Jan 16

Olson Debuts First Broadcast Spots for Supercuts

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Olson recently debuted its first broadcast campaign for Supercuts, featuring three 30-second spots.

For each of the spots, an individual was tasked with documenting their hair growth from day to day through a series of selfies. The agency then teamed up with production company Supply & Demand to craft time-lapse videos showing the journey from haircut to haircut. It’s a pretty clever premise, and one that lends itself well to audience engagement.

“The cast…act not only as the people we look at, but the people who really made this commercial,” said director Mac Premo.

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Jun 26

Fiat’s New Spot Shouts, ‘The Italians Are Coming!’

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In Doner’s new spot for the 2014 Fiat 500L, colonial Americans are invaded by a group of red Fiat-driving Italians. To prepare, the American women strip off their bonnets and hoop skirts, revealing cleavage and cocktail dresses. A pub sign is replaced by “Club,” and teacups are shattered to make room for steaming espresso.

Sure, if the Italians invaded instead of the British, we might be less straight-laced when it comes to sex. Our government might engage in fistfights instead of filibusters. But the glamorization of Italy seems to me a boring cliche, an unfounded American fantasy that feeds itself. Because of American media, I expected to see beautiful women and smell-wafting pizza in Rome, but the actual trash-filled streets and knock-off style was less than alluring. The whole thing felt like a self-imposed tourist trap.

Like men in speedos on panoramic beaches, Fiat’s ad is slightly amusing, but I wish it had moved past our traditional perceptions of Italian “fun.” After all, it’s not hard to crack a joke at the expense of Berlusconi and his Bunga Bungas.

Credits after the jump

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