its business of licensing its content management system, Chorus, to publishers, Adweek has learned. Chorus, which has six clients currently, will no longer take on new customers and will not renew its existing contracts, according to…
Google has promoted YouTube global advertising chief Debbie Weinstein to managing director of U.K. and Ireland to lead the tech business in the region. Weinstein, who was vp of global advertiser solutions for Google and YouTube, will take up the position from March. She will be responsible for leading the company and its teams focused…
Initiatives to protect children on digital platforms have seen recent setbacks, putting more of the onus on parents to police their kids’ online experiences. In the U.K., the government plans on removing proposals of its Online Safety Bill that would force Big Tech platforms to remove harmful content. Meanwhile, Twitter’s recent job cuts have reportedly…
Samsung-owned audio electronics company Harman International has consolidated its advertising across its house of brands with the appointment of Havas Group as its agency of record. Harman, which was acquired by Samsung in 2017, designs and engineers products such as connected car systems, audio and visual products, enterprise automation solutions and connected services for auto-manufacturers…
Neuromarketing and neuroanalytics firm Neuro-Insight has announced the promotion of Pranav Yadav to global chief executive officer. Yadav, who founded the ad-tech company and is currently the CEO of the U.S. business, will succeed longtime marketing and agency veteran John Zweig as he takes the remaining subsidiaries under his management. Zweig will assume the role…
Many of today’s young adults would likely trace their first lessons on logic and problem-solving back to the early days of Nick Jr.’s Blue’s Clues and, in particular, Steve Burns. If the robust emotional response to last year’s 25th anniversary marketing was any indication, many still feel beholden to the former host. Today, in a…
Consumer robot company iRobot is set to run its first strategic brand campaign across Europe, developed by recently hired VMLY&R Commerce UK. The appointment sees the agency become iRobot’s EMEA connected brands agency, tasked to help accelerate the growth of the American technology company, which designs and builds consumer robots internationally. Among its products is…
With spooky season upon us, Halloween movie classics are in full effect. However, Xfinity’s latest campaign claims that there are greater horrors than the ones in films–like living with terrible home internet. Today, Xfinity launched its latest comedic campaign, “Not That Bad,” featuring two spots that highlight the senselessness of living with shoddy internet services….
“We believe that the internet should not evolve to become one big mall called Walmart or Amazon. We really want to give the small brands rocket fuel so that they can compete with the best technology,” explained Magne Hattland, vp and head of Pio, a fully automated ecommerce fulfillment service from Norwegian storage company Autostore….
The growing interest in the development of virtual environments, described by some as “the metaverse,” has reached a new audience sector–students–with the creation of “the Metakot” or “the Metadorm” for one of Belgium’s largest telecoms providers, Telenet. Created by TBWABelgium and VR specialists Cybernetic Walrus, this is a student house transported into a virtual experience…
For many Hispanic and Latinx communities, embracing culture is not only a way to reconnect with their ethnicity, but a part of their identity. However, like in any culture, there are aspects that are still rooted in gender inequality, misogyny, and machismo. In an effort to create change around the way women are viewed in…
With the U.K. government highlighting a continued digital skills shortage, Google is promoting its self-imposed mission to upskill people through a campaign encouraging them to take up its free flexible career and business skills training. Released in June, the U.K.’s Digital Strategy document highlighted the lack of digital skills across the nation, with 30% of…
The critically acclaimed Brazilian crime drama City of God cleared its twenty-year anniversary as of this year. Showing the growth of organized crime in Cidade de Deus as well as the cataclysmic effects it has on those living in the neighborhood, the scope of the film is both personal and epic, told through the eyes…
Amid a global slowdown in smartphone sales, Samsung is playing on some tech lovers’ deepest anxieties to persuade them to do the seemingly unfathomable: switch phone brands. Samsung–which had the biggest smartphone market share worldwide as of July 2022–is gearing up for a busier fall sales period with a global campaign that puts the spotlight…
A solar eclipse is the catalyst for how Chinese electronics firm Oppo is embracing the darkness as it promotes the photography features on its latest phone. The spot, titled “Embrace the Night,” sees a busy city street of commuters stop and turn to look to the sky as an eclipse casts a shadow over them….
All technological advancements seem impossible before they happen, and so sometimes the key to imagining a more expansive future lies in tapping into historical milestones of years gone by. Transportation has changed by leaps and bounds over time, and with a pressing need to adapt new systems in light of global climate catastrophe, it’s bound…
The Covid-19 pandemic has sparked a sharp increase in tech usage among older adults. Still, access has remained an ongoing issue. With many embracing a larger technological sphere, questions have arisen about how tech and advertising companies traditionally aimed at younger target demographics can accommodate a changing market. Leaning into statistics that show older adults…
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