This Baby Bottle Startup Talks to Parents Like a Tech Giant Would

For myriad personal and complex reasons breastfeeding can be tough or even impossible. That’s why, although the World Health Organization (WHO) recommends exclusive breastfeeding until six months, just 40% of infants are fed this way globally. All moms will know the mantra that “fed is best,” and baby bottles have come a long way since…

This AI Ethics Expert Juggles Motherhood and a Tech Career

The first time Sasha Luccioni applied for a position at Hugging Face–the AI startup now valued at $4.5 billion–she was rejected. “I wasn’t what they were looking for,” she recalled. This was nearly three years ago. Shaking off that initial rejection, she went to work at BigScience, a yearlong volunteer research workshop funded by Hugging…

TechMagic Podcast: Fashion, Tech and Humane’s AI Wearable

On the latest episode of TechMagic, the show that dives deep into today’s tech news and explores the future of tech and gaming, hosts Cathy Hackl and Lee Kebler talk about the Mac Pro Mini and the development of the Apple Vision Pro. Hackl attended the CFDA [Council of Fashion Designers of America] awards and…

Unleashing the Power of Tech Marketing

Unleashing the Power of Tech Marketing

How Brands Are Humanizing AI

In today’s rapidly evolving tech landscape, brands and marketers are finding new ways to approach the intersection of generative AI and creativity. To harness the power of technology to reach new audiences, smart brands must push the boundaries of innovation by understanding how technology must meet human ingenuity. Brands like The RealReal are using innovative…

Weekly Generative AI News and Top Stories

In the midst of the rapid advancements in generative artificial intelligence, Adweek’s weekly summary provides an overview of the most recent updates, regulatory activities, and business developments in the world of gen AI that marketers need to know. This week’s news update includes: On the policy side Ahead of 2024’s U.S. presidential elections, Meta has…

Microsoft Appoints New CMO as It Focuses on the ‘Era of AI’

After a 32-year run, Microsoft’s chief marketing officer Chris Capossela is stepping down, as this “new era of AI is upon us,” according to a message to employees from Microsoft CEO Satya Nadella. Top line Microsoft revealed today that Takeshi Numoto, former evp and commercial chief marketing officer, will assume the position of CMO. This…

Samsung France Shoppers Can Try On Smartwatches in Augmented Reality

Shoppers at Samsung stores throughout France can now try on the Galaxy Watch6 and Watch6 Classic smartwatches in augmented reality with a virtual try-on (VTO) experience created by AR technology company Wanna and agency Cheil France. The VTO experience is accessible by scanning a QR code in 200 Samsung stores across France and on the…

TechMagic Podcast: Gaming Takes Over The Sphere

In this episode, Cathy Hackl and guest host Lee Kebler discuss Hackl’s visit on opening night to The Sphere in Las Vegas which launches the duo into a discussion about artificial intelligence and the music industry. Hackl and Lee discuss the ethics of using lyrics to train AI and Kebler talks about innovation in the…

The Speed of Culture Podcast: Democratizing Technology for All

On the latest episode of The Speed of Culture podcast, Emily Ketchen, global vp and chief marketing officer of Intelligent Devices Group and international markets at Lenovo, joins Suzy founder and CEO Matt Britton to explore Lenovo’s brand vision and mission to democratize technology. Ketchen also shares insights on how tech companies must adapt to…

The Speed of Culture Podcast: Democratizing Technology for All

On the latest episode of The Speed of Culture podcast, Emily Ketchen, global vp and chief marketing officer of Intelligent Devices Group and international markets at Lenovo, joins Suzy founder and CEO Matt Britton to explore Lenovo’s brand vision and mission to democratize technology. Ketchen also shares insights on how tech companies must adapt to…

The Speed of Culture Podcast: Democratizing Technology for All

On the latest episode of The Speed of Culture podcast, Emily Ketchen, global vp and chief marketing officer of Intelligent Devices Group and international markets at Lenovo, joins Suzy founder and CEO Matt Britton to explore Lenovo’s brand vision and mission to democratize technology. Ketchen also shares insights on how tech companies must adapt to…

The Speed of Culture Podcast: Democratizing Technology for All

On the latest episode of The Speed of Culture podcast, Emily Ketchen, global vp and chief marketing officer of Intelligent Devices Group and international markets at Lenovo, joins Suzy founder and CEO Matt Britton to explore Lenovo’s brand vision and mission to democratize technology. Ketchen also shares insights on how tech companies must adapt to…

The Speed of Culture Podcast: Democratizing Technology for All

On the latest episode of The Speed of Culture podcast, Emily Ketchen, global vp and chief marketing officer of Intelligent Devices Group and international markets at Lenovo, joins Suzy founder and CEO Matt Britton to explore Lenovo’s brand vision and mission to democratize technology. Ketchen also shares insights on how tech companies must adapt to…

Brave Commerce Podcast: Navigating Turnarounds

On this episode of Brave Commerce, Chris Cowger, svp of global ecommerce and online experience at Dell, joins hosts Rachel Tipograph and Sarah Hofstetter to talk about leadership and turnaround strategies. The conversation begins with Cowger attributing his return to Dell to the quality of professionals and the collaborative environment within the company. He outlines…

Tinder Crowns Coi Leray Matchmaking Monarch as it Unveils a Collaborative Feature

Whether delivered with a collective nod of approval or a head shake in disdain, “the friend test” has been a cornerstone of dating rituals. According to market research firm OnePoll, 75% of Gen Z singles regularly discuss dating with their peers. Now, thanks to a new Tinder feature, those peers can be more hands-on in…

EE Bursts Telecom Bubble With a Bold Business and Ad Overhaul

When you think of U.K. telecom giant EE, Kevin Bacon might be the first thing that comes to mind. The Footloose actor has fronted the brand’s marketing campaigns for over a decade, where he’s been shown attempting everything from skydiving to being shaved by a robot, all in the name of positioning EE as the…

TechMagic Podcast: Adobe’s Project Primrose and the State of the Gaming Industry

Cathy Hackl and Lee Kebler are back for the second episode of TechMagic, the show that dives deep into the technology journey from fashion to space. In this episode, Hackl and Kebler share their insights on wearable technology and the game developer industry. Plus, Hackl shares an interview with futurist, Faith Popcorn. Hackl and Lee…

Microsoft’s Activision Blizzard Deal Will Be a New Lure for Brands

“Microsoft’s mission is to empower every person and organization on the planet to achieve more,” explained Sarah Bond, Microsoft’s corporate vice president for game creator experience and ecosystem at Xbox. Bond was speaking with McKinsey in January 2022 while explaining the technology company’s interest in the video gaming sector. She said the tech giant’s direct…