Downy has been teasing us with a series of social spots featuring a celebrity who won’t unveil his identity until he proves that Downy Unstopables scents last up to 12 weeks. Now, the celebrity is convinced of the validity of the claim, and he pulls down the sweatshirt he’s had over his head to reveal……
A series of teasers has seen Foo Fighters frontman Dave Grohl teasing his Super Bowl spot for Diageo whisky brand Crown Royal. (He’s apparently also a fan.) In those teasers were hints of the main spot, which will run in the third quarter of the Big Game after halftime. The 30-second spot finds Grohl in…
What does a tiny puppet have in common with an actor from Hulu’s The Bear and a member of the Wu-Tang Clan? Well, they’re all chefs, of course. Food delivery app DoorDash is back in the Super Bowl after a year off following its 2021 debut, which took place on Sesame Street and starred Hamilton’s…
Ahead of Super Bowl LVII, Meta released new chat themes in the Instagram mobile application that add NFL-themed backgrounds and colors to conversations. There are three chat themes to choose from: “Super Bowl,” “Kansas City Chiefs” and “Philadelphia Eagles.” Our guide will show you how to use the Super Bowl LVII chat themes in the…
After coming out of retirement last year after nearly a decade, E*Trade’s famed baby will once again make an appearance in Super Bowl 57. The smart-talking tot is the best man–or rather, best baby?–at a wedding for another tiny couple in the financial services platform’s 30-second ad, produced by longtime agency MullenLowe and set to…
It’s Super Bowl season–that time of year when everyone with a beer in their hand and guac in their belly is judge, jury and executioner. The one time the public waits with bated breath for advertising they will not skip. More than 100 million of them will laugh, cry or tell anyone within earshot they…
For many Super Bowl advertisers, their moment on America’s biggest stage is over in a matter of seconds. Only a handful are remembered beyond watercooler chatter the next morning–and even fewer remain in viewers’ collective consciousness in the days, weeks and even months following the Big Game. The latter brands achieve something of a cult…
This year Kia’s shying away from the emotional, purpose-driven ads it’s focused on recently in favor of lighthearted, relatable content spotlighting its Telluride X-Pro SUV. “Binky Dad,” created with Kia’s longtime creative agency of record David & Goliath, is the brand’s 14th Super Bowl spot. And it’s relatable, despite the larger-than-life stunts that make up…
T-Mobile is hosting a musical Scrubs reunion again for this year’s Super Bowl–this time with a special guest appearance from John Travolta. The carrier will run a minutelong ad in the fourth quarter of the Big Game with Zach Braff, Donald Faison and the Grease star harmonizing on the merits of T-Mobile’s 5G home internet…
Super Bowl ads are some of the most watched and talked-about marketing in the world. Every year, more than 100 million people tune in to watch athletes in their prime square off on the gridiron–and 43% say they tune in just to see the ads. We all want to see which unique, creative and potentially…
Super Bowl ads are where brands tend to pull out all the stops–factors like A-list celebrities, sexy locations and new product launches all combine to create what marketers hope will make their ad the star of every watch party in the country and around the globe. But all those ingredients can also create a pretty…
One year after Peacock broadcast Super Bowl 56, the streaming service is back in the Big Game. A 30-second spot highlighting new hit series Poker Face, starring Natasha Lyonne, is set to air during the fourth quarter of Fox’s presentation of Super Bowl 57 on Sunday, Feb. 12. The creative leans into the premise of…
E.l.f never thought it would promote its primer as the perfect skin-smoothing product for dolphin wannabes, but when the adored star of The White Lotus tells Access Hollywood that she dreams of growing fins, you adjust your marketing strategy. @betches The most iconic response per usual #jennifercoolidge #goldenglobes ? original sound – betches In the…
Squarespace is celebrating 20 years in business by honoring Anthony Casalena’s original elevator pitch. In 2004, the founder and CEO presented an era of dynamic digital development with a comfortingly simple product–“a website that builds websites.” “Everyone just had that light bulb moment,” said VP of creative Ben Hughes. “We said, ‘What an incredible bit…
Super Bowl 57 is almost here, with the Philadelphia Eagles and the Kansas City Chiefs set to battle it out at the State Farm Stadium in Glendale, Ariz. on Feb. 12 for one of the most-prized trophies in sport. But with more than 100 million tuning in for the self-proclaimed “Greatest Show on Earth”–and the…
Super Bowl advertising is its own red carpet, with celebrities from Melissa McCarthy to Serena Williams to Pete Davidson appearing in this year’s commercials. But lately, that carpet has grown wider. In addition to traditional celebs, brands are increasingly turning to creators and influencers to broaden the reach of their campaigns. To name just a…
For the latest Super Bowl 57 advertising news–who’s in, who’s out, teasers, full ads and more–check out Adweek’s Super Bowl 2023 Ad Tracker and the rest of our stories here. And join us on the evening of Feb. 12 for the best in-game coverage of the commercials. Consider Mr. Peanut a twice-roasted nut. Planters and…
Avocados From Mexico is taking biblical inspiration for its Super Bowl spot this year, which stars Anna Faris as Eve in a twist on the story of Original Sin. In the 30-second ad, Faris takes an avocado from the garden of Eden after the apple, triggering a vision of a future avocado-based utopia where New…
In 2023, movie trailers are putting the super back in Super Bowl. Though movie studios have typically held off on making big ad investments in the Big Game in recent years, several companies are reportedly doubling down on Super Bowl Sunday’s matchup between the Kansas City Chiefs and the Philadelphia Eagles to promote upcoming films….
When a brand can capture three generations of music in a relevant, humorous way that justifies the millions it just spent on a Super Bowl campaign, that’s as close as it can get to drawing a perfect pop-culture triangle. Frito-Lay came into Super Bowl 57 teasing at rapper Jack Harlow’s presence in its ad, then…
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